Top-performing professional with a 16 years alcohol beverage experience with industry leading companies 7 years in a marketing leadership position with both brand management, local media planning/buying and field marketing experience. 7 years sales experience including direct to retailer, chain sales, key account, wholesaler, and territory management. Focused on balanced approach of market share, margin, and volume growth as indicators of success. 2 years business analytics and revenue management in a leadership position including building annual market and revenue plans.

Vice President, Global Brand Marketing @ From February 2014 to Present (1 year 11 months) Peoria, Illinois AreaSr. Director, Global Brand Marketing and Activation @ Develop and manage the Global Brand Activation strategy and execution as it pertains to trade marketing, special events marketing, brand ambassadors, digital media, social media, and PR. From October 2013 to Present (2 years 3 months) Peoria, Illinois AreaDirector, Field Marketing - American Region @ Manage the field marketing department for a 22 state region including 4 divisions covering the North East, South East, Upper Midwest, and Southwest sections of the US. Leverage a $20MM budget to drive awareness, trial, and adoption for Beam's vast portfolio of spirits brands in the local market. From January 2012 to September 2013 (1 year 9 months) Field Marketing Manager @ Managed the Field Marketing Department for the South Central Division including TX, LA, AR, and KS. Worked to leverage existing national brand programming as well as developed relevant local programming to drive consumer awareness, trial, and retail execution for the Beam Portfolio of brands. From July 2011 to December 2011 (6 months) Dallas/Fort Worth AreaDirector, Sales and Trade Marketing @ Managed the sales strategy and trade marketing programs for key accounts including Wal-Mart, Safeway, Sam's, and other national key accounts. From January 2011 to June 2011 (6 months) Director of Marketing @ Manage department of 17 marketing professionals with $30+ million budget to develop and execute annual regional marketing plan including purchase of strategic media, execution of special events, development of retail trade programs, activation and management of professional/collegiate sports properties, and expansion of digital presence within brand platforms. From March 2007 to July 2010 (3 years 5 months) Brand Manager @ Executed all aspects of brand management from packaging and creative designs, to implementing, selling and executing marketing strategies for 180 Energy Drink, O’Douls,Tilt, and Bud Extra. Managed marketing budget of $5 Million, with a margin contribution target of $51 Million for 2006. •Created 4 new line extensions to differentiate 180 Energy Drink brand from the rest of the existing category by integrating superfoods (Acai and Goji berry) into the product and brand positioning. •Accomplished a +75% volume turnaround in 1 year for 180 Energy Drink, a product with 4 years of consecutive double digit decline, through creative repositioning and rebranding. 180.com became most popular website in the company behind budweiser.com and budlight.com. From August 2005 to March 2007 (1 year 8 months) Sr. Key Account Manager @ Managed sales, shelf space, and trade programs for 12 key accounts across multiple channels (C-Store, Supermarket, and Club) in the SW Region. Utilized data based selling techniques (IRI, Nielsen,Scarborough and Spectra) to support selling efforts to drive category volume and grow market share. •Outpaced Southwest region sales trend with account base of +4.1% for 2005. •Won new account that had never worked with another brewer before on retail trade programs. Result was sales and execution of 2 exclusive merchandising programs across multiple states. •Gained Category Captain Status for 2 large chain retailers in 2005. From June 2004 to July 2005 (1 year 2 months) Sr Business/Pricing Analyst @ Provided recommendations on sales opportunities, revenue management and marketplace competitiveness. This included balancing product discounts to achieve both sales and revenue regional targets. Built price increase plans to deliver company earnings targets while maintaining brand equity From October 2002 to June 2004 (1 year 9 months) Market Manager @ Coordinated with wholesaler network to achieve sales and revenue targets. Created marketing tactics that addressed specific business opportunities, and maximized wholesaler execution at retail. •Improved all three key revenue target areas (revenue per BBL, net revenue, and total revenue) for 2002 vs. 2001. Reduced promotions and focused on premium and above volume. •Grew South Dakota market share by 1.5% in 2 years. From January 2000 to October 2002 (2 years 10 months) Sales Rep @ Responsible for direct selling to 72 unique retailers across multiple channels with diverse ownership backgrounds in the Los Angeles area. •Awarded the Sales Representative of the Year for 1999. Assigned lowest producing territory and turned it into the best producing territory in the company in 15 months. •Recognized as Sales Representative of the Month: September 1998, July 1999, and August 1999. •Presented with Shelf Space Award for largest gain in 1998 and 1999. From June 1997 to January 2000 (2 years 8 months) Contemporary Marketing Representative @ Execution of brand programs in on-trade to connect with targeted consumers. Maintain call frequency on top on-trade accounts to sell in brand programs. From June 1996 to June 1997 (1 year 1 month)

BS, Business/Psychology @ University of Missouri-Columbia From 1991 to 1996 Jay Black is skilled in: FMCG, Marketing Strategy, Consumer Products, Strategy, Marketing, Direct Store Delivery, Brand Development, Brand Management, Sales, Product Development, Sales Operations, Social Media Marketing, Market Planning, Management, Sponsorship