Currently working as Director of Marketing for Turner Motorsport, Turner Motorsport is the leading BMW tuner in North America, bringing technology and expertise from the racetrack to the street for over two decades. Since 1993 the Turner Motorsport Team has competed in over 250 professional races, winning six professional racing championships in three different series since 2003.
Currently working as Director of Marketing for Turner Motorsport, Turner Motorsport is the leading BMW tuner in North America, bringing technology and expertise from the racetrack to the street for over two decades. Since 1993 the Turner Motorsport Team has competed in over 250 professional races, winning six professional racing championships in three different series since 2003. The most recent being the 2011 Continental Sports Car Challenge. Their success is passed into every component that Turner Motorsport designs and sells through their comprehensive website and performance showroom. Our race team, R&D engineers and Sales team work together, ensuring practical knowledge and state-of-the-art engineering flow in both directions.
Looking to broaden my skills within the marketing profession as well as in the automotive industry. Experience in sales, marketing, communications, PR and promotions.
Director of Marketing @ Manage the marketing, advertising, and promotion of BMW Parts, Performance, BMW Cars and Racing. Managing various print media, digital media, and social media as well as brand identity and marketing strategies focused on the positioning and extension of the Turner Motorsport Brand and products. Coordinator of marketing campaigns in collaboration with product vendors to promote sales and growth in specific product categories. Develop comprehensive marketing plans in both print and digital media. Manage various social media channels for both Turner Motorsport and Turner Motorsport Racing including YouTube, Facebook, Twitter and others.
Plan and organize and attend various automotive trade shows and BMW specific shows across the country on behalf of Turner Motorsport. Manage relationships and sponsorships with various organizations that plan, organize, and run automotive events and shows.
Distribute various media and press for Turner Motorsport Racing including press releases, emails, website material and sponsorship material. Work with various sponsors to gain visibility for the Turner brand as well as sponsor brands. Provide Motorsport sponsors with team information, updates, and media for use in advertising and promotion. Work as Team Public Relations representative at race events around the country working in collaboration with various media contacts from BMW NA, SPEED TV, Grand Am Road Racing, print publications, internet blogs and forums as well as many others. From April 2012 to Present (3 years 7 months) Amesbury, MassachusettsOwner @ Own and Operate small property maintenance company. Serving under 100 properties throughout the Seacoast area of New Hampshire and Massachusetts. Work on a day to day basis with customer accounts and the general operations of the business like accounting,billing and advertising. Network with other area small businesses to broaden customer base. From November 2005 to September 2012 (6 years 11 months) Hampton, NHMarketing Assistant @ Assisted with marketing, advertising, and promotion of BMW Parts, Performance, Cars and Racing. Managing various print media, digital media, and social media as well as brand identity and marketing strategies focused on the positioning and extension of the Turner Motorsport Brand and products.
Assisted in various marketing related projects and tasks including email marketing, digital advertising, print advertising, trade show organization and planning, content design, photography, product marketing and more. From May 2011 to April 2012 (1 year) Amesbury, MassachusettsIT & Web Content Intern @ Assisted with various IT and website content tasks. Designed and developed promotional emails and other various digital marketing materials.
Photographed BMW parts and performance accessories for use on the web as well as produced web content for product listings on website.
Assisted in a hand full of other IT, website, and marketing projects. From February 2010 to April 2011 (1 year 3 months) Amesbury, MassachusettsSales Intern @ Assisting in various sales related tasks including sales shows and events. Assisted in the distribution of sales samples to retail accounts like Foot Locker, Journeys, Eastbay and many more.
Assisted in the organization of sales promotion materials and displays for various sales events in Boston and Las Vegas. Distributed POS materials to retail accounts.
Lead a project to organize, categorize, catalog and archive past, present, and future footwear sales samples. Developed a reference system to allow easy access to samples for sales representatives. From May 2008 to August 2008 (4 months)
BA, Communication, Business @ University of New Hampshire From 2007 to 2011 College/University Preparatory and Advanced High School/Secondary Diploma Program @ St Johns Prep From 2003 to 2007 Jay Baier is skilled in: Sponsorship, Public Relations, Product Marketing, Email Marketing, Advertising, Promotions, Press Releases, Social Media, Graphic Design, Website Development, Product Development, Company Branding, Web Content Management, Content Creation, Photography, Marketing Communications, Motorsports, Automotive Aftermarket, Facebook, Marketing, Online Advertising, Blogging, Marketing Strategy, Digital Media, Management, Trade Shows
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