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Jason Lane

Sr. Product Marketing Manager

Director of Product Marketing at Manifold

Wayland, Massachusetts, United States

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Jason Lane's Email Addresses & Phone Numbers

Jason Lane's Work Experience


Sr. Product Marketing Manager

August 2015 to Present


Product Marketing Manager, Digital Channels

July 2012 to August 2015

MagicBlox LLC


March 2009 to July 2015

Jason Lane's Education

University of Southern California - Marshall School of Business

MBA Marketing & Strategy

UOPX University

BS Information Systems

Various Training

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About Jason Lane's Current Company


★Wrike has fast become the leading SaaS project and work management software vendor and our growth is through the roof. That’s because Wrike goes beyond just the project management space, into what we call collaborative work management. Unlike traditional competitors in project management software, Wrike helps all knowledge workers work and collaborate more efficiently and effectively. We...

Frequently Asked Questions about Jason Lane

What company does Jason Lane work for?

Jason Lane works for Wrike

What is Jason Lane's role at Wrike?

Jason Lane is Sr. Product Marketing Manager

What is Jason Lane's personal email address?

Jason Lane's personal email addresses are and j****[email protected] and j****[email protected]

What is Jason Lane's business email address?

Jason Lane's business email addresses are not available

What is Jason Lane's Phone Number?

Jason Lane's phone (413) ***-*256

What industry does Jason Lane work in?

Jason Lane works in the Internet industry.

Who are Jason Lane's colleagues?

Jason Lane's colleagues are James Bowes, Luiz Branco, Jelmer Snoeck, Gary Poster, Sam Slotsky, and David Harrigan

About Jason Lane

📖 Summary

With over 19 years of experience, I am an entrepreneur and a leader in multi-billion dollar enterprises or high growth startups, capable of developing ideas into products, campaigns, and programs, improving processes, directing teams to optimal performance, and realizing unforeseen savings and market opportunities. CORE COMPETENCIES Product Management • Convert “Voice of Customer” vision concepts into requirements, data flows, and wire frames. • Create, prioritize and execute web, mobile and platform product road maps. • Provide UI/UX direction for web and mobile. Program Management • Operational excellence with Agile & SixSigma. • Manage simultaneous, large, multi-phased projects with multi-million dollar budgets. Leadership • Recruit, train, manage, and motivate teams. • Effective interpersonal, written and oral communication skills. Product Marketing / Business Development • Convert market and competitive landscape into strategic business requirements. • Create marketing plans, pricing, branding, positioning, value props and messaging briefs. • Present concepts to management, investors and customers. Digital Marketing • Launch & manage cross channel digital campaigns (SEO, SEM, Display, & social). • Data driven analysis & testing. • Create text & display ads, videos and landing pages.Sr. Product Marketing Manager @ ★Wrike has fast become the leading SaaS project and work management software vendor and our growth is through the roof. That’s because Wrike goes beyond just the project management space, into what we call collaborative work management. Unlike traditional competitors in project management software, Wrike helps all knowledge workers work and collaborate more efficiently and effectively. We focus on solving the real day-to-day problems of knowledge workers in global organizations like Sony, Nike, Disney, Pay Pal, Disney, Google, Philz Coffee, Volcom and more. We do this by aggregating cutting edge technologies of social, collaboration, automation, dashboards, documents, sharing, feedback, and recognition into a single solution where knowledge workers can better plan, prioritize, track, and deliver their work. Give Wrike a test drive here: From August 2015 to Present (5 months) Product Marketing Manager, Digital Channels @ Thinking like a PayPal user, I am focused on user acquisition, activation, adoption, and engagement using internal and external digital marketing channels with test/control methodologies to improve conversion rates through web site experiences. • Built & Optimized new web pages and user activation flows • Evaluated & selected mobile attribution system to track and optimize mobile marketing. (Ad-X, Adust, Apsalar) • Improved new user activation by 7 PPT using A/B testing to find the best performing signup done experience. • Managed cross channel media testing to discover profitable acquisition & engagement techniques. • Launched large cross channel digital campaigns on PayPal, Google, Facebook, Twitter, and more. • Managed $1.7M quarterly budget to drive acquisition through paid search. • Re-launched Payflow gateway product through cross functional team to drive $33M lift in profit. From July 2012 to August 2015 (3 years 2 months) Founder @ Inspired out of my living room, we identified the digital reading opportunity in 2009 before the iPad existed and set out to create a fun and engaging publishing platform that would allow kids to discover and read new books whenever and wherever they wanted. The platform is universal and can be branded for any type of book, but we started with kids books since they could utilize rich media. • Pioneered one of the first subscription based kids ebook librararies & publishing platforms. • Created detailed requirements, wireframes, UX flows, and prioritized roadmap for engineers. • Established relationships with creators to secure a pipeline of books. • Acquired over 20k users and 800 books with consistent growth. • Raised seed capital for engineering & marketing initiatives. • Setup & managed SEO, SEM, Social and Display channels to acquire & engage users. • Developed & created all messaging, video and image based marketing content for site and advertising. • Hosted weekly blogtalk radio show to drive user engagement. From March 2009 to July 2015 (6 years 5 months) GM Client and Platform Product Management @ Defined and managed features, roadmaps, user experience, and performance & scalability goals for the platform (API’s & SDK’s) and client applications (iOS, Android, Blackberry, Web). As the primary liaison for all BT Global Services and BT Retail platform & application initiatives, I led various cross functional projects to build products, and improve support, engineering, and sales processes. Managed email and online marketing campaigns, ran customer feedback focus groups, created PRD’s, MRD’s, wireframes, designed, built, marketed and ended several versions of our developer portals, and worked with our customers to use our platform. Worked on market research, landscape analysis and built financial models to help understand our business and competitors to help position our developer platform in the market. • Created prioritized product roadmaps with new features, enhancements, & bugs. • Wrote requirements & user stories and drafted wireframes & user flows. • Built 12+ web and mobile apps, including iPhone, Android, and Blackberry. • Expanded and supported developer community to 23k+ developers, by facilitating integration activities, building developer portal, and establishing ecommerce system to purchase credits. • Created and promoted innovative social media apps on Facebook such as Idol Fanatic, acquiring 18k users. • Reduced time to close support tickets by > 50% using From August 2008 to June 2012 (3 years 11 months) Director, Web Development Program Management @ Managed the PMO, established new agile development processes, and guided a team of project managers to oversee the development and implementation of more than 10 web sites which hosted digital video sports programming that were offered to our constomers for a subscription. Facilitated communication between business stakeholders, product management, engineering, and operations. • Established Agile software development process across 7 teams, streamlining development. • Created a weekly engineering capacity plan, improving productivity and performance across the organization by allowing the business to make clear decisions about priorities. • Built HTML, XML, CSS, JavaScript, JAVA, FLASH, PHP, AJAX, MySQL, and .NET web sites. From March 2008 to August 2008 (6 months) Director, Digital Media & Entertainment Products @ Created a digital solutions team to partner with executives, develop and support digital video products across 20 hotel casino properties and ensured alignment with overall business strategy. Managed a budget of up to $20M and oversaw the selection, design, vendors and deployment of IPTV entertainment systems, digital signage and security & surveillance systems. • Reduced room entertainment & Internet outages by 30% using Six Sigma techniques. • Wrote and issued an RFP to select an enterprise hotel digital IPTV entertainment system. • Organized and chaired steering committees to coordinate enterprise business units, define standards and policies, collect requirements, and capture the “Voice of the Customer.” From August 2006 to March 2008 (1 year 8 months) Product Manager, Digital Media @ Managed a team of business analysts, quality engineers and developers with a $2M annual budget to innovate and develop digital video platforms that created efficiencies for the business. Drove user adoption across all business units, including Studios, Network, Film, Marketing and Sales. Managed special events such as large trade conferences, pilot screenings, movie premieres, press tours, and remote productions. • Innovated live and VOD digital video platform, enabling $8M+ of annual savings and improved cycle time by more than 60% with more than 50,000 digital assets processed. • Built a high-speed video distribution system over secure international connections for TV and film productions. • Received 3 GE “Ovation” awards and 1 “CIO Leadership” award. • Designed and built a redundant web streaming farm for digital video applications using HP / Windows Media Servers, F5 Load Balancers, Cisco Network Switches and EMC Fiber Storage. • Provided technical support for 7 offices and TV stations with 500+ users and 3 data centers. From October 1999 to August 2006 (6 years 11 months) MBA, Marketing & Strategy @ University of Southern California - Marshall School of BusinessBS, Information Systems @ UOPX UniversityVarious Training Jason Lane is skilled in: Product Management, Mobile, Digital Media, Video, Strategic Partnerships, Digital Video, Mobile Development, iPhone, Android, Web Development, Web Design, VoIP, Mobile VoIP, Unified Communications, Blackberry

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In a nutshell

Jason Lane's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

3 year(s), 3 month(s)

Jason Lane's Willingness to Change Jobs



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