Jappreet is an experienced Digital service consultant with a rich background in creating innovation and digital experiences. Transforming customer satisfaction into customer delight across channels and platforms, working with Products and CMT clients within UK, Ireland to deliver digital customer experiences and engagement. Jappreet is a user centric design specialist, driven by ideas, innovation and most importantly;...
Jappreet is an experienced Digital service consultant with a rich background in creating innovation and digital experiences. Transforming customer satisfaction into customer delight across channels and platforms, working with Products and CMT clients within UK, Ireland to deliver digital customer experiences and engagement. Jappreet is a user centric design specialist, driven by ideas, innovation and most importantly; the end user. She applies design thinking to complex business challenges. A natural leader, continually demonstrates innovation, business acumen and commercial awareness. Specialty areas include: - Customer Insight - Digital Strategy - Multichannel Strategy - Customer Experience Design - Strategic Value Analysis - Digital Marketing - User Experience - E-commerceSenior Digital Service Consultant @ From October 2014 to Present (1 year 3 months) London, United KingdomStrategic Creative Director @ As a Senior Creative my role is to conceptualise, strategise and create affective brand led, user centric communications - both offline and online engagement, product development, research design, brand identity, outreach and events. Digital is at the heart of our deliverables with focus on research, creating personas, Information architecture, usability and visual design. Key accounts: Virgin Media, NHS, British Army, TK MAXX, Patak’s, Lebara, Supermalt and Nestle From January 2013 to October 2014 (1 year 10 months) London, United KingdomSenior Designer @ As a Senior Designer / Senior Art Director my primary role was to relaunch the 130 years old heritage brand for a digital audience. As the only creative resource, this required placing processes, researching the new audience, visualising the new brand personality and designing all offline and online integrated solutions. I worked closely with the board of directors and POD1 for creating all digital assets. •Create and reposition a more modern / youth led brand through design - UX led •Lead through digital / new medium communication channels in conjunction with Pod1 - research and visual design •Create six sub brands with unique personalities yet tied in with the mother brand •Establish processes and protocols for effective design output in integrated marketing From November 2011 to February 2012 (4 months) London, United KingdomFreelance @ As an Art director and brand designer, I created brand dialogues both offline and online, such as print design, conceptual communication, brand identities, appplication designs and websites. •Created and resurrected brand identities for brands in Asia and UK •Provided digital concept and design based on UX research for community based brands •Conceptualised and designed UX based ecommerce websites for Asia, UK and North America •Created brand architecture and integrated design solutions for lifestyle and service brands From September 2008 to December 2011 (3 years 4 months) Ma Innovation and Brand Management @ more than a decade of work, it was time for to learn how to unlearn. From September 2009 to September 2010 (1 year 1 month) United KingdomCreative Group Head @ Branded the first ever private metro of India with a team of about 50 nationwide. Created integrated campaigns for a range of clients such as HBO, Reliance, Samsung etc From 2007 to 2008 (1 year) Senior Art Director @ Led all creative on Samsung Mobile across mediums and regions. Pitched for new business including Hyundai, GM Motors and Tag Heuer. From February 2003 to December 2006 (3 years 11 months) KoreaGraphc Designer @ Client facing role where I created brand identity and communication for clients such as KFC, Oberoi Hotels and Spas, Oxford Bookstore, Pizza hut Home delivery etc From September 2002 to September 2003 (1 year 1 month) New Delhi Area, IndiaSenior Visualiser @ Created campaigns for brands such as Samsung, Whirlpool, HP and Bausch & Lomb. Led a team for direct marketing nationwide. From 1999 to 2001 (2 years) sales @ From 1998 to 2000 (2 years) Jappreet Kitty is skilled in: Integrated Marketing, Advertising, Art Direction, Graphic Design, Branding & Identity, User Experience, Digital Marketing, Creative Direction, Strategy, InDesign, Brand Management, Creative Strategy, Management, Corporate Branding, Digital Strategy
Senior Digital Service Consultant
October 2014 to Present
London, United Kingdom
Here and Now 365
Strategic Creative Director
January 2013 to October 2014
London, United Kingdom
The Stage Newspaper
November 2011 to February 2012
London, United Kingdom
Freelance Branding and Promotion Creative Director
September 2008 to December 2011
University for the Creative Arts
Ma Innovation and Brand Management
September 2009 to September 2010
Creative Group Head
2007 to 2008
Senior Art Director
February 2003 to December 2006
Gopika Chowfla Graphic Design
September 2002 to September 2003
New Delhi Area, India
1999 to 2001
1998 to 2000
What company does Jappreet Kitty work for?
Jappreet Kitty works for Accenture
What is Jappreet Kitty's role at Accenture?
Jappreet Kitty is Senior Digital Service Consultant
What industry does Jappreet Kitty work in?
Jappreet Kitty works in the Consumer Services industry.
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