I specialize in content strategy and brand development, specifically in strategizing for large entertainment brands. I handle monetization strategy and execution, as well as project management of paid media campaigns. I'm proficient in many social tools, and have cultivated a broad understanding of social analytics and insights.
Specialties: Social Media, Paid Media, Monetization Strategy, Social Media Marketing, Brand Building, Social Strategy, Content Development, Community Management, Social Media Platforms, Digital Marketing, Project Management, Editorial Calendars, Editing, Vendor Management
Social Media Manager @ From October 2015 to Present (3 months) Greater New York City AreaManager, Social Media Strategy & Operations @ • Direct and implement social media spending and monetization strategy across the networks
• Partner with sales and editorial teams to create custom content sponsorships for Disney, Disney•Pixar, Lucasfilm, and Disney Channel
• Ideate, create, maintain, and optimize social sales and marketing campaigns
• Supervise social publisher and analytics tools, handling all aspects of vendor relationships From June 2015 to October 2015 (5 months) Greater Los Angeles AreaSocial Media Manager @ • Planned, developed, and managed the execution of paid media campaigns
• Created compelling content to increase brand visibility across a network of 1B+ fans
• Established cross-network strategies for Facebook, Twitter, Pinterest, YouTube, Tumblr,
Instagram, Google+
• Handled vendor relationships and strategized long-term plans for continued improvement and upgrades of social tools
• Tracked performance of social media projects and content, with a strong focus on analytics
• Influenced and created weekly articles for the Disney blog network From April 2014 to June 2015 (1 year 3 months) Greater Los Angeles AreaSocial Engagement Strategist @ • Developed digital/social media strategies to align with the brand and the target audience
• Managed 100+ Facebook pages on a daily basis
• Collaborated to grow the Disney and Disney•Pixar social presence from 500M to over 1B
• Generated compelling editorial content and executed for specific properties on Facebook, Twitter, and Pinterest
• Pioneered a creative partnership with Mondo resulting in a critically acclaimed gallery show at South by Southwest 2014
• Created content and articles as well as promoted the Disney blog network via social media
• Analyzed and reported on social data and successful campaigns, keeping track of fan sentiment From August 2012 to April 2014 (1 year 9 months) Greater Los Angeles AreaSocial Media Coordinator @ • Coordinated online publicity for Marvelʼs various social networks, including Facebook, Twitter,
YouTube, GetGlue, Google+, and Tumblr
• Publicized and maintained Facebook fan pages for films in coordination with Marvel and Disney
Studios, including official Facebook presence of Marvel’s The Avengers
• Developed and executed weekly editorial content calendars built off of original content
• Monitored, measured and reported on successful campaigns while highlighting social growth [Facebook Insights, Google Analytics, YouTube CMS]
• Dispatched weekly newsletters with 1 million+ subscribers through ExactTarget
• Hired, trained, and supervised interns From June 2011 to July 2012 (1 year 2 months) Greater New York City AreaDialect Editor/American English Proofreader @ Translated and edited UK English commercial content for the American English website. From October 2010 to April 2011 (7 months) Amsterdam Area, NetherlandsWriter @ • Wrote articles and conducted interviews related to comics, film and television
• Co-founded Guerrilla Geek, a pop culture website
• Managed and proofread content from contributing writers
• Promoted content through social networks and online communities From March 2010 to April 2011 (1 year 2 months) Editorial Intern @ • Managed content updates on Marvel.com through private CMS
• Monitored and communicated with the social media community
• Assembled research for online content and contributed news stories to Marvel.com
• Identified reference data for editors, writers and artists From September 2009 to May 2010 (9 months) Greater New York City Area
B.A., English Literature @ City University of New York-Brooklyn College From 2008 to 2010 Janna Zagari is skilled in: Blogging, Facebook, Social Media, Social Networking, Social Media Marketing, Content Strategy, Editing, Editorial, Community Management, Digital Media