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Janine Carlson

Marketing Services Engagement Manager @ Bluewolf

Marketing Services Engagement Manager at Bluewolf

London, United Kingdom

Ranked #893 out of 17,860 for Marketing Services Engagement Manager in United States

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Janine Carlson's Work Experience


Marketing Services Engagement Manager

October 2015 to Present

London, United Kingdom

The Forum Corporation

Marketing Director, Asia Pacific

July 2012 to September 2015


Independent Marketing Consultant

Marketing and Advertising Consultant

October 2011 to June 2012

Janine Carlson's Education

California State University-Fullerton

BA Communications Advertising Management graduated with honors

The George Washington University

Associate's Certificate in Project Management (through ESI International) Project Management

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About Janine Carlson's Current Company


I am charged with driving the strategic growth of the Marketing Automation practice for Bluewolf in the UK/EMEA by helping clients to implement and leverage Marketing Automation solutions in support of their marketing strategy to meet their business goals. (Salesforce Marketing Cloud / Exact Target, Pardot, Eloqua, Marketo). We enable our clients to more effectively understand, engage...

Frequently Asked Questions about Janine Carlson

What company does Janine Carlson work for?

Janine Carlson works for Bluewolf

What is Janine Carlson's role at Bluewolf?

Janine Carlson is Marketing Services Engagement Manager

What is Janine Carlson's personal email address?

Janine Carlson's personal email addresses are j****[email protected], and j****[email protected]

What is Janine Carlson's business email address?

Janine Carlson's business email address is j****[email protected]

What is Janine Carlson's Phone Number?

Janine Carlson's phone +44 ** **** *110

What industry does Janine Carlson work in?

Janine Carlson works in the Marketing and Advertising industry.

About Janine Carlson

📖 Summary

A creative, accomplished, forward-thinking executive with both multinational corporate and agency experience in global marketing, advertising and online communications. I have proven success in conceptualising, planning and executing integrated campaigns across geographies and industries that build brands, penetrate markets and drive revenue. A dynamic presenter with the ability to cultivate productive alliances, partnerships and other key business relationships, I am highly regarded for skills in directing complex initiatives in cross-functional, multi-site organisations as well as in building, inspiring and leading top performing teams that exceed objectives. I have helped numerous organisations achieve business results from their marketing efforts including well-known brands such as National Geographic, Hewlett-Packard, Intuit, Fannie Mae and Hunter Douglas. Specialties: Cross-cultural collaboration, brand development, business-to-business lead generation, go-to-market strategies, online marketing, advertising, results-oriented marketing, marketing automation, global and regional marketing, market penetration, team leadershipMarketing Services Engagement Manager @ I am charged with driving the strategic growth of the Marketing Automation practice for Bluewolf in the UK/EMEA by helping clients to implement and leverage Marketing Automation solutions in support of their marketing strategy to meet their business goals. (Salesforce Marketing Cloud / Exact Target, Pardot, Eloqua, Marketo). We enable our clients to more effectively understand, engage with and motivate their customers to action by helping them: - Select the right Marketing Automation platform for their business - Implement Marketing Automation so that it is shaped for their business, meets their needs and fits with their other tools and platforms - Create demand creation and lead nurturing campaigns - Build solutions in their Marketing Automation platform that supports their strategy - Understand and build their buyer personas and customer journey maps - Develop lead management processes and scoring programmes - Integrate their sales and marketing systems From October 2015 to Present (3 months) London, United KingdomMarketing Director, Asia Pacific @ A key member of the leadership team, collaborates with the head of the region on go-to-market strategies and general regional operations management, plus charged with setting the overall marketing strategy for Forum's Asia Pacific operations (ASEAN, China, Australia) and its effective implementation, including brand building, lead generation, thought leadership/content development, public relations, value proposition/messaging, market penetration and online marketing. Outperformed previous year in all key marketing metrics, including: - revenue with marketing lead sources grew by 10 times YOY - more than doubled the net new leads to the sales team - doubled the database growth for lead nurturing - increased volume, open rates and click-through rates of email campaigns through refined messaging and segmentation - conducted competitive PR agency review, hired/ramped up agency and activities have resulted in Forum’s first ever TV interview plus radio interviews, articles in the Singapore Straits Times, Business Times and trade/vertical publications in Singapore, Hong Kong and Australia - regional content strategy/thought leadership through webinars, in-person events, sponsored whitepaper campaigns, research, etc supporting both client/prospect nurture and lead generation Global and EMEA marketing responsibilities included: - primary global marketing strategist, leading global content strategy/thought leadership efforts and other multi-regional campaigns - refined lead creation/assignment/reporting processes increasing accuracy and relevancy, better optimised the use of our marketing automation and CRM systems (Eloqua,, and created new marketing dashboards/reporting in partnership with the marketing director, EMEA - provided EMEA regional marketing direction during 6 month position vacancy plus continue ongoing strategic guidance and direct supervision of EMEA marketing coordinator From July 2012 to September 2015 (3 years 3 months) SingaporeMarketing and Advertising Consultant @ - Provided services to advertising agencies, consultancies and directly to commercial organisations. - Assisted clients with senior-level marketing consulting solutions including program development and implementation. - Provided marketing strategies and plans, online campaign development, search engine marketing, lead generation consultation, new business pitch support, copywriting and project management. From October 2011 to June 2012 (9 months) Marketing Director @ Charged with being a change agent for the company’s marketing group. Orchestrated strategic marketing and lead generation for the Americas and India regions plus oversaw numerous global marketing efforts for Europe, Middle East, Africa and Asia regions including advertising, product marketing, thought leadership and global virtual events. Led a team of 12 staff members. - New market growth: Instrumental in establishing company’s presence and growth in India, from establishing marketing baselines and processes to hiring and team management to setting strategy. Results included 3-year revenue growth of approximately 50% and database growth of 500%. - Existing market transformation: Spearheaded launch and growth of ESI in Canada. Orchestrated an exceptionally fast-turn launch requiring development of strategy and all foundational marketing including new website. Revenue growth 40% from 2010 to 2011. - Thought leadership: Drove a range of initiatives that resulted in 50,000+ downloads of thought leadership assets from the ESI website. Global thought leadership campaigns, research reports, articles, webinars and media topics accounted for 50% of media hits and 20% of new sales leads. - Global event leadership: Directed efforts of a global team in launching IMPACT, an award-winning, worldwide 24-hour virtual business development and customer engagement event with 15,000+ combined participants over three years—the company’s largest single lead generation effort each year. Effort involved 50+ employees worldwide to staff the event and develop nearly 100 hours of video, webinar and live chat content that was critical in reinforcing ESI’s thought leadership position. From August 2008 to October 2011 (3 years 3 months) Vice President, Director of Client Services @ Oversaw agency operations that included client relations, online marketing, client branding and creative strategy, PR, client P&L management, contract negotiation, and hiring, training and supervision. Served as a member of the executive management group that set agency strategy. Led a team of 9 staff members. - Client P&L management: Developed and implemented a new client forecasting tool to help better estimate revenue and staffing requirements. Adoption of this tool produced tighter forecasts that resulted in better decision-making and improved client and agency profitability. - Online marketing: Became a recognized expert in online marketing. Spearheaded client’s online marketing strategies, conducted extensive training with both agency staff and clients to understand and embrace online marketing (MDB Online Primer, SEM sessions, Google Analytics implementation and analysis, Omniture reporting and analysis), and took online marketing to the next level by collaborating with media director. Specific online campaign results included: > Implemented a search engine campaign with 200,000 plus paid keywords that resulted in 9% average CTR and long-tail CTR 20%+. > Launched an online initiative for the organization setting complex test strategies (275 variables tested and tracked during 1-year period) that led to a 40% drop in cost-per-visitor engagement. - Thought leadership: Elevated agency’s profile and expertise as a result of becoming a sought-after speaker, presenter and commentator on such topics as strategic planning and search engine marketing. - Business development: Spearheaded new business (Hunter Douglas, SafeNet and the Association of Corporate Counsel) and substantial growth of existing clients (became agency of record for Fannie Mae; moved National Geographic books into online world; expanded Hunter Douglas to become one of the agency’s top 3 clients). From July 2003 to August 2008 (5 years 2 months) Account Supervisor @ Supervised several multi-tiered accounts, including CareCredit, a USD $700M financial division of GE Capital, and Hunter Douglas Window Fashions Gallery, the industry’s leading manufacturer of custom window fashions. - Project management: Provided comprehensive project management for a full spectrum of marketing initiatives from traditional (included advertising, direct response, PR and tradeshow) to online (included website online promotions, HTML and email). - Brand development: Revitalized a client brand through new image and positioning strategy. - Integrated marketing: Orchestrated the creation of quarterly promotions for 100+ dealers including in-store displays and consumer advertising (traditional and electronic), which helped increase product line sales and improve brand awareness. From 2001 to 2003 (2 years) Principal, VP, Director of Strategic Marketing @ Oversaw agency operations that included strategic leadership, P&L management, staff supervision, vendor relations and client website development, which included strategy and information architecture. Led a team of 10 staff members. Joined agency as a partner with a 50% ownership stake. - Account growth: Expanded agency’s capabilities to include client services, marketing strategy and more extensive website planning, increasing the client base by nearly 50% in the first year. - Management and operations: Established financial processes, checks and balances, and standards providing increased visibility and effective decision making. Efforts resulted in uncovering previously hidden issues with profitability and agency financial management that helped prompt corrective actions. - Online marketing: Achieved sales doubling a client’s online goals within 3 months for a designer clothing online “mall.” Also developed an online promotion and email campaign generating a 10% response rate and 750% ROI—resulting in USD $250K in incremental revenue. From January 2000 to November 2001 (1 year 11 months) Account Supervisor @ Led a team in creating branding plans and integrated marketing strategies for clients that included Hewlett-Packard and Intuit. New business wins included Intuit Online Payroll Service, Medicalogic and First Tech Credit Union. From September 1997 to December 1999 (2 years 4 months) Account Executive @ Served clients in such fields as consumer products, finance and healthcare. Successfully launched a high-ticket consumer product into 30 markets during a one-year time period. From 1993 to 1997 (4 years) BA, Communications, Advertising Management, graduated with honors @ California State University-FullertonAssociate's Certificate in Project Management (through ESI International), Project Management @ The George Washington University Janine Carlson is skilled in: Email Marketing, Online Marketing, Marketing Strategy, Strategy, Lead Generation, Integrated Marketing, Marketing Management, Management, Business Development, Brand Development, Leadership, Advertising, Strategic Planning, Marketing, New Business Development

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In a nutshell

Janine Carlson's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 6 month(s)

Janine Carlson's Willingness to Change Jobs



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