I am an experienced marketing professional, specializing in the hospitality and consumer packaged goods industries. I've created and managed complex digital strategies for start-ups and Fortune 500 companies, while staying on top of emerging trends in digital, social, and mobile media. I've integrated and at times helped create branding initiatives featured in our traditional and digital campaigns. Finally, I'm an experienced manager having managed teams of up to 10 people, and have reported to executive/C- level leaders for the last 5 years. Specialties:brand and product marketing, loyalty programs, website design and functionality, online marketing, internet marketing, search engine optimization, search engine marketing/SEM, pay per click campaigns (google adwords), media buying, Web 2.0, social media, Facebook and Twitter marketing, Omniture, web analytic tools, email campaigns, branding, strategy, account management, team management and training, travel/hotel/hospitality industry, direct mail, direct marketing

Director, Digital Brand Marketing, Luxury & Lifestyle @ Oversee the digital and social strategy for luxury and lifestyle brands, including Waldorf Astoria, Conrad Hotels & Resorts, and Canopy by Hilton. From June 2014 to Present (1 year 6 months) McLean, VAGlobal Card Programs Manager, Marriott Rewards @ -Managed The Ritz-Carlton Rewards and Marriott UK co-brand credit card products -Created marketing plans to maximize card acquisitions, including traditional (direct mail, print advertising, PR) and digital channels (website placements, microsites, paid media, social media, email campaigns). Continually optimized placements based on channel performance and card acquisition data. -Managed brand relationships to ensure card product aligns with corporate strategy, with our external bank partners to refine value proposition, execute marketing programs, and enhance customer experience, and with various agency partners (PR, Event Planning, Digital Media). -Worked with internal cross-functional teams, including communications, creative, eCommerce, legal, and systems, to efficiently execute product initiatives From June 2011 to May 2014 (3 years) Bethesda, MDSenior Account Manager @ -Led marketing analysis, social media strategy, campaign execution for Fortune 500 clients including Domino's, Anheuser-Busch, MetLife, Sunglass Hut, and PNC Bank -Maintained client relationships, and expanded business opportunities through successful engagements with current client contacts -Led campaign teams of project managers and online analysts to execute deliverables including social media monitoring reports, platform promotional campaigns (Facebook/Twitter/FourSquare), blogger outreach strategies, and monthly campaign reports -Reported to department VP, and led department staffing process by allocating appropriate team resources to new projects. Contributed analysis to support resource allocation and hiring requests. From June 2010 to June 2011 (1 year 1 month) Director, Client Services & New Media @ • Managed a team of 10 direct reports, including Client Service Managers and Web Marketing Analysts. Lead team on best practices and emerging trends for Website design and conversion, Search Engine Optimization, Pay Per Click marketing, Strategic Linking placements, Email marketing, Web 2.0 and Web analytics, specific to the travel and hospitality industry. • Maintained relationships with high level clients, including Ownership and Management groups of luxury hotel properties. Total portfolio exceeds $2.5m of service fees, and $2m of media budget. Oversaw account management, ensured consistent contract renewals, up-sold contract services, and expanded client base by leveraging relationships with existing groups. • Worked cross-functionally with other Directors and directly with VP/Exec team, to identify and resolve business issues. Collaborated on new office processes to improve business efficiency and profitability. • Drove strategy and service offerings behind emerging media solutions, including social media (Facebook, Twitter, Blogs, Photo/Video sharing) and mobile marketing (mobile websites, mobile advertising, sms messaging) for our hospitality industry clients. Managed a team of social media analysts, oversee departmental organization. From July 2008 to February 2010 (1 year 8 months) Senior Client Services Manager @ • Initiated start-up operations of the new London office (first employee on site). Recruited first client team to service international customers and assisted with sales efforts to expand client base. Identified office vendors, and pricing/process for translations services within the company. • Managed a portfolio of 20 luxury hotels, restaurants and spas, within a major ownership group. Served as the main TIG liaison for Hotel GM and DOSMs, and for VPs of Asset Management at ownership groups. • Oversaw from conception to completion the development of award-winning client websites, the execution of email marketing campaigns, and implementation of integrated marketing campaigns, by collaborating with Creative, Technology, and Web Marketing teams. • Provided clients with detailed reports to ensure maximum conversion and ROI, using multiple web analytics tools. Achieved 100% client retention rate during two annual renewal terms, and improved online revenue results by 79% YOY. From July 2006 to June 2008 (2 years) Web Marketing Analyst @ • Managed media budgets for a portfolio of 20 clients (between $700K-$1M in advertising spend). Allocated budget to Pay Per Click campaigns in Google, Yahoo, and MSN, and to Strategic Linking website placements (national and local websites specific to hotel and travel industry). • Implemented best practices, utilized complex web analytics software, and continuously adjusted Pay Per Click campaigns to maximize clickthrough rate of ads, reduce cost per click, and generate a high ROI. • Contacted and evaluated potential strategic linking partners, negotiated placements and rates for clients, oversaw creative banner development, tracked and reported results (impressions, clicks, revenue) of each placement, and modified placements to ensure maximum brand awareness and greatest ROI. • Developed processes to improve efficiency between web marketing and client service departments, including a system for sharing client spending levels to ensure budgets are met. From 2005 to 2006 (1 year) Analyst / Sales Consultant @ • Represented Accenture’s Converged Billing product as a sales consultant with SBC. • Performed company research useful in targeting customers who would benefit from Converged Billing • Prepared custom materials and presented converged billing platform to Account Teams and customers. • Gained commitment from customer, coordinated Agreement signatures with Account Teams, documented customer progress, and ensured successful transitions to conversion team for customer activation on billing platform. • Exceeded sales stretch goal by 70% during the year-long project. • Deliverables included weekly dashboards to track entire Accenture team’s conversion and revenue status, current standing against project goals, charts of historic performance; presentations of various sales methods; and preparation of a high level sales process flow chart to ensure Account Teams understand methods and procedures for implementing Converged Billing. From 2004 to 2005 (1 year)

Commerce, Marketing, Finance @ University of Virginia From 2000 to 2004 Jamie Harbeck is skilled in: Corporate Branding, Online Branding, Digital Branding, Brand Development, Brand Awareness, Online Marketing, Marketing Strategy, Direct Marketing, Product Marketing, Email Marketing, Social Media Marketing, Digital Marketing, Social Media, Social Marketing, SEO, Search Engine..., PPC, Web Analytics, Loyalty Programs, Loyalty Marketing, Brand Loyalty, Credit Cards, Hotels, Travel, Account Management, Client Services, Client Relationship..., Key Account Management, Product Management, Team Management, Team Leadership, Cross-functional Team..., Omniture, Direct Mail, Microsites, Media Buying, Print Collateral, Business Analysis, Market Analysis, International Marketing, Online Advertising, E-commerce, Digital Strategy, Integrated Marketing, Strategy