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Jamie Cygielman

Vice President Marketing

General Manager/President at American Girl

New York, New York

Section title

Jamie Cygielman's Email Addresses & Phone Numbers

Jamie Cygielman's Work Experience

Revlon

Vice President Marketing

1992 to 1999

American Girl

President

New York, New York

Iconix Brand Group

Chief Marketing Officer

January 2017 to April 2019

New York, New York

Jamie Cygielman's Education

University of Michigan College of Literature, Science, and the Arts

Bachelor's degree

NYU Stern School of Business

MBA, Marketing

Jamie Cygielman's Professional Skills Radar Chart

Based on our findings, Jamie Cygielman is ...

Open-minded
Inspiring
Expressive

What's on Jamie Cygielman's mind?

Based on our findings, Jamie Cygielman is ...

50% Left Brained
50% Right Brained

Jamie Cygielman's Estimated Salary Range

About Jamie Cygielman's Current Company

Revlon

Frequently Asked Questions about Jamie Cygielman

What company does Jamie Cygielman work for?

Jamie Cygielman works for Revlon


What is Jamie Cygielman's role at Revlon?

Jamie Cygielman is Vice President Marketing


What is Jamie Cygielman's personal email address?

Jamie Cygielman's personal email address is j****[email protected]


What is Jamie Cygielman's business email address?

Jamie Cygielman's business email addresses are not available


What is Jamie Cygielman's Phone Number?

Jamie Cygielman's phone (212) ***-*788


What industry does Jamie Cygielman work in?

Jamie Cygielman works in the Apparel & Fashion industry.


Who are Jamie Cygielman's colleagues?

Jamie Cygielman's colleagues are Charmaine Stovall, Brett Williams, Stephanie Spanos, Susan Hummel, Kevin Harried, Jennifer Steele, Rey Rivera, Janelle Bluma, Jenifer Warrell, and Christina Schick


About Jamie Cygielman

📖 Summary

Vice President Marketing @ Revlon From 1992 to 1999 (7 years) President @ American Girl New York, New YorkChief Marketing Officer @ Iconix Brand Group Developed strategic marketing plans to achieve organic revenue growth and profitability; elevated and leveraged methodologies to best reach the existing and aspirational consumer target. Provided industry-leading innovation in strategy, marketing and creative platforms derived from consumer insights, analysis and fluency in trends and culture.- Led digital transformation for the organization, building audiences based on digital listening, programmatic media optimization and leveraging and mining CRM data. Deployed digital advertising campaigns which resulted in significant lifts in full prices sales, e-commerce revenue, click through, attributed retail foot traffic and Estimated Ad Recall Lift (EARL).- Re-launched heritage sports apparel brand, Starter, at Amazon as first branded exclusive line, pivoting the business flawlessly from a prior mass market, direct-to retail program. Developed expertise at launching and selling on the Amazon platform. Employed a mix of digital, social media, influencers, search, programmatic and break frame creative content to engage and convert new millennial consumer base. - Launched iconic soccer brand, Umbro, chain wide at Target, utilizing a mix of Target owned media (TMN) to leverage first party data to prospect new consumers, as well as a mix of influencer and authentic "football" content to tell the brand narrative to a new generation millennial parents and Gen Z.- Drove social followers and engagement and built a proprietary network of influencers via outreach, innovative storytelling and content development.- Created brand relevance by identifying and developing "buzzworthy" collaborations to drive earned media and social sharing.- Mentored and developed Marketing organization through a mix of agency and in-house teams across creative, media, public relations, digital & social marketing, and insights & analytics. From January 2017 to April 2019 (2 years 4 months) New York, New YorkSenior Vice President Marketing @ Jones Apparel Group Head of Brand Management for The Jones Group’s portfolio (Jones New York, Anne Klein, One Jeanswear)• Created multi-channel programs across retail, e-commerce and wholesale accounts, syncing creative brand messaging, generating sales and driving productivity.• Led development of breakthrough advertising campaigns, and created multi-media programs including the launch of social platforms for each of the brands.• Developed brand strategies and plans to relaunch the Jones New York brand to a new generation of women, leading consumer insight research and a new creative/consumer communication platform.• Managed marketing communication, brand guidelines, publicity, and media plans for apparel and accessory licensees.• Led corporate media planning for The Jones Group/Nine West brand portfolio.• Led a team of brand marketing, creative services and public relations professionals. From August 2010 to April 2015 (4 years 9 months) New York, NYSVP Consumer Products @ Hit Entertainment Head of Brand Licensing, Marketing, Retail Development, Creative Resources and Promotional Partnerships for HIT Entertainment’s portfolio of classic preschool brands including Bob the Builder™, Barney®, Thomas & Friends™, The Wiggles® and Angelina Ballerina™.• Developed brand strategies and integrated plans to drive retail sales of over $1 billion.• Led Thomas & Friends™ brand to four years of consecutive double digit growth and the “Number One Preschool brand” status through consumer acquisition and product segmentation strategies.• Spearheaded the launch of exclusive licensing programs at retailer, Target, including a specialty originated toy program as well as a soft-lines layette program.• Led retail segmentation program for Thomas and Friends, securing out of aisle placement for toy line at Wal-Mart, driving double digit sales increase year on year.• Spearheaded master toy license strategy and negotiated agreement with Fisher Price, the #1 toy manufacturer From August 2003 to November 2008 (5 years 4 months) Vice President - Worldwide Barbie Marketing @ Mattel, Inc. Managed the worldwide Barbie® toy business with P&L responsibility of $1.5 Billion. Developed global brand strategy and led annual product line direction. • Created annual US marketing plans consisting of consumer and trade promotions, public relations and merchandising programs. Sold-in products and programs to internal sales force and external buyers.• Managed $60 million media and $15 million production budgets. Led advertising agencies in creating 30 girl targeted television ads each year.• Oversaw marketing and financial plans for 36 subsidiaries in both established and developing markets, resulting in two consecutive years of double digit sales and profit increases. • Launched the Barbie Brand into Entertainment with the movie Barbie in the Nutcracker, which won 2001 Children’s Video of the Year award. Created brand’s first global integrated marketing program. • Expanded the entertainment program with the worldwide launches of Barbie as Rapunzel and Barbie of Swan Lake consisting of Direct-to-Video movies and fully integrated toy lines. Rapunzel was the most successful product line in Mattel history across 59 countries and was a 2002 Top 10 toy in all major markets across the Americas and Europe.• Created My Scene, the first “tween” targeted Barbie line to retain older girls in the Brand. Developed positioning, product line and advertising strategy, with content based on “tween” aspirations. From December 1999 to July 2003 (3 years 8 months) El Segundo, CAGeneral Manager/ Executive Vice President @ Madame Alexander Doll Company Lead Business Executive of Madame Alexander Doll Company to develop the brand vision, strategies and plans (OGSM) to re-launch Madame Alexander to a new generation of millennial parents and children, and drive a positive balance sheet. • Leveraged consumer insights and innovation experience to develop and lead execution of the business plan to deliver the first positive EBITDA in over a decade and to prepare the brand for sale to another toy company.• Led, mentored and developed a team of Design, Marketing, Sales, Licensing and Production/Sourcing professionals to achieve annual goals.• Created retail segmentation strategy with “good, better, best” programs across the portfolio. Launched first “mass-tige” baby doll program chain wide at Toys ”R” Us, through a reintroduction of a heritage, premium line.• Developed new relationships and programs with marquee licensors such as Disney, Marvel and Warner Brothers. From May 2015 to January 2017 (1 year 9 months) New York, NYSenior Vice President @ Madison Square Garden Head of Brand Strategy, Development and Management for the world-famous Radio City Rockettes.• Developed long-term strategic vision and brand plan to expand the iconic Rockettes into new forms of entertainment, partnerships, and merchandise, with expansion to international territories.• Developed Brand Discovery Process and Research Plan to generate brand communication template including brand mark/logo and style guide.• Created digital strategy and launched Rockettes.com and social media platforms. Concepted and developed overall design and original content.• Oversee Rockettes product management and personal appearances, representing the Rockettes to key industry constituencies including content producers, agents, promoters and press. From February 2009 to July 2010 (1 year 6 months) New York, NY


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In a nutshell

Jamie Cygielman's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

3 year(s), 9 month(s)

Jamie Cygielman's Willingness to Change Jobs

Unlikely

Likely

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