With over 8 years’ experience of managing the full spectrum of digital marketing (PPC, SEO, affiliates, email, social, display, UX, A/B etc), my experience has given me a strong set of skills around customer acquisition and retention, website performance and consumer behaviour. I consider myself to be a strategic, creative and data driven marketing manager. My colleagues would describe me as a dedicated, driven and commercial digital marketing specialist.

Ecommerce Manager @ bodykind is an eCommerce business providing the highest quality natural health and beauty products with unbeatable customer service. The business has grown every year (since it began in 2004) and this year is set to be no different. As eCommerce manager I'm responsible for all areas of the business (excluding operations) and manage a team of 7 across various functions in the business (5 x marketing, 1 x customer services team leader (who has a team of 3) and 1 x stock control). From August 2014 to Present (1 year 3 months) Oldham, United KingdomHead of Digital @ Kleeneze has two core websites focussed around B2C and B2B, each used to support the activities of their nationwide network of independent distributors. The B2B site is focussed on generating leads for potential distributors interested in joining the Kleeneze opportunity, whilst the B2C site is focussed on selling product direct to the consumer in partnership with the network. • Managed a team of 2 (eCommerce assistant, front-end developer) and external agencies • Lead generation site: • Complete site redesign • Targeted landing pages achieving up to 28% conversion rate • Increased homepage conversion by 25% • Ecommerce site: • Improved basket conversion rate by 20% YTD • Doubled the add-to-basket rate YOY From September 2013 to July 2014 (11 months) Routes-to-Market Manager @ • Recruited, trained, managed and developed 5 graduates to GAP qualification • Responsible for £2m PPC budget • B2C lead generation • Weekly and ad-hoc financial reporting to stakeholders • Developed KPIs • 95% increase in PPC conversions • 30% reduction in PPC CPA • 28% improvement in affiliate lead quality • Developed and implemented digital strategy • Introduced SCRUM (project management structure) into the marketing department, improving implementation time for new processes and opportunities • Drove continuous improvement through data driven decisions From July 2012 to July 2013 (1 year 1 month) LancashireDivisional Marketing Manager - Gardening Direct @ • Responsible for £2.7m online revenue • Create annual & seasonal budgets • Developed and implemented online strategy • Weekly and ad-hoc financial reporting to stakeholders • Developed KPIs • Improved performance of all online channels • Improved customer segmentation to drive performance • Review performance insights through Coremetrics From February 2011 to July 2012 (1 year 6 months) Preston, United KingdomOnline Marketing Executive - Gardening Direct @ • Web site traffic growth, through e-mail, social media, affiliates, PPC & SEO • Commercial setup of online promotional activity • Maintain and build relationships with external suppliers and direct despatch organisations • Management of on-site display From December 2010 to February 2011 (3 months) Preston, United KingdomOnline Marketing @ From September 2009 to December 2010 (1 year 4 months) Online Marketing Manager @ From May 2009 to August 2009 (4 months) Online Marketing @ From August 2007 to May 2009 (1 year 10 months) Marketing Development Consultant @ From November 2006 to June 2007 (8 months)

St Edwards School From 1992 to 1999 James Wayland is skilled in: PPC, Online Marketing, Social Media, Budgeting, Excel, Email Marketing, Affiliate Marketing, Promotions, Forecasting, E-commerce, SEO, SEO copywriting, SEM, Web Analytics, Google Analytics, Google Adwords, Microsoft Office, Conversion Optimization, Retail, Social Media Marketing, Digital Marketing, Marketing Strategy, Online Advertising, Marketing Communications, Microsoft Excel, Marketing, Budgets, Direct Marketing, Product Marketing, Advertising, Display Advertising, Customer Acquisition, Management, Sales, Campaign Management, Multi-channel Marketing, Segmentation, Integrated Marketing, Project Management, B2B Marketing, Digital Strategy, Lead Generation, Search Advertising, Analytics, eCRM, Mobile Marketing, Organic Search, Landing Page..., Web Marketing, Online Lead Generation