Head of Digital Strategy Development @ Modern Digital Marketing professional with over 15 years of experience in digital, social, brand, content and performance marketing across verticals which include travel, retail, pharma & financial services, working Agency and Client side. Skilled at using creative, analytical, commercial and strategic expertise to deliver on the commercial opportunity. Customer centric approach combined with comms and commercial expertise, focusing on engagement to build loyalty and revenue. Responsibilities include: Digital transformation Innovation lead Revenue target Budgets, investment proposals, recruitment etc Digital customer experience strategy, optimisation & delivery (Web, Mobile) Global Virgin-Atlantic.com strategy development & delivery Virgin Atlantic Blog strategy development & delivery Mobile strategy development & delivery Integrated digital strategy Global integrated performance marketing strategy, affiliates, display & search re-targeting, optimisation, attribution Global Search (SEM), social and Content Marketing strategy Customer profile & personalisation strategy CRM strategy Virgin Atlantic Flying Club next generation loyalty, community and gamification proposition Social app for EX2 In Flight Entertainment System with PanasonicAero Business lead on iBeacons innovation stream, push notifications Judge for International Content Marketing awards 2014 From June 2010 to Present (5 years 7 months) Head of Digital @ Head of digital division, development and delivery of TDG’s commercial proposition & digital offering. Acquisition and development of client accounts. Experienced in change management and digital transformation. Global integrated campaign design and delivery, new product development, proposition development, digital strategy and visioning, brand consultancy, brand & identity creation & evolution, channel delivery on mobile & web. Account direction, customer acquisition and retention, commercial negotiation, stakeholder management. Verticals include travel, retail, pharma & financial services. From June 2007 to June 2010 (3 years 1 month) Head of Digital @ Development and delivery of WPMs commercial proposition & digital offering. Experienced in change management. Account direction, customer acquisition and retention, commercial negotiation. stakeholder management. Clients included Filofax (UK & global sites & marketing), Carluccio’s, Insurefor, Sacla. From May 2004 to May 2007 (3 years 1 month)

Masters @ Sussex UniversityBA @ University of Portsmouth James Shanahan is skilled in: Digital Marketing, Digital Strategy, Marketing, Integrated Marketing, Online Advertising, Copywriting, Online Marketing, SEM, Marketing Communications, Marketing Strategy, Direct Marketing, Brand Development, Creative Strategy, Advertising, Creative Direction