Executive Digital Marketer, Social Media Strategy Lead & Content Strategist
Grand Rapids, Michigan, United States
Organic
Sr. Contributor, Engagement Management
October 2005 to July 2007
Kansas City Chiefs
Director of Digital Media & Strategy
March 2015 to August 2018
Kansas City, Missouri Area
Tampa Bay Lightning
Director of Digital & Social Media
September 2011 to March 2015
Tampa Bay, FL
Organic
Manager, Engagement Management
July 2010 to September 2011
Bloomfield Hills, MI
MS&L Worldwide
Director of Digital Project Management
December 2008 to March 2010
Datapak Services Corporation
Director of Internet Services
July 2007 to October 2008
Howell, MI
Detroit Lions, Inc.
New Media Producer
September 2000 to May 2004
Allen Park, MI
Freelance
Freelance Social Media and Digital Strategist
Grand Rapids, Michigan, United States
Merrell
Director of Digital Marketing
August 2018 to December 2019
Rockford, Michigan
Led the re-emergence of Jeep.com as one of the top automotive manufacturer web sites for Organic, the digital agency of record for the Chrysler Motor Company. Led the effort as the senior member of the Jeep engagement manager team, which was a dual role of project manager and account executive. Led the re-emergence of Jeep.com as one of the top automotive manufacturer web sites for Organic, the digital agency of record for the Chrysler Motor Company. Led the effort as the senior member of the Jeep engagement manager team, which was a dual role of project manager and account executive.
What company does James Royer work for?
James Royer works for Organic
What is James Royer's role at Organic?
James Royer is Sr. Contributor, Engagement Management
What industry does James Royer work in?
James Royer works in the Retail industry.
Who are James Royer's colleagues?
James Royer's colleagues are Cassy Kehoe, Brad Taylor, Martin Mellish, John Angle, Sue Rechner, and Johanna Koeberle
💼 Past Experience
James Royer has a degree in Communication from Northern Michigan University and 10 years of experience in the field of digital marketing. James Royer has played a major role in driving business growth for a major hospitality company, serving as the Senior Vice President of Marketing at the time. James Royer has also been experience with developing outdoor and hospitality products. James Royer is currently the Sr. Contributor, Engagement Management at Organic from October 2005 to July 2007. James Royer led the re-emergence of Jeep.com as one of the top automotivemanufacturer web sites for Organic, the digital agency of record for the Chrysler Motor Company. James Royer led the effort as the senior member of the Jeep engagement manager team, which was a dual role of project manager and account executive. James Royer is currently the Director of Digital Media & Strategy at the Kansas City Chiefs from March 2015 to August 2018. James Royer is head of social media, content, website, mobile app and digital innovation for the Kansas City Chiefs of the National Football League. In September 2011, James Royer was appointed Director of Digital and Social Media at the Tampa Bay Lightning. In December of that year, he was also appointed Director of Internet Services at Datapak Services Corporation. In July of 2010, James Royer was named the Sr. Contributor, Engagement Management at Organic from October 2005 to July 2007. James Royer is currently the Director of Digital& Social Media at MS&L Worldwide from December 2008 to March 2010. In July of 2007, James Royer was Named the Director of Internet Services at Datapak Services Corporation.
🎓 Education
James Royer's Educational Background and Work readiness:James Royer has had a past education that gives him the necessary skills for a successful career in sports Administration and Facility Management. He obtained his MSA from Ohio University in 1998 and his BS from Northern Michigan University in 1993.While James Royer's education was in Valdosta, GA, he was a member of the William Jewell tennis team and also played community soccer for the Valdosta Falcons. Royer's interest in sports began at a young age, and he attended Valdosta High School where he was a member of the varsity soccer and track team. He was also an assistant soccer coach at Valdosta High School from 1992 to 1996.In 1998, while James Royer was still a student at Northern Michigan University, he was a part of the team that won the NCAA Division III Men's Soccer Championship. The victory marked the first national championship for Northern Michigan University since the club championship was discontinued in 1978. The team also received second place in the NCAA Division III playoffs.While still at Northern Michigan University, JamesRoyer was a part of the marketing team that won the gold medal in the 1992 USA soccer Olympic trials. This victory marked the first time that a Michigan school had won the gold medal in the soccer Olympics.James Royer is currently a part of the management team of the James E. Fitzgerald Sports Complex in Dowling, IN. This complex is home to the Michigan Wolverines men's soccer and boys' basketball teams. The James E. Fitzgerald Sports Complex also offers a variety of other sports options including ice skated hockey, badminton, volleyball, and golf.Prior to joining the management team of the James E. Fitzgerald Sports Complex, James Royer was the marketing manager of the John R.Steinbader Center in the City of Grand Rapids, MI. The John R. Steinbader Center is a multi-purpose arena that is also used for other events including concerts, events for the business community, and meets of the Michigan High School Athletic Association. James Royer's extended work readiness is based on his skills as a marketer andeventmanager. He has conducted many successful marketing campaigns including those for brands such as Chrysler, Chrysler Jim Beam, Ford, Chevrolet, and Ford Racing. He has also managed major events such as the Michigan state high school championships, the USA soccer Olympic trials, the Michigan state men's collegiate championships, and the Michigan state men's soccer championships.In his previous jobs, James Royer has always been able to manage pressure and work around tight deadlines. He has a proven track record ofykicking high-pressure projects and achieving successful outcomes. This experience and ability to succeed under pressure will be a valuable asset for James Royer when he becomes the manager of the James E. Fitzgerald Sports Complex.
💡 Technical & Interpersonal Skills
Executive Digital Marketer, Social Media Strategy Lead & Content StrategistJames Royer is currently a Sr. Contributor, Engagement Management at Organic from October 2005 to July 2007 (1 year 10 months). Led the re-emergence of Jeep.com as one of the top automotive manufacturer web sites for Organic, the digital agency of record for the Chrysler Motor Company. Led the effort as the senior member of the Jeep engagement manager team, which was a dual role of project manager and account executive. Director of Digital Media & Strategy at Kansas City Chiefs from March 2015 to August 2018 (3 years 6 months) in Kansas City, Missouri Area. Head of social media, content, website, mobile app and digital innovation for the Kansas City Chiefs of the National Football League.James Royer's Professional Skills:A strong digital and social media skillset. excels in managing and managing multiple digital and social media projects simultaneously.has experience with developing and implementing digital marketing plans that help generate top 3 or 4 places on an NHL team's Attendance Rankings.able to develop and implement solid content and platform strategy that leads to 102 million pageviews in 2017.able to manage a team of 5 direct reports and collaborate with cross-functional teams on strategic initiatives.organized and managed a design project that coincided with the online re-brand of Jeep.com.able to develop and implement technical innovations through the development and launch of an OTT or Connected TV (CTV) application, the development and launch of an Augmented Reality (AR) experience with Coca-Cola, and solutions to help segments and personalize content to key consumers.able to manage and manage multiple digital and social media projects simultaneously and Typically able to implement effective content and platform strategy that leads to top 3 or 4 places on an NHL team's Attendance Rankings.
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
2 year(s), 3 month(s)
Unlikely
Likely
There's 86% chance that James Royer is seeking for new opportunities
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James Royer's Social Media Links
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