Experienced digital media professional with an extensive background in media buying and selling, platform and yield optimization strategies, programmatic buying, real-time bidding, product development and analytics.

Vice President of Product and Analytics @ Spearheading product development and analytics for ClickTripz, a travel ad network. From April 2015 to Present (9 months) Vice President of Analytics @ From June 2014 to March 2015 (10 months) Manager, Advertising Optimization @ * Built a new team focused on automotive advertising analytics & insights * Pursued new biz dev opportunities within the digital advertising space * Managed a national display portfolio of several thousand Tier 3 automotive clients * Sold significant advertising programs across multiple mediums for both Tier 2 and Tier 3 automotive clients and used data to justify those investments From September 2013 to May 2014 (9 months) Director of Account Management & Analytics @ * Joined a small demand-side platform start-up and helped lead them to an acquisition by Dealer.com * Managed a multi-state team of ad operations, creative and account management and worked with both agencies and client-direct partners on a variety of accounts ranging from travel to eCommerce to apparel * Grew profit margins while exceeding client objectives * Responsible for the account management of an enormous new client with over 1,500 regional campaigns * Helped grow revenue month over month * Routinely exceeded monthly revenue, profit, and performance goals * Turned unprofitable accounts into some of the most profitable at the company through careful management and data-driven optimizations * Worked with the dev team & engineers to diagnose tech issues and roll out new capabilities From April 2013 to September 2013 (6 months) Digital Media Planner @ * Digital media planner and buyer for the Las Vegas Convention & Visitor's Authority account * Helped transition the LVCVA online business from lead gen to eCommerce with the re-launch of LasVegas.com * Planned, managed and optimized the LVCVA's lower funnel eCommerce media programs in display and search * Learned to use advanced reporting and analytic features to reveal the true value of various media partners * Developed and implemented a custom attribution model * Planned and executed international branding and DR campaigns for the LVCVA * Lead the evaluation and selection process for a Data Management Platform * Developed & executed advanced retargeting programs designed to minimize waste and maximize ROI * Planned, executed and optimized international search, display and online video campaign for both Western Digital and LVCVA spanning a dozen countries across the globe From April 2012 to April 2013 (1 year 1 month) Greater Los Angeles AreaDigital Media Planner @ * Digital Media Planner for CKE (Carl's Jr./Hardees), Qualcomm (Snaptracs consumer products division) & Korean Airlines * Worked on both branding and DR-focused accounts simultaneously * Served as main contact for clients, managing client relationships and requests on a daily basis * Developed, implemented and managed 360 degree digital campaigns across several media channels, including web, mobile, tablet, social and gaming channels * Worked with broadcast and promotions teams to amplify traditional media efforts in digital space * Secured opportunities for clients to test new digital solutions and offerings * Managed multiple clients on one account, planning both national and regional campaigns for Carl’s Jr. and Hardee’s * Helped train and mentor new employees to quickly become valuable members of the team From October 2011 to April 2012 (7 months) Greater Los Angeles AreaAssistant Media Planner, Digital @ * Assistant digital planner for CKE and Qualcomm * Simultaneously handled duel responsibilities of assistant planner and planner on accounts * Experience in both branding and DR-driven campaigns * Handle the procedures and processes involved with the day to day running of the account, working with billing and offline departments to manage budget * Utilize a variety of research tools to develop and execute multi-faceted media campaigns that include online, social media, mobile and connected home entertainment elements * Work with multiple agency partners and manage the creative process with key stakeholders * Work with vendors to provide creative direction and manage production timelines on all custom creative executions. * Negotiate and purchase media * Build and maintain productive relationships with media vendors * Analyze weekly and monthly reports * Produce campaign wrap-up reports and case studies * Develop POVs on new client opportunities * Experience working on several accounts across numerous verticals (QSR, Consumer) simultaneously From March 2011 to October 2011 (8 months) Public Relations & Social Media Specialist @ Manage strategic public relation and social media campaigns for online auction company From March 2009 to January 2011 (1 year 11 months) Political Reporter @ From August 2008 to January 2009 (6 months) Political Unit Fellow @ From May 2008 to September 2008 (5 months) Intern Writer @ From December 2007 to January 2008 (2 months) Intern Writer @ From May 2007 to August 2007 (4 months)

B.A., Political Science, Mass Communications & Media Studies @ Tufts University From 2004 to 2008 Tufts University James Gerber is skilled in: Nielsen, comScore, Media Planning, Social Media, Digital Strategy, Media Buying, SEM, New Media, Media Strategy, Digital Media, Integrated Marketing, Google Adwords, Social Media Marketing, Facebook, Mobile Marketing