Experience includes corporate social media for a global business collaboration and communications company, public relations for an enterprise business unit, program management for company sponsorship of a winter and summer Olympics, product marketing for a partner program, and outreach coordination for a non-profit. Goals include furthering skills as a global marketing leader in social media while working closely with sales and gaining further knowledge and experience in event marketing and brand/account management. Specialties include social media, corporate marketing, event marketing, public relations, project management, product marketing, marketing communication and strategy, lead generation, and digital marketing.

ATAP - Social Media Lead @ From August 2015 to Present (5 months) Social Media Manager @ Defining global social media strategy – policy and best practice guidelines for the organization Increasing customer reach, influence & engagement by aligning content promotion w/buyer’s journey across all social media channels: Saleforce Chatter, Twitter, Facebook, LinkedIn, Google+, Avaya Connected Blogs, Pinterest, and Slideshare. Creating and implementing social media plan around 2014 Olympic Games Establishing social media central strategic group/global content messaging calendar for team use Developing centralized process for content messaging promotion, measurement and analysis Managing social media agency From 2010 to 2015 (5 years) Marketing/Communications Manager (Exec. Rotation 3) @ Managed project development and execution of Communications Plan for sales and marketing (Web 2.0 focus) Created Social Media Outlet Strategy: Facebook accounts, Twitter profiles, Blogs and YouTube videos Generated media messaging/coverage and analyzed branding trends aligned with major events and announcements Conducted outreach on PR media pitches, to drive awareness and positive brand image while handling crisis communications Managed media distribution process and created metric reports (M360) Managed internal and external communications Created daily "In The News" coverage reports following major news stories highlighting Nortel, key competitors and customers, while coordinating and facilitating interviews between company executives and top-tier media Briefed company executives and provide message boards and guidance for media interviews From 2009 to 2010 (1 year) Global Marketing Executive Development Program @ From 2007 to 2010 (3 years) 2008 and 2010 Olympic Games Sponsorship (Exec. Rotation 2) @ Created Sports Sponsorship Marketing Plan and managed Nortel Olympic business Drove increase in brand awareness, customer preference, and willingness to buy through brand visibility (4.5 Billion TV audience in Beijing) while managing events to ensure all Olympic programs were on time and under budget Developed timelines and action registers for Olympic programs to analyze and ensure successful completion Drove brand marketing & communications, managed all processes for 2008 and 2010 Games Managed the outreach for Olympic related communications and launches, driving more traffic to Nortel.com/2010 (doubling the number of hits in one month) and ensuring an increase in Olympic media coverage (M360: 7 million MediaSignal, Ad equivalency of $425,000) Provided sales support through the creation of Olympic marketing collateral and sales tools Collaborated with account teams to create message boards providing strategic messaging for all Olympic-related programs including industry conferences, customer venues/events, and athlete villages Developed online marketing pitches, YouTube videos, blog posts, and podcasts which effectively spread the Olympic messaging by reaching target markets through new channels (reach: 3.2 million) From 2008 to 2009 (1 year) Product Marketing - IBM Alliance (Exec. Rotation 1) @ Managed IBM Alliance events, global launches, and lead/revenue generation initiatives Created brand, event, and web messaging, unique presentation materials/demos, and “ask the expert” segments Managed Nortel-IBM Alliance marketing plan Accelerated promotion of communications-enabled applications & unified communications Launched new revenue-driving, market leading solutions while increasing collaboration on strategic initiatives Monitored growth in sales lead generation and closed deals through Alliance Trakker Increased penetration in growth markets by targeting mid-market share in the healthcare sector From 2007 to 2008 (1 year)

MBA @ Penn State University From 2005 to 2006 BBA @ Saint Bonaventure University From 2001 to 2005 Jaime Schember is skilled in: Product Marketing, Online Marketing, Strategy, Digital Marketing, Lead Generation, Marketing Communications, Direct Marketing, Social Media Marketing, Corporate Communications, Competitive Analysis, Salesforce.com, Advertising, Social Media, Public Relations, Marketing, Management, Leadership, Blogging