Experienced hybrid of business and creative leader with 11 years of proven track record in digital, social media, e-commerce, brand marketing and communications. Proven capabilities extend across a range of industries in local, regional and global remits - as well as driving new business development. Innate knowledge and understanding of the mass affluent to UHNWI segments with proven experience in APAC. ESSEC Business School - MBA in International Luxury Brand Management.

General Manager @ Agency head for Publicis Worldwide luxury marketing and communication maison - Publicis 133, a full service specialist agency dedicated to premium and luxury brands. www.publicis133.com Business development & brand management: • Accor Luxury & Upscale Brands • Cartier • Lancôme • The Leading Hotels Of The World • UBS Wealth Management • Yves Saint Laurent Milestones 2014/15: Accor Luxury & Upscale Brands digital and social media global retainer | UBS Wealth Management APAC Branding, CRM and Digital business | LHW.com Leaders Club CRM business | Campaign Asia The Agency of the Year 2014 – GOLD winner for South East Asia New Business Development Team of the Year From March 2014 to August 2015 (1 year 6 months) South East AsiaConsultant @ • Loro Piana (LVMH Group), Milan • Net-A-Porter, Asia Pacific • Dentsu Network, Asia Pacific • Leo Burnett, Hong Kong & Singapore From May 2013 to March 2014 (11 months) Multiple citiesHead of Digital and Marketing @ Partner to Executive Director on overall business strategy / development of a premium and luxury private sale e-commerce portal - Clout Shoppe, a subsidiary of SingPost. SingPost is the leading provider of mail, logistics and e-commerce solutions in Singapore and the Asia Pacific regions with the market capitalisation in excess of SDG$4 billion. Milestones in 2012-2013: • Migration from a private sale operating model to a full-fledged content + commerce online retailer. • Rebuilt and optimised in-house e-commerce engine with a team of internal front/backend developers, relaunched with responsive UI/UX, enhanced inventory/content management system, social media dashboard and new branded assets. • Increased significant transaction volumes through strategic initiatives and integrated marketing efforts. Clout Shoppe merged with www.reebonz.com in 2013. From May 2012 to May 2013 (1 year 1 month) South East AsiaIntegrated Communications @ Brand strategy and equity development for global/regional accounts. 360° creative concepts development, creation and implementation. Brand experience: Pernod Ricard Prestige Spirits, SK-II (P&G), Olay, Nivea, Singapore Airlines, HP, Lexus, Ritz-Carlton, Guinness, United Overseas Bank, Asiarooms.com and Club 21. Milestones 2004-2012: Consistently recognised for marketing effectiveness and creativity in global/regional award shows - Cannes Lion, D&AD, Clio Awards, Spikes Asia, John Caples International Awards, World Luxury Award, Effie, AME Awards, Digital Media Awards Asia, Asia Interactive Awards, Advertising Hall of Fame, Contagious. From 2004 to 2012 (8 years) Consultant @ From 2008 to 2009 (1 year)

Master of Business Administration (M.B.A.), International Luxury Brand Management @ ESSEC Business SchoolBirmingham City UniversityArt Center College of Design