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Jada Balster

Marketing Director

Vice President, Marketing at Workfront | B2B Marketing's Top 5 Women in Tech | @jadabalster

Camberley, Surrey, United Kingdom

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Jada Balster's Email Addresses & Phone Numbers

Jada Balster's Work Experience

Workfront

Marketing Director

January 2015 to Present

AtTask, Inc.

Marketing Director, EMEA

December 2013 to January 2015

IHS

Senior Manager, EMEA Marketing

December 2010 to December 2013

Jada Balster's Education

Southampton Solent University

BA (Hons) Public Relations and Communications

About Jada Balster's Current Company

Workfront

At Workfront (formerly AtTask) I lead the EMEA Marketing and Account Development teams, primarily focusing on demand generation programs (including inbound and outbound lead development) and developing the Workfront brand in EMEA. As part of the EMEA senior leadership team, my role involves working closely with sales, operations, customer success and executive teams to identify market opportunity,...

About Jada Balster

📖 Summary

A successful, results driven marketing leader, with a proven track record for directing demand generation activities that lead to increased sales and organic growth. Responsible for building and leading a dynamic world-class marketing programs team who execute integrated marketing campaigns as an enabler of revenue growth in EMEA. Specialties: • Results oriented with a proven track record for achieving significant ROI • Successful management style focusing on motivating the team for optimum output • Excellent inter-personal skills, effectively liaising with people at all levels • Enthusiastic, creative and innovative approach to project design and delivery • Excellent analytical skills with advanced use of CRM systems for reporting on and evaluating campaigns successes Recipient of the highly coveted awards/honours: • 'Circle of Excellence' • 'Leadership Team' • Participant in the IHS Talent Development (High-Potential) programmeMarketing Director @ At Workfront (formerly AtTask) I lead the EMEA Marketing and Account Development teams, primarily focusing on demand generation programs (including inbound and outbound lead development) and developing the Workfront brand in EMEA. As part of the EMEA senior leadership team, my role involves working closely with sales, operations, customer success and executive teams to identify market opportunity, develop and execute on the Workfront EMEA strategy. From January 2015 to Present (1 year) Marketing Director, EMEA @ As Marketing Director, I led the EMEA Marketing function, primarily focusing on demand generation programs, inbound lead qualification and outbound lead development. My role involves working closely with sales, marketing and executive leaders to identify market opportunity, develop and execute on the EMEA marketing strategy. From December 2013 to January 2015 (1 year 2 months) Senior Manager, EMEA Marketing @ In leading the EMEA marketing team I had responsibility for demand generation for EMEA in an extremely fast-growing, complex organisation. I managed a constantly improving, innovative marketing function that consisted of a team of 10 marketing and events executives who rolled out 'best practice' programmes to ensure we delivered strong results and offered impressive ROI. From December 2010 to December 2013 (3 years 1 month) Marketing & Events Manager, EMEA @ As the EMEA Marketing Events Manager I was responsible for bringing together individuals from separate business units and forming a single team. My key focus was on migrating the team from disparate systems and processes and implementing common processes and best practices resulting in a highly successful team with significant ROI against marketing spend which increased by 280% over a two year period. From November 2007 to December 2010 (3 years 2 months) Marketing Executive @ As Marketing Executive at Epicor I was responsible for developing and executing the marketing plans across the product portfolio for new and existing customers. As part of this I had ownership for the UK marketing budget and line management of a marketing assistant. I also managed our external relationships which insluded both the PR and telemarketing agencies, along with the corporate sponsorship of the golfer Lee Westwood utilising this relationship for PR, campaigns and customer events. From July 2006 to November 2007 (1 year 5 months) Press Officer @ Contract position From 2005 to 2006 (1 year) BA (Hons), Public Relations and Communications @ Southampton Solent University Jada Balster is skilled in: Marketing Communications, Marketing Strategy, Digital Marketing, Lead Generation, Email Marketing, Direct Marketing, Sales, Marketing, Team Management, Product Marketing, Marketing Leadership, Demand Generation, Field Marketing, Return on Investment Analysis, CRM databases


Jada Balster’s Personal Email Address, Business Email, and Phone Number

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Frequently Asked Questions about Jada Balster

What company does Jada Balster work for?

Jada Balster works for Workfront


What is Jada Balster's role at Workfront?

Jada Balster is Marketing Director


What is Jada Balster's personal email address?

Jada Balster's personal email addresses are j****[email protected], and j****[email protected]


What is Jada Balster's business email address?

Jada Balster's business email addresses are not available


What is Jada Balster's Phone Number?

Jada Balster's phone +44 ** **** *267


What industry does Jada Balster work in?

Jada Balster works in the Computer Software industry.


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Jada Balster's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 9 month(s)

Jada Balster's Willingness to Change Jobs

Unlikely

Likely

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Jada Balster's Social Media Links

/jadabalst...
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