Digital Marketing Manager at finder.com.au
Sydney, Australia
First.com.au (formerly First Rate)
Senior Digital Marketing Consultant
May 2014 to Present
Sydney Area, Australia
cheapcheapdeals.com.au
Entrepreneur / Webmaster
October 2009 to April 2013
First Rate
Digital Marketing Consultant
January 2010 to May 2011
Dewynters
Digital Media
October 2008 to April 2009
London, United Kingdom
Advise clients on their digital marketing strategy, driven by their campaign and web analytics data. Conversion rate optimisation using industry leading testing tools. Conduct user and usability studies to help clients understand customer composition and behaviours. Design and implement digital marketing campaigns, with a strong focus on SEO, SEM and Display, with a dash of PR. Command... Advise clients on their digital marketing strategy, driven by their campaign and web analytics data. Conversion rate optimisation using industry leading testing tools. Conduct user and usability studies to help clients understand customer composition and behaviours. Design and implement digital marketing campaigns, with a strong focus on SEO, SEM and Display, with a dash of PR. Command the use of industry leading software such as Marin, Optimizely, Linkdex, Adwords, Google Analytics, Google Tag Manager, to name a few. Diverse client base ranging from B2B to Ecommerce. GAP and GA Qualified.
What company does Jack Ko work for?
Jack Ko works for First.com.au (formerly First Rate)
What is Jack Ko's role at First.com.au (formerly First Rate)?
Jack Ko is Senior Digital Marketing Consultant
What industry does Jack Ko work in?
Jack Ko works in the Internet industry.
📖 Summary
Highly driven individual with extensive experience in digital marketing with proven experience in SEO, Paid Search as well as Conversion Rate Optimisation. I'm a multifaceted individual with strong business acumen, an analytical mind along with a passionate inclination to think outside the box, this enables me to be commercially creative and stay on top of this ever-changing digital landscape.Senior Digital Marketing Consultant @ Advise clients on their digital marketing strategy, driven by their campaign and web analytics data. Conversion rate optimisation using industry leading testing tools. Conduct user and usability studies to help clients understand customer composition and behaviours. Design and implement digital marketing campaigns, with a strong focus on SEO, SEM and Display, with a dash of PR. Command the use of industry leading software such as Marin, Optimizely, Linkdex, Adwords, Google Analytics, Google Tag Manager, to name a few. Diverse client base ranging from B2B to Ecommerce. GAP and GA Qualified. From May 2014 to Present (1 year 7 months) Sydney Area, AustraliaEntrepreneur / Webmaster @ I created one of the pioneer daily deals aggregators in Australia. I saw the opportunity back in 2009 when the phenomenon was just taking off in Australia and capitalised on it. The site was built from the ground up with the help of a team of freelance workers. I was the project manager as well as being in charge of web design, a bulk of the programming behind the logic of the site, as well as all aspects of marketing including daily email blasts, SEO and Adwords. Partnered with affiliate marketing agencies to maximise revenues from the site's traffic and database. From October 2009 to April 2013 (3 years 7 months) Digital Marketing Consultant @ Plan, design and execute SEO, SEM (Google, Bing, Yahoo) and Display (Google, Facebook) campaigns. Highly consultative approach acting as the first point of contact for any account related queries. Monthly review of campaign results, analysis of data and report findings and insights to help clients achieve continual improvements. Maintain warm and professional relationships with clients. From January 2010 to May 2011 (1 year 5 months) Digital Media @ SEM specialist. Management of Google Adwords Accounts for a range of acclaimed clients in London's West End From October 2008 to April 2009 (7 months) London, United KingdomDegree, Business Administration major in Marketing and IT @ Macquarie University From 2001 to 2005 Diploma, Applications Programming @ TAFE From 1998 to 2000 Jack Ko is skilled in: Online Marketing, SEO, Digital Media, Online Advertising, SEM, Digital Strategy, Entrepreneurship, Google Adwords, Link Building, PPC, Search Advertising, Web Analytics, Marketing, Digital Marketing, Web Marketing, Conversion Optimization
Extraversion (E), Sensing (S), Thinking (T), Perceiving (P)
1 year(s), 9 month(s)
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Likely
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