Director of Digital Marketing @ The Digital Marketing Director position supports the overall strategy of the on-line experience as it relates to acquiring and retaining customers via the web and brick and mortar channels. This position will ensure that interactive marketing not only continues to enhance the brand and overall aspects of Del Sol Furniture but also
Director of Digital Marketing @ The Digital Marketing Director position supports the overall strategy of the on-line experience as it relates to acquiring and retaining customers via the web and brick and mortar channels. This position will ensure that interactive marketing not only continues to enhance the brand and overall aspects of Del Sol Furniture but also continues to increase and refine the E-commerce efforts through the nurturing of prospects and customers, driving purchase behavior that leads to increased conversions across the market.
Duties and Tasks include:
Lead ongoing website development and oversee all customer-facing digital communication channels.
Track growth and maintain web traffic analytics reports to provide up-to-date information to management.
Build effective teams, manage multiple projects, and supervise collaboration between departments in order to drive positive business growth.
Thinks strategically, plan and execute on content and audience-based marketing programs that deliver results and drive innovation across channels
Develop and implement strategies for new media and digital marketing teams.
Coordinate online marketing campaigns on all social and digital media platforms.
Supports all functions of digital marketing programs including Paid Search, SEO, Affiliate programs, and email marketing.
Tracking conversion rates and optimizing website for increased conversion rates.
Creates reporting centered around ROI, conversion rate, and other marketing KPI’s
Improving online brand development, web site traffic growth, and web site UI
Evaluating customer research, market conditions and competitor data.
Review new technologies and keep the company at the forefront of developments in digital marketing.
Overseeing and aiding in the development and growth of the company’s Online Sales and
E Commerce Department From August 2010 to Present (5 years 5 months) Phoenix, Arizona AreaOwner @ Web Development
E Commerce Strategy and Implementation
Digital Marketing and Online Strategy
Google Adwords/PPC Strategy and Management
Google Shopping Campaign Management
Search Engine Optimazation
Facebook Ad Campaign Management From January 2012 to Present (4 years)
Bachelor of Applied Science (BASc), Graphic Information Technology @ Arizona State University From 2005 to 2010 Ivan Quintana is skilled in: E-commerce, SEM, Google Adwords, Web Design, Website Development, WordPress, Joomla, PPC Bid Management, Facebook Marketing, Digital Marketing, Social Media Marketing, Email Marketing, Strategic Planning, HTML, Graphic Design