Vice President, Marketing at PowerSchool Group LLC
Greater New York City Area
Level 8 / Cicero
Marketing
1996 to 2001
Jibe, Inc.
SVP Marketing
August 2014 to January 2017
Greater New York City Area
PowerSchool Group LLC
Vice President,Marketing
Greater New York City Area
Schoology (acquired by PowerSchool Group - November 2019)
Executive Vice President, Marketing
January 2017 to November 2019
Greater New York City Area
IONA
Director, Customer Value
October 2005 to October 2007
TIBCO Software Inc.
Vice President Marketing
July 2013 to July 2014
New York, NY
TIBCO Software Inc.
Senior Director Worldwide Marketing
August 2012 to July 2013
New York, NY
TIBCO Software Inc.
Senior Director, Product Marketing
June 2010 to August 2012
New York, NY
TIBCO Software Inc.
Director Product Marketing – Cloud Computing
August 2009 to August 2010
New York, NY
IONA
Director Product Management
February 2002 to October 2005
What company does Ivan Casanova work for?
Ivan Casanova works for Level 8 / Cicero
What is Ivan Casanova's role at Level 8 / Cicero?
Ivan Casanova is Marketing
What industry does Ivan Casanova work in?
Ivan Casanova works in the Computer Software industry.
Who are Ivan Casanova's colleagues?
Ivan Casanova's colleagues are Paulo Venturi, Tomislav Pesut, Rodrigo Cunha, David Newman, Derek Bikoff, Emily Ivie, Jonathan Hume, David Y., Sam Marx, and Karen Aragon
📖 Summary
Marketing @ Level 8 / Cicero From 1996 to 2001 (5 years) SVP Marketing @ Jibe, Inc. From August 2014 to January 2017 (2 years 6 months) Greater New York City AreaVice President,Marketing @ PowerSchool Group LLC Greater New York City AreaExecutive Vice President, Marketing @ Schoology (acquired by PowerSchool Group - November 2019) From January 2017 to November 2019 (2 years 11 months) Greater New York City AreaDirector, Customer Value @ IONA Reporting to VP of Worldwide Sales and Marketing, implemented a value-based sales model and methodology that has resulted in significantly shorter sales cycles and larger deal sizes for company’s enterprise integration and middleware product lines to Telecom and Financial Services clients From October 2005 to October 2007 (2 years 1 month) Vice President Marketing @ TIBCO Software Inc. Direct report to COO, worldwide team (~ 60 FTEs) responsible for driving marketing execution globally.Scope includes lead generation and awareness campaigns, analyst relations, marketing content and sales tool generation, sales enablement, marketing performance analytics, field marketing execution and managing the account development/lead generation team. From July 2013 to July 2014 (1 year 1 month) New York, NYSenior Director Worldwide Marketing @ TIBCO Software Inc. Direct report to CMO, worldwide team (~ 60 FTEs) responsible for driving marketing execution for the company’s $600 M infrastructure business. Scope includes lead generation and awareness campaigns, analyst relations, marketing content and sales tool generation, sales enablement, marketing performance analytics, field marketing execution and managing the account development/lead generation team. From August 2012 to July 2013 (1 year) New York, NYSenior Director, Product Marketing @ TIBCO Software Inc. Direct report to CMO, managed team of product marketing managers (9 FTEs) through re-positioning of company’s point product portfolio into a cohesive TIBCO platform story that powers the “event-enabled enterprise” (www.tibco.com/company). From June 2010 to August 2012 (2 years 3 months) New York, NYDirector Product Marketing – Cloud Computing @ TIBCO Software Inc. Direct report to VP Product Marketing, responsible for launch of the TIBCO’s cloud computing strategy. Developed a differentiated product strategy and roadmap, marketing launch campaign and go-to-market model for TIBCO Silver, company’s brand of cloud services and products.Built go to market and product strategy including cloud micro-payment/subscription service and app store, which enables customers to directly evaluate and use software in minutes with no infrastructure Launched new private cloud infrastructure platform, via direct sales channel, ramped sales to $20M in three yearsLed cross-functional (PM / PMK / Engineering), distributed team to facilitate the launch Directed full scale enablement, analyst outreach and other pre-launch activities globally From August 2009 to August 2010 (1 year 1 month) New York, NYDirector Product Management @ IONA Led go to market efforts for a new family of software integration products, defining the initial product strategy, positioning, go to market plan and product launch for $40M software business. Responsible for delivery and execution of company’s product strategy and go to market planning, including five year differentiated product vision for “whole product” family. Wrote and published most of the market facing product marketing materials including Web content, PowerPoint presentations, printed collateral, white papers, etc. From February 2002 to October 2005 (3 years 9 months)
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
2 year(s), 4 month(s)
Unlikely
Likely
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