Hi there, I am a UX designer at Amazon.com. I perform at the intersection of business & tech. I'm also a product enthusiast dedicated to create exceptional experiences and service solutions for the digital age. Specialties: UX design, UX research, Product design & service marketing experience, Creative practices and insightful observations in E-Commerce field, Math and data analysis skills

User Experience / Interaction Designer @ Making impact for the new home/kitchen and hardlines categories online shopping experience for Amazon From February 2015 to Present (11 months) Research Assistant @ Worked in 2 different teams/projects: 1) Human-Computer Interaction Institute’s Tiramisu LBS Research Team; 2) UPMC ICU care units associated with HCII • Team 1 | 2/2014-4/2014: Conducted fieldwork and contextual inquiries to investigate parental engagement on accessing real-time info for new school bus GIS tracking services on smart phones; synthesized qualitative data and model design implications • Team 2 | 9/2014-12/2014: Created solutions for low-literacy and aged people to make decisions as family members of the ICU patients on a tablet-based application; sketched ideas and specs From February 2014 to December 2014 (11 months) UX Design Intern - Retail Hardlines @ Full-time internship in the Hardlines Shopping Experience (HSX) team. With the hardlines, one of the four core retail businesses at Amazon, we strive to perfect online retail experience and drive innovations into new areas. • Designed from concept to fine visuals a new strategic retail platform to take care amazon customers’ post-purchase desires • Took ownership on mobile parity product designs and visualization widgets to perfect hardlines online shopping experience • Worked closely with stakeholders, PMs, Engineers, & UX researchers; drove design communications to align customer values across applications; created design docs: sketches, flow charts, scenarios, wireframes, interactive prototypes From May 2014 to August 2014 (4 months) Web Assistant of Design & Implementation @ • Designed information screen for updating academic news, career services and student activities • Worked on a TV content design project: - Designed variations to display contents and multimedia on public TV screens, taking care of the experiences of different audience groups at Heinz College; - Dynamically extracted data in CMS and optimized information architecture of the website using XML/XSLT; - Effectively developed web-based information screen using HTML5/CSS3 and JavaScript/JQuery From October 2013 to March 2014 (6 months) pittsburgh, paUser Experience Designer Intern @ Project 4 - Mobile Dashboard for agency owners on iPad (Most challenging: designed from scratch) • Identified requirements, developed user model, designed and prototype interaction for the mobile app on iPad (using Balsamiq, Axure, and Adobe Illustrator) • Worked closely with user researchers to conduct contextual inquiries and other user research, created product-level design solutions using rapid sketching • Presented designs and research to User Experience team and worked with UX Design Lead to translate feedback into effective and innovative user experiences • Communicated with PMs and development teams to get resourceful supports to deliver user experience design of the new iPad product; made efforts to keep design consistency with company's complex integration of totally 56 product lines • Documented and maintained user experience rationales and specifications Project 3 - Android Design and integrated mobile cross-platform design research for the 1st version of insurance service client-end mobile app Project 2 - User set-up flow design and mock-up Project 1 - Prototyping the Home application of insurance agency Saas platform (1st priority project of the company) --- Topics: Interaction design, product level cross-platform design (for web, tablets & mobile phones) Analysis: Contextual inquiries; User scenarios, Business requirement analysis, Information architecture; Personas Design: Sketching; Visio, InDesign, Balsamiq Wireframing; Axure prototyping; visual design in Adobe Illustrator From June 2013 to August 2013 (3 months) Greater Seattle AreaOnline Marketing Consultant @ • Processed improvements for consumer's website • Analysed clients' preference data and figured potential of collaboration • Incremented the sales target by 11% for Baidu, Inc's SEO strategies with new clients by applying the new analysis with the team and kept track of their experience • Managed customer relationship using online platforms From February 2012 to March 2012 (2 months) Business Loan Dept. Intern @ • Became familiar with the process of business loans • Assisted with the review of the loan qualifications of the borrowers • Handled the request of clients according to the instructions of my superior in the bank; directly communicated the results with the clients From July 2011 to August 2011 (2 months) SaaS Project Manager Intern @ • Managed Saas service platform to demonstrate enterprise needs. • Led a team of 5 to establish a simulated office equipment company; undertook the following responsibilities: business planning for the e-commerce project (including marketing, financing, products and service), administration over staff (purchasing, marketing, accounting, information management, etc.), and overall supervision of the entire business • Familiarized with enterprise resource planning systems, supply chain management design, and e-commerce with SaaS. [Accomplishments] 1. Voted CEO of the project's virtual company, I led the business to make a profit of RMB 24911 in a single month 2. Awarded "Excellent" in the online simulation of the E-Commerce operation for “Feifan Office Equipment Co., Ltd” From April 2011 to May 2011 (2 months) Marketing Assistant @ • Analyzed and edited the company’s "Market Monthly Journal", collected and sorted research materials for the Marketing Department • Communicated with potential clients at foreign corporations using internet communication • Assisted with product development plans; used the CRM Marketing Info. Management System [Accomplishments] Awarded "Best Intern for the Season" for Internship in Marketing Department, XEMC From January 2010 to February 2010 (2 months)

Master of Science (MS), Information Systems Management, 3.75 @ Carnegie Mellon University From 2013 to 2014 Master of Science (MS), Pursued, Information Management, 3.73 @ University of Washington From 2012 to 2013 Bachelor‘s Degree, Electronic Commerce, 3.8 @ Xi'An University of Finance and Economics From 2008 to 2012 Iris Chen is skilled in: User Experience, E-commerce, Interaction Design, Data Analysis, User Experience Design, Program Management, Axure, Human Computer Interaction, Product Design, Social Media, Wireframes, Information Architecture, Prototyping, Contextual Inquiry, Web Analytics