WCM, DXP. Analyst, Speaker, Author, Strategist
San Francisco Bay Area
TV-2
TV Producer/Anchor
1997 to 2001
Tomsk Region, Russian Federation
Stack
Software Localization Specialist/Translator
1998 to 2000
Russian Federation
various
Print and Online Media Reporter/Producer
1992 to 1997
Russian Federation
BloomReach
Head of Global Product Marketing
September 2017 to January 2018
Mountain View, California
BloomReach
Senior Director Product Marketing
July 2017 to September 2017
United States
Gartner
Senior Research Director
Gartner
Research Director
January 2018 to August 2018
San Jose, California
Adobe
Group Manager, Product Marketing
September 2014 to July 2017
San Jose, CA
Europa Plus
Radio DJ
1995 to 2001
Russian Federation
OASIS
Chair for CMIS4DAM Technical Committee
June 2014 to September 2015
Worldwide
Real Story Group
Technology Analyst and Consultant
January 2011 to May 2014
Worldwide
SDL Tridion
Consultant and Project Manager
November 2008 to January 2011
Amsterdam Area, Netherlands; New York City
Simpler Media Group, Inc.
Deputy Editor at CMSWire.com
June 2008 to January 2011
Worldwide
CMS Consulting LLC
Founder and Principal
December 2006 to January 2011
Worldwide
Consumer Source, Inc.
Sr. Manager for Content Strategy
June 2006 to June 2008
Greater Atlanta Area
CNN.com
Sr. Associate Producer for Multimedia
June 2004 to June 2006
Greater Atlanta Area
What company does Irina Guseva work for?
Irina Guseva works for TV-2
What is Irina Guseva's role at TV-2?
Irina Guseva is TV Producer/Anchor
What industry does Irina Guseva work in?
Irina Guseva works in the Information Technology and Services industry.
📖 Summary
TV Producer/Anchor @ TV-2 From 1997 to 2001 (4 years) Tomsk Region, Russian FederationSoftware Localization Specialist/Translator @ Stack From 1998 to 2000 (2 years) Russian FederationPrint and Online Media Reporter/Producer @ various From 1992 to 1997 (5 years) Russian FederationHead of Global Product Marketing @ BloomReach From September 2017 to January 2018 (5 months) Mountain View, CaliforniaSenior Director Product Marketing @ BloomReach From July 2017 to September 2017 (3 months) United StatesSenior Research Director @ Gartner WCM and DXP Research Director @ Gartner WCM From January 2018 to August 2018 (8 months) San Jose, CaliforniaGroup Manager, Product Marketing @ Adobe As Group Manager of Product Marketing for the Web Experience Management offering within Adobe Experience Manager (AEM), I was responsible for defining the market requirements, developing the go-to-market strategy and contributing to the solution roadmap; as well as working with product management, sales, global marketing organization and analyst relations team to grow the Adobe Experience Manager business. From September 2014 to July 2017 (2 years 11 months) San Jose, CARadio DJ @ Europa Plus From 1995 to 2001 (6 years) Russian FederationChair for CMIS4DAM Technical Committee @ OASIS OASIS Content Management Interoperability Services for Digital Asset Management (CMIS4DAM) TC: Developing CMIS-to-DAM mappings to resolve interoperability challenges facing Digital Asset Management solution providers and end users.The CMIS4DAM specification is intended to offer a layer of abstraction between CMIS and a range of external metadata classification protocols, together with common operations used within the Digital Asset Management (DAM) domain, especially as they relate to individual classes of rich media assets such as images and video. The purpose is to assimilate these models and to use CMIS as the conduit to enable interoperability between them. CMIS4DAM will thus enhance the cohesion between different DAM solutions and provide a more flexible protocol that is easier for a wider range of participants to engage with than the core CMIS standard alone offers. CMIS4DAM will also define a series of common operations which compliant DAM solutions will respond to in a predictable and consistent fashion. As with metadata, the range and scope of these is intended to be flexible and extensible, such that individual applications can support certain functions to a greater or lesser extent according to areas in which each specializes.https://www.oasis-open.org/committees/tc_home.php?wg_abbrev=cmis4dam From June 2014 to September 2015 (1 year 4 months) WorldwideTechnology Analyst and Consultant @ Real Story Group Senior analyst and strategic advisor for Web Content and Experience Management (WCM/WEM), Digital Asset Management (DAM) and Digital Marketing consulting projects and research. Advisor on technology selection projects for WCM, DAM, ECM, DM, and other content technologies.• Research, analysis and writing of reports on WCM/CMS, Digital Marketing, MAM and DAM marketplaces• Enterprise technology product selection and strategic advisory for clients From January 2011 to May 2014 (3 years 5 months) WorldwideConsultant and Project Manager @ SDL Tridion • Consulted clients on various aspects of SDL Tridion CMS implementations• Developed and conducted SDL Tridion service offerings, including trainings and workshops• Managed client and engagement relationships to help clients achieve their business objectives• Managed projects through to successful implementations• Managed project-level P&Ls and client satisfaction• Developed project and communication plans, statements of work (SOWs)• Managed contracts, escalations and negotiations• Resource management (including subcontractors) and forecasting From November 2008 to January 2011 (2 years 3 months) Amsterdam Area, Netherlands; New York CityDeputy Editor at CMSWire.com @ Simpler Media Group, Inc. • Managed editorial workflow and assignment queue• Covered industry events and product launches• Wrote analytic CMS reviews• Mentored staff writers and contributors• Edited work produced by a team of writers• Published samples include:- Day's CQ5 WCM review: http://www.cmswire.com/cms/web-cms/day-softwares-new-cq5-web-cms-has-arrived-003535.php- Tridion R5 review: http://www.cmswire.com/cms/web-cms/quick-take-review-sdl-tridion-r5-web-content-management-system-002890.phpAreas of expertise: WCM, Web CMS, ECM, DRM, Enterprise 2.0, DAM, Enterprise CMS, micro CMS, open source CMS, SaaS CMSMy profile page:http://www.cmswire.com/author/irina-guseva/ From June 2008 to January 2011 (2 years 8 months) WorldwideFounder and Principal @ CMS Consulting LLC • Consulted clients on WCM and ECM systems and their features• Analyzed business requirements and advised on organizational compatibility with a CMS• Assisted clients in CMS vendor selection, short-listing• CMS implementation project management • Clients include: Universal Studios, MetLife From December 2006 to January 2011 (4 years 2 months) WorldwideSr. Manager for Content Strategy @ Consumer Source, Inc. • Managed large-scale implementations of Tridion CMS from vendor research, CMS procurement, business requirements design through implementations and go-live• Managed internal and external resources: content producers, freelance and offshore writers, and third-party vendor relationships – both procedurally and financially• Managed internal and external clients and vendors• Provided leadership in optimization of content strategy, user experience and e-business results on ApartmentGuide.com, NewHomeGuide.com, AutoGuide.com, Primedia.com• Developed and executed comprehensive online content strategy, editorial and strategic online content initiatives, including social media and multimedia• Launched company’s first Intranet from inception to go-live• Managed complex web projects and cross-functional teams of IT, design, sales, business development, corporate communications, freelance online editors, SEO managers, etc. From June 2006 to June 2008 (2 years 1 month) Greater Atlanta AreaSr. Associate Producer for Multimedia @ CNN.com • Conceptualized and planned for production of daily and long-term multimedia projects• Produced complex multimedia features (photo galleries, audio slideshows, interactive maps)• Assisted news managers in coordinating daily production • Managed a team of associate producers for interactive projects/daily production• Coordinated projects with cross-functional teams of Web developers, designers, editors and producers• Researched and developed ideas for interactive projects• Wrote copy for multimedia projects (politics, health, entertainment, travel, etc.)• Monitored satellite feeds and gathered relevant audio, video, graphics to build stories and interactive elements From June 2004 to June 2006 (2 years 1 month) Greater Atlanta Area
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
2 year(s), 7 month(s)
Unlikely
Likely
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