Skilled and strategic General Manager, with P&L responsibility & experience in product management, development, engineering, operations, customer segmentation, finance, sales and integrated marketing programs across multiple industries including financial services, alcohol beverages and software (SaaS / PaaS). Special leadership skills in managing large and dynamic teams to help fuel product development and product marketing strategies (from concept to implementation) to drive growth, customer acquisition and profits. Experience with Consumer, Small Business & B2B Product Management & Partner Marketing to drive conversion at all stages of funnel (to drive customer acquisition, adoption, usage, loyalty & retention). Certified Scrum Master & Certified Product Owner

General Manager Consumer & Small Business Markets @ Yodlee is a leading technology and applications platform powering dynamic, cloud-based innovation for digital financial services. More than 750 companies in over 10 countries, including 9 of the 15 largest U.S. banks and hundreds of Internet services companies, subscribe to the Yodlee platform to power personalized financial apps and services for millions of consumers. Role includes providing strategic leadership and vision to the organization by leading the product management business unit for consumer and small business markets. Responsible for P&L, product development, cross functional alignment (with engineering, sales and marketing, finance, security etc.) and monthly business reporting. From 2012 to Present (3 years) Sn Business Leader Marketing and Product Management @ Key responsibilities included the delivery of the FY12 product & corporate marketing global strategy & plan to help grow awareness and acquisition of customers (B2B & B2C) and increase loyalty & retention by helping banks acquire, integrate, and retain their customers in key countries. Role included delivering key metrics (delivering unprecedented consumer insights through customized data analytics & reporting), in addition to brand & product strategy. From 2011 to 2012 (1 year) Business Leader - Financial Management Solutions @ Recognized as one of America's most-admired software companies and one of the country's best places to work, Intuit continues to revolutionize the way people manage their small businesses and personal finances. My core area of responsibility was to lead the customer acquisition strategy & implementation for QuickBooks Online to drive business growth across multiple channels (including advertising, web, search etc.). Function included product management, pricing, advertising, brand development, research & analytics, in addition to overall reporting on strategic priorities and business results. From August 2010 to August 2011 (1 year 1 month) Head of Consumer Direct Sales & Marketing (Portfolio) @ Responsible for Diageo's multi-million dollar portfolio, focused on consumer direct sales & marketing within US Region across a multitude of brands (domestic and imports). Led the overall business unit, including supply and demand, inventory management, compliance, marketing & sales, customer service & overall business strategy/implementation for the direct market. Launched multiple new branded websites with real time fulfillment. Excellent knowledge of overall direct compliance within USA for direct wine shipments. Responsible for team and overall fiscal P&L. From January 2006 to August 2010 (4 years 8 months) Strategic Consultant @ Responsible for PBT overall promotional strategy to drive business and increase overall customer acquisition. Worked cross channel to determine corporate capabilities for marketing within the USA (with both merchants and consumers). From September 2005 to 2006 (1 year) Director of Marketing @ Director for Consumer Marketing at Visa USA: Responsible for strategy and execution of Visa's consumer marketing programs across multiple channels on global / national level. Created marketing strategy to launch global Olympic campaign to strengthen Visa corporate brand, to enhance business and drive profit through financial partners and merchants, and to drive consumer awareness, acquisition, usage, loyalty & retention. Experience with NASCAR, NLF and other sponsorships. Spearheaded multiple task forces comprising of internal resources, marketing consultants, and advertising agencies. Planned and managed significant marketing budget. From 1994 to 2005 (11 years)

Masters, International Marketing @ Chartered Institute of MarketingBA Honors, Communication Studies @ Queen Margaret University College Irené Waldman is skilled in: Integrated Marketing, Strategy, Product Marketing, Analytics, Marketing Strategy, Digital Marketing, Product Management, SaaS, Strategic Partnerships, Customer Acquisition, Business Development, Cross-functional Team Leadership, Brand Development, CRM, Product Development