Image of Ingrid Sluis

Ingrid Sluis

Marketing Consultant (Ad Hoc)

Seasoned Interim Marketing professional with international experience.

Antwerp Area, Belgium

Section title

Ingrid Sluis's Email Addresses & Phone Numbers

Ingrid Sluis's Work Experience

Various local SMEs

Marketing Consultant (Ad Hoc)

February 2006 to Present

Minds&More

Associate

January 2012 to Present

Global Marketing Projects bvba

Owner

March 2012 to Present

Antwerp Area, Belgium

Ingrid Sluis's Education

KU Leuven (Antwerp) – formerly known as Lessius Hogeschool / Handelshogeschool

Master of Science (M.Sc.) Marketing Management

1985 to 1991

Oxford Leadership Academy

Train-the-trainer for SML

Oxford Leadership Academy

Self Managing Leadership Programme (SML)

About Ingrid Sluis's Current Company

Various local SMEs

On ad hoc basis, provide marketing consultancy to local businesses. Recent SMEs: - SME IT company selecting SEO provider to improve their position on google search - SME IT company, providing support with their RFP process selecting SEA provider and social media management tool. - Italian restaurant focussing on the developing their database to support segmented marketing...

About Ingrid Sluis

📖 Summary

There is only one boss … The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else! Sam Walton, Founder of Wal-Mart Growth and results driven marketeer combining strategic thinking with pragmatic implementation putting the customer at the heart! Seasoned marketeer with 20+ years experience in B2B/B2C, client/agency in a "services" environment. She worked as interim/freelance/project manager on 30+ assignements over the past 13 years in UK, Belgium, Lux, Germany & France giving her a very rounded knowledge. Some prestigious brands she worked on: channel marketing Barco, product development in loyalty environment BNP Paribas Fortis, branding The Open University, launched Maestro, fundraising Kom op tegen Kanker and a project for Bentley. Need help with your marketing challenge? Need a sounding board? Please contact me on [email protected] or on +32 474 38 41 08 - Ingrid is available for interim/project management and consultancy - any frequency/length of time suiting your needs! Ingrid is immediately available for a new challenge. A flavour of projects she worked on - amongst many others! - Development/management of corporate brand, marketing/loyalty strategies, marketing communication/product management - Delivering a consistent customer experience aligned to your brand across the customer touchpoints & lifecycle driving loyalty maximising your revenues - Innovative payment solutions for retailers driving loyalty/customer engagement Expertise: Strategy, planning & implementation of any aspect of the marketing mix covering customer lifecycle from get/keep/grow to winback, loyalty programmes, customer experience, CRM, digital, channel, product development, branding, employee engagement/change, operational efficiencies, etc. Industries: Financial services (payment schemes/cards/retail banking), ICT, telecom, eduction, leisure/ business travel, rail & industrial services.Marketing Consultant (Ad Hoc) @ On ad hoc basis, provide marketing consultancy to local businesses. Recent SMEs: - SME IT company selecting SEO provider to improve their position on google search - SME IT company, providing support with their RFP process selecting SEA provider and social media management tool. - Italian restaurant focussing on the developing their database to support segmented marketing activities. - Leisure business to help understand the profitability of their business, SWOT and marketing plan. Past SMEs:Private clinic, Tennis coach, Gardener, Hair and beauty salon, Florist, Fashion shop and Leisure business. The main purpose is to make the respective business owners aware of the power of their database which allows them to grow their business. From there, a yearly marketing plan is put together which aims to deliver a consistent customer experience and regular communications using all channels. From February 2006 to Present (9 years 10 months) Associate @ Minds&More helps companies to grow their business by building capabilities in marketing, sales and transformation. We use proven expertise, methodologies and flexible service solutions: consulting, program management, interim management & training. From January 2012 to Present (3 years 11 months) Owner @ Interim, project management and consultancy of any size of length of marketing/branding/internal communication project both in Belgium and international. From March 2012 to Present (3 years 9 months) Antwerp Area, BelgiumAssociate @ Specialists in Customer Engagement - Developing Extraordinary Relationships. Delivering Extraordinary Results. - Consultant working on client projects - Business development From May 2013 to Present (2 years 7 months) Owner @ Projects range from local to global across the whole marketing, branding and inernal communications spectrum. From June 1999 to Present (16 years 6 months) London, United KingdomEMEA Channel Marketeer for a Global Technology Company @ - Strategy and planning of marketing activities for channel with focus on lead generation. - Developed best practise for channel marketing activities across EMEA through a focus on a) integrated marketing activities increasing awareness b) increased focus on ROI enabling measurement and benchmarking of implemented marketing activities c) improving Barco branding and consistency d) development of ready-to-use marketing concepts focussed on certain industries based on Barco pilot cases - Issued RFP for marketing fulfilment webstore achieving a) significant cost reductions b) enabling more efficient use of resources c) improve channel marketing services for sales - Structured and delivered the European part of the channel programme 'Connect' - Improved collaboration between sales and marketing working towards one objective. - Improved working processes within channel. From December 2013 to September 2015 (1 year 10 months) Marketing Consultant @ - Worked with Board Member on a draft approach to raise awareness and to get involvement for 'Kom op tegen Kanker' amongst the B2B target group - Developed presentations to get understanding from level of buy-in from both Unizo and Voka as representatives of Belgian companies From July 2014 to December 2014 (6 months) Brussels Area, BelgiumAd Hoc Marketing Consultant (formerly Travel Counsellors) @ Improving the business travel product offer and increase sales: - Reviewed every aspect of the product, value proposition and customer journey - Development of strategy - Rebrand: mission, vision, values, brand development - Successful implementation across all marketing materials and SEO driven website - Go2market strategy and implementation for relaunch of business travel across the customer journey From July 2013 to December 2013 (6 months) Redhill, United KingdomMarketing and Business Development Consultant @ Identify ad hoc business opportunities for bepax payment solutions helping and providing consultancy to their clients in the following areas: - Operating your loyalty programme in a more cost efficient and innovative way - Ability to better proof the ROI of your loyalty programme - Generate additional revenue streams through offering payment solutions to your customers - Improve engagement and interaction between your brand and your customers through introducing various innovative payment solutions - Deliver solutions to retailers to Increase their revenue opportunities and customer engagement Implementation of agreed payment solutions with clients. bepax operates on a European and worldwide basis. From October 2011 to November 2013 (2 years 2 months) Brand and brand awareness consultant @ - Brand repositioning, values and development - Brand implementation across all touchpoints including redesign of website based on SEO - Brand awareness - Internal communications and events - Change management to enable alignment between brand values and customer experience - Setting up a PR office. From December 2011 to September 2013 (1 year 10 months) Reading, United KingdomMarketing consultant associate @ Review of loyalty programme for one of their customers. Strategy development for activation and engagement of customers. From March 2013 to August 2013 (6 months) Guildford, United KingdomBusiness development and Marketing consultant (Ad Hoc) @ Ad hoc marketing consultant for Affinion Group in the following areas: - Support new business development: Brainstorming new projects, Proposal development and attend prospect and client meetings where required as expert in loyalty, payment services, marketing or e-commerce - Part of project team who recently launched e-commerce loyalty platform for a bank - Product/Event development - Marketing: Marketing communications, Customer experience, Customer touchpoints, Customer activation, Customer retention - Project/programme Manager for the implementation of newly agreed projects/products being responsible for all workstreams identified to launch - between various Affinion offices and the customer - Identify solutions to improve operational processes - Introduce partners who complement and improve offer Affinion International From October 2007 to August 2013 (5 years 11 months) Brussels Area, BelgiumInterim Marketing Director @ - Marketing and Event planning - Quality Management - Customer service - Business Process Re-engineering - Product Development - Reviewed lead generation process - Analysis of existing database and plan for enrichment of data - Rebrand of website. B2B across 5 different segments and B2C. Written reference from MD - Robert Adams - available on request. From December 2011 to May 2013 (1 year 6 months) Reading, United KingdomInterim Senior Marketing Communications @ CRM, Database enrichment,Lead generation, Internal communications and Events. From January 2012 to August 2012 (8 months) Brussels Area, BelgiumMarketing Consultant @ Developed a sport sponsorship proposal including events on behalf of a marketing agency. From October 2011 to November 2011 (2 months) Antwerp Area, BelgiumMarketing Director @ - Developed and implemented marketing strategy using a multi-channel approach to get/keep/grow passengers, companies and organisations. - Developed customer database and on-going analysis and review. - Developed website and on-going monitoring. - Developed product and passengers/guest' experience. - Put programme of excursion trains together and managed the operations of the trains. The purpose was to attract individuals, groups and corporates to joining any of the train excursions in the UK. In addition, marketing to groups and corporates for train hire. From April 2007 to August 2011 (4 years 5 months) Derby, United KingdomMarketing Director @ - Brand values, development - Promoting the availability of passenger carriages to train companies in the UK to facilitate rolling stock in the event of maintenance of their own rolling stock, overcrowding, events, etc. - Customer experience development for charter business - Managed the Fleet Engineer supervising the maintenance of a fleet of 40 passenger train carriages. From April 2007 to August 2011 (4 years 5 months) Derby, United KingdomInterim Project Manager Brand Programme @ Project Director for a brand programme for one of their clients (Legal and General) in the financial services industry. From October 2007 to February 2008 (5 months) London, United KingdomProject Manager/Consultant @ Identified gaps in processes which formed barriers in working together and the future growth of the organisation. From February 2007 to September 2007 (8 months) Brussels Area, BelgiumInterim Project Manager @ Project management for the product definition and implementation of a segmented, lifestyle based product range for one of Affinion's clients (Fortis Bank) improving customer loyalty and up-sell and cross-sell opportunities. This involved 10 workstreams (including strategy, product definition, marketing, database migration and operational) and project teams based in 3 locations (Paris, Brussels & UK). Monthly review meetings at Fortis with their senior management and bi-weekly review meetings with day-to-day contacts at Fortis. . Easy and Service pack were succesfully launched early 2007. From February 2006 to March 2007 (1 year 2 months) Paris Area, FranceInterim Manager Business Development @ Business development proposals to increase revenue from “Nationals” for Yellow Pages. From June 2006 to September 2006 (4 months) Reading, United KingdomMarketing Consultant @ Chaos is a boutique design agency based at Guildford. Throughout a number of years, worked on various accounts for Chaos Design as their marketing consultant in a customer facing role: - Managed and implemented market research on various branding projects to understand brand perception amongst staff and customers - Managed research to understand the customer journey and possible gaps for one of their customers Customers included Christie + Co and Ovum. From April 2004 to June 2006 (2 years 3 months) Guildford, United KingdomInterim Internal Communications Manager @ Developed internal communications recommendations based on gap analysis of current situation and used tools for major change project. From January 2006 to March 2006 (3 months) LuxembourgInterim Senior Procurement Manager @ My project management skills secured me this role as an interim procurement manager at Cendant International. - Identified opportunities for cost savings - Delivered cost savings in the following categories: energy, IT accessories, Office supplies and Couriers From November 2004 to December 2005 (1 year 2 months) Slough, United KingdomInterim Head of Reputation and Branding @ The Open University provides distance learning courses and adult education in the UK and worldwide. The brief: - To modernise the brand and make it more attractive to stand out to increase awareness and attract more students. - Create more awareness of the Open University on a regional level. This project was considered as a major change programme for the organisation. - Developed new brand, positioning and internal brand communication programme for the Open University - Managed buy-in process from the Vice Chancellor and her Executive Team - Implemented brand positioning and development of programme including its transition - Developed and managed the staff engagement programme involving 12,000 staff at 14 locations - Developed and delivered staff engagement workshops for the graphics team From July 2003 to August 2004 (1 year 2 months) Milton Keynes, United KingdomInterim Marketing Project Manager @ Developed a marketing process and best practise to leverage the potential of specific marketing channels resulting in incremental revenue streams. From January 2004 to June 2004 (6 months) London, United KingdomInterim Marketing Project Manager @ Worked on various marketing projects: - Developed and implemented best practise approach for magazine production which is key to the marketing communications strategy - Acted as a marketing consultant for Cims' clients working with them marketing their packaged current account. This involved Fortis in Belgium, Haspa in Germany, LTSB and NatWest in the UK. From June 2002 to June 2003 (1 year 1 month) Slough, United KingdomInterim Project Manager Retention @ Developed best practise strategies for retention across the customer's lifecycle to be implemented on behalf of Cims' clients. - Identified attrition drivers and cancellation patterns for the Cims' products through data analysis and research - Developed customer contact strategy - Developed market research templates From August 2001 to April 2002 (9 months) Slough, United KingdomInterim Marketing Project Manager @ - Development of best practise Marketing Communications Strategy for Cims' customers.The strategy included acquisition and retention tools targetted at certain segments, their lifestyle and events. - Creation of templates and creative concepts - Developed best practise database - Developed profitability model From March 2001 to July 2001 (5 months) Slough, United KingdomInterim Re-Brand Project Manager @ Cendant International Membership Services now forms part of the Affinion Group. Affinion is a loyalty marketing business operating benefit programmes for mainly the financial services sectior in 18 countries of which UK is the second largest after the US followed by France and Belgiu. Typically, protection and lifestyle products are added to the customer's core product. At the time, it concerned the development and strategies for the packaged current accounts for different banks in the UK (Lloyds-TSB, Royal Bank of Scotland and NatWest), Belgium (Fortis Bank) and Germany (Haspa). The concept packaged the banking benefits together with non-banking/lifestyle benefits targetted to different segments. Purpose of the role was to create one brand across Europe as all different locations operated through their own brand as a result of an acquisition process. Managed the rebrand for Cendant International Membership Services across Europe to Cims. It involved 9 locations in Europe and 1,200 staff. - Development of brand and brand guidelines, strapline and positioning - Managed staff brand engagement programme before, during and after the re-brand - Managed transition from old to new brand - Developed new corporate brochure From September 2000 to February 2001 (6 months) Slough, United KingdomInterim Marketing Project Manager @ BCR is a boutique marketing consultancy based in Guildford. Developed an International Brand Communications Platform for their telecommunications customer (COLT) including positioning, internal and external creative concept testing and brand guidelines. The purpose was the delivery of a consistent corporate image and corporate communication across Europe. From May 2000 to August 2000 (4 months) Guildford, United KingdomInterim Senior Account Manager @ Developed and implemented the retail marketing strategy 2000 for one of their telecom customers (Telenet). From December 1999 to April 2000 (5 months) Brussels Area, BelgiumInterim Marketing Communications Manager @ Developed and implemented a marketing strategy and programme for certain segments. From July 1999 to November 1999 (5 months) Senior Consultant @ Credit Risk Management Consultancy for Banks and Finance Houses. Developed business model for an unsecured personal loan portfolio to forecast long term effects of marketing on operations, From June 1998 to April 1999 (11 months) London, United KingdomInterim Sales Manager @ Assessment of strengths and weaknesses of existing sales and marketing plans and identifying the reasons for shortfall in their current business. From February 1998 to June 1998 (5 months) Product Manager Pay Now @ Successfully launched Maestro - electronic debit card - across Europe from a marketing perspective. - Developed awareness and marketing plans for the issuing banks - Business case development attracting new merchants - Marketing support materials for merchants From July 1991 to December 1997 (6 years 6 months) Brussels Area, BelgiumMaster of Science (M.Sc.) Marketing Management @ KU Leuven (Antwerp) – formerly known as Lessius Hogeschool / Handelshogeschool From 1985 to 1991 Train-the-trainer for SML @ Oxford Leadership AcademySelf Managing Leadership Programme (SML) @ Oxford Leadership AcademySolution Focus TrainingPrimary school @ HHart'sGravenwezelASO, Economics @ St. Ludgardis Merksem Ingrid Sluis is skilled in: Marketing Strategy, Brand Development, Change Management, Corporate Branding, Product Development, Direct Marketing, Email Marketing, Marketing Communications, Digital Marketing, Interim Management, Customer Service, B2B, Integrated Marketing, Project Management, CRM


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Frequently Asked Questions about Ingrid Sluis

What company does Ingrid Sluis work for?

Ingrid Sluis works for Various local SMEs


What is Ingrid Sluis's role at Various local SMEs?

Ingrid Sluis is Marketing Consultant (Ad Hoc)


What is Ingrid Sluis's personal email address?

Ingrid Sluis's personal email address is i****[email protected]


What is Ingrid Sluis's business email address?

Ingrid Sluis's business email addresses are not available


What is Ingrid Sluis's Phone Number?

Ingrid Sluis's phone (**) *** *** 151


What industry does Ingrid Sluis work in?

Ingrid Sluis works in the Marketing and Advertising industry.


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In a nutshell

Ingrid Sluis's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 2 month(s)

Ingrid Sluis's Willingness to Change Jobs

Unlikely

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