Global Brand Campaign Manager at Philips
Amsterdam Area, Netherlands
What company does Ingrid Heil work for?
Ingrid Heil works for Philips
What is Ingrid Heil's role at Philips?
Ingrid Heil is Global Brand Campaign Manager
What industry does Ingrid Heil work in?
Ingrid Heil works in the Electrical/Electronic Manufacturing industry.
📖 Summary
Global Brand Campaign Manager @ From October 2013 to Present (2 years 3 months) Global Brand Campaign Manager Online @ Responsible for the global online brand campaign strategy and all activation elements that increase engagement between the defined TA and the Philips brand. Setting up, manage and optimise the brands owned, bought and earned online media including SEO and SEA. Key elements in the online brand campaign are the media partnerships with CNN, Wall Street Journal and the Economist. Also social media is an embedded key engagement component in bought (social advertisement), owned (groups on Linked In and outreach via eg. Twitter) and earned (blogger outreach) media platforms. From September 2009 to October 2013 (4 years 2 months) Marketing Communications Manager Shops @ Developing successful Marketing Communications strategies, plans & campaigns, which effectively contribute the business and marketing success of Philips' Lighting sector. From August 2007 to September 2009 (2 years 2 months) Bachelor's Degree, Mass Communication/Media Studies, BA @ Amsterdam University of Applied Sciences From 2004 to 2007 Bachelor's Degree, Health and Physical Education/Fitness @ Christelijke Hogeschool Windesheim From 1997 to 2001 Ingrid Heil is skilled in: Marketing Management, Marketing Communications, Product Marketing, Product Launch, Marketing Strategy, Advertising, Management, Strategic Communications, Social Media, Internal Communications, Business Development, Social Media Marketing, SEO, New Media, B2B
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
2 year(s), 10 month(s)
Unlikely
Likely
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Ingrid Heil's Social Media Links
www.philip... www.topran...