Ignacio Llaneza's Email & Phone Number

💼 Past Experience

passionate about trade and culture, Ignacio Llaneza has worked with brands for over ten years including for Moët Hennessy, Diageo, The HEINEKEN Company, The Coca-Cola Company, and The Clorox Company. He started his career in Italy where he worked in senior marketing positions for Anello Betteco, Unilever, and Pernod Ricard. After three years working in the brand division of Unilever, he joined Hennessy where he worked in brand marketing, marketing research, and sales photography for four years. He was promoted to divisional trade marketing manager in 2007 and then became divisional trade marketing manager, Latin America in March 2007. He held this position for three years before moving to Diageo where he worked in the company’s global channel and shopper marketing squads. He then worked at The Coca-Cola Company for two years as divisional trade marketing manager, global channel & shopper marketing, and customer & channel development manager. From 2004 to 2008, he was a sales planning and trade marketing manager, Argentina at The Clorox Company. At The Clorox Company, he was responsible for developing sales strategies for the company’s Latin American division. Before joining Hennessy, Llaneza wassenior brand manager for Johnson & Johnson. At Johnson & Johnson, he was responsible for managing brand activations for the company’smetics and sporting goods brands.

🎓 Education

Ignacio Llaneza currently holds a Master's degree in Strategic Marketing from Thunderbird School of Global Management and Post-Graduate Degree in Strategic Marketing from Universidad de San Andrés, Argentina. He also has a Bachelor's degree in Agricultural Economics and Food Marketing from Universidad de Belgrano. Ignacio Llaneza has been with Coca-Cola since he joined the company in 2000 as a Marketer in Argentina.

💡 Technical & Interpersonal Skills

In his previous roles, Ignacio Llaneza has expertise in brand marketing,trade & shoppers marketing,as well as commercial planning, brand activation, and customer & channel development. He has experience in San Jose, Costa Rica where he was a Customer & Channel Developmnet Manager, Latin Center Division from 2004 to March 2007. In his previous role as Brand & Trade Marketing Director at Moët Hennessy from 2017 to September 2020, he was responsible for the management of a brand trade-mark portfolio and activation directorate. He also served as a Commercial Planning & Brand Activation Director at Diageo from 2011 to 2013. Llaneza has also worked as a Trade & Shopper Marketing Manager, Multi-Cultural at The HEINEKEN Company from 2010 to 2011. He was also a Customer & Channel Developmnet Manager at The Coca Cola Company from 2004 to March 2007. In his most recent role as Assistant Brand Manager at Johnson & Johnson from 1994 to 1997, he was responsible for the development and implementation of marketing strategies for the company’s brands. He also supervised responsible clients within the region, managed regional sales teams, and operated marketing labs. He holds a degree in Business Administration from American University in Washington, D.C.