As a Business Operations and Sales Strategy & Marketing professional, I drive revenue via the following:
CORE FUNCTIONS:
• Friend of the Field
--> Enable Sales Team through training & operational support within the quote-to-cash lifecycle
• Voice of the Business
--> Develop go-to-market strategies
--> Set revenue targets
--> Consult on product lifecycles
--> Provide market feedback
• Trusted Advisor to the Customer
--> Ensure success via the analysis and cross-compare of end-user needs against product capabilities
CORE ACTIONS:
• Combine strategic vision, with pragmatic, finely-honed tactical implementation;
• Ensure success by fine-tuning via continuous feedback loops, and defend the efficacy of the engagement with unambiguous and well-articulated metrics;
• Remember that no matter how well you execute on the first two items, at the end of the day, relationships are the only thing that really matter.
CORE STREGNTHS:
• Recurrent Revenue Development & Subscription Economics for SaaS & OnPremise Technology companies and User Communities
• Marketing & Sales Strategy w/in the Media & Technology verticals
• Deal Management & Contract Negotiations
• Financial Analysis, Revenue Forecasting & Data Modeling
• Relationship & Account Management
Recurring Revenue Sales Operations Manager @ Responsible for $250M+ recurrent-revenue pipeline for Enterprise Renewals / Term / SaaS subscription businesses
• Manage a team of 15 Recurrent Revenue & Inside Sales Specialists
• Oversee a comprehensive, cross-functional ecosystem of stake-holders, collaborators and partners, including representatives from: Sales, Delivery, Deal Desk, Legal, Product Dev, Marketing, Revenue Assurance & Finance
• Spearheaded effort to convert $200M in sales from Perpetual to Term platform. Due to 3-year term lock-in, effectively tripled 2015 sales revenue From December 2014 to Present (1 year 1 month) Business Development Manager: Renewals & Recurrent Revenue @ Manage $125 M+ in recurrent revenue for multi-geo, Enterprise-level Maintenance & Support-Services Business.
Surpassed quarterly goals for 13 consecutive quarters
• Ended 2013 at ~140% of target
• Ended Q1’14 at 117% of target
Oversee efforts of 4 teams of renewal reps & front-line managers
• Developed comprehensive 10-module on-boarding and training program for new hires
• Deliver annual “refresher” courses for extended team
Revenue Evangelism & Data Modeling and Analysis
• Set Revenue targets based on available pipeline, historic customer behavior, environmental / market trends
• Forecast performance against goals and communicate rolling-outlook to senior management
• Developed “bottoms-up” Revenue Outlooking Dashboard to ensure direct line of sight into business performance; allowing unambiguous measurement against defined KPIs
Oversight of Customer Retention efforts & Business advocate for the Support Delivery Team
Contract review & Concession approval From December 2012 to December 2014 (2 years 1 month) Revenue Development & Channel Partner Manager @ Manage $50+ million Maintenance & Support-Services Business within the North & Latin America Reseller Channel. Track new-opportunity & renewal-subscription pipelines. Maintain an Excel/SAP dashboard to analyze data and provide senior management with on-going revenue forecasts and quarterly business reports. Manage and maintain strategic partner relationships. Evangelize Reseller Account Managers and Renewals Reps to ensure deals are managed and successfully closed.
Train Sales Teams (Direct & Indirect) toward deep understanding of complex product & service offerings matrix, objection handling, and sales strategies.
Develop strategic business development & field marketing initiatives (and manage their tactical implementation.)
Serve as cross-functional conduit between Sales and Support Delivery Organizations: Ensuring that Customer Satisfaction Scores remain above 85%; and that up-sale opportunities are communicated to and pursued by sales team. From December 2010 to December 2012 (2 years 1 month) Program / Account Manager @ Worked with Partners to craft compelling narratives based on customer behavior metrics. Used KPIs to defend both efficacy of retail engagements and performance of the LivePerson Chat-Channel software.
Assisted client-companies to correctly define, prioritize, and achieve retail-customer-engagement goals. Incld: Conversion marketing & Site Optimization..
Managed corporate website. Led SEO optimization efforts & defined SEM strategic initiatives.
Led internal Knowledge Management initiative (deployed info-wiki, SharePoint site and Jive community.) Developed trainings & socialized policies to ensure cross-company compliance.
Conducted analysis of LivePerson Brand Architecture. Evaluated “perceived quality” issues. Provided commentary on key BizStrat initiatives & suggested alternative brand models.
Served as clients’ Trusted Advisor. Train chat & call center agents on best practices to provide “winning service” and to create and take advantage of “up sell” opportunities. (Average incremental revenue lift ~15%).
SharePoint & Jive Architecture: Collaborated with Community Team to design and deployment of key components of company SharePoint & Jive Sites. Responsible for User Interface, Information Management, Business Process design and implementation. From February 2008 to November 2010 (2 years 10 months) Greater New York City AreaChannel Partner Manager @ From February 2008 to November 2009 (1 year 10 months) Greater New York City AreaBrand Strategist, Multimedia Designer, Project Manager @ Collaborated cross-functionally with Brand Managers and Sales Executives to develop, implement and communicate the CNN Digital brand narrative.
Authored and designed industry verticals & upfront presentations; created videos & web marketing materials; engaged in event planning and coordination; designed process flows for proprietary web apps & SharePoint site; performed as project manager and provided process development needs and organizational troubleshooting. From January 2006 to February 2008 (2 years 2 months) Greater New York City AreaMarketing Manager / Senior Web Producer @ >> Managed product marketing for consumer platform (Muze Navigator, Muze Store Plus).
>> Liaisoned btw developers & sales/marketing teams to provide timeline management, specification review, and technical writing.
>> Facilitated deployment of online products on consumer-client websites.
>> Utilized the full range of interactive, multi-media design/communications technologies to create Muze brand collateral: print, web, powerpoint, interactive & multimedia platforms. From 2003 to 2004 (1 year)
MBA, Strategy and Marketing for Media and Technology Companies @ New York University - Leonard N. Stern School of Business From 2007 to 2010 MFA, Digital Storytelling @ Florida State University From 2000 to 2002 Ian Granick is skilled in: Marketing Strategy, Analytics, Strategic Partnerships, Sales Operations, Digital Media, Product Marketing, Strategy, Digital Marketing, Digital Strategy, Project Management, Business Strategy, Online Advertising, E-commerce, Business Development, Training
Websites:
http://www.igranick.com,
http://theceozone.blogspot.com