Ian Dunstall's Email Addresses & Phone Numbers

An experienced marketer with a strong legacy of successful brand positioning and brand development in the leisure and hospitality industry. Many years working in senior roles in Mitchell's & Butler, supplemented by international experience of brand development in Russia. Now a Brand Development Consultant to leading brands in the hospitality industry. Current long term retained clients include...

An experienced marketer with a strong legacy of successful brand positioning and brand development in the leisure and hospitality industry. Many years working in senior roles in Mitchell's & Butler, supplemented by international experience of brand development in Russia. Now a Brand Development Consultant to leading brands in the hospitality industry. Current long term retained clients include Pizza Hut Restaurants (UK) and Morar Consulting. Work in partnership with Harrison Design on new brand concept development activity.Brand Strategy & Development Consultant @ Consultant providing expertise in brand positioning, new concept creation and existing brand revitalisation for a range of retained and ad hoc clients in the leisure industry. Retained by Pizza Hut Restaurants UK to lead their concept development (and the associated brand development, insight and NPD teams) and by Burger & Lobster to mentor the marketing department. Also work as an Associate for Harrison, Morar Consulting, and the University of Surrey School of Hospitality & Tourism Projects in the last 12 months have included: - Assessment of Chinese market opportunity for major international retailer - Research programme to review brand health and development opportunity for two well know casual dining brands - Brand development support for an overseas investor developing a new brand for the UK market - Major brand development project to support the brand turnaround of a leading UK high street casual dining brand - Sector assessments to identify new business opportunity for a company seeking growth platforms - Portfolio review for a major UK pub group to support development of brand strategy and consequent development plans - Facilitation of Executive team developing long term strategic plan for a leading casual dining brand - Development of brand proposition and ongoing marketing team support for an innovative premium brand start up Contact Ian on 07889 877520 for an informal chat about your brand development challenge. From March 2014 to Present (1 year 10 months) Oxford, United KingdomBrand Development Associate @ Supporting new and existing clients with brand positioning and development From July 2014 to Present (1 year 6 months) Brand Development Consultant @ Reporting to the Chief Executive and directing the overall development and evolution of the brand proposition. Responsible for brand development and NPD team. Pizza Hut Restaurants (UK) is undertaking a major brand re-generation project backed by Rutland Investment Managers Ltd From November 2014 to Present (1 year 2 months) Associate @ Supporting the development of client programmes and brand research activity in the Restaurant sector From November 2014 to Present (1 year 2 months) Visiting Lecturer @ Developing & delivering the Msc module in Strategic Marketing & Brand Management From August 2014 to December 2014 (5 months) Senior Vice President Marketing @ Brand development, R&D, sales and marketing responsibility for Rosinter Restaurants, the leading casual dining restaurant group in Russia. Restaurant portfolio includes sector leading Italian and Japanese brands (Il Patio and Planet Sushi), country franchise for TGIF and Costa Coffee, and significant transport hubs operation. Key responsibilities: 1. Recruit and develop a high performance marketing team 2. Lead the brand revitalisation programme to re-establish the two core brands to market leadership, via the set up of new prototype brand formats to establish the future roll out templates 3. Develop an effective marketing calendar for all brands to drive ongoing sales This was a fixed term contract to support the repositioning of the business. From September 2012 to March 2014 (1 year 7 months) Moscow, Russian FederationInsight & Innovation Director @ Short term change programme to support the marketing restructure. Role focused on strategy and set up to develop ongoing capability in key areas of Digital/ CRM strategy,, Guest Experience Management , and Insight and Innovation From March 2012 to September 2012 (7 months) Director of Marketing @ Led the marketing for the City and Country channel within MAB (610 businesses with c£650m annual turnover) Led a marketing team of 17 (7 direct reports) Accountable for the marketing role for all channel brands - Vintage Inns, Premium Country Dining Group, Village Pub & Kitchen, All Bar One, Browns, Castle, Nicholson’s From 2008 to March 2012 (4 years) Director of Concept Development @ Led the creation of 2 new brand concepts - Miller & Carter and Village Pub & Kitchen Key marketing and development liaision for partnership venture development of Premium Country Dining Group Led the food development function for all restaurant brands From 2003 to 2007 (4 years) Operations Development Manager @ Full P&L and management responsibility for a pub district Accountable for the offer development of Ember Inns From 2002 to 2003 (1 year) Director of Marketing - Restaurant Group @ Led marketing function for all food led brands, including Harvester, Toby Carvery and Vintage Inns From 1999 to 2001 (2 years) Senior Marketing Manager @ Full renewal of the Toby Carvery brand Initial strategic review of market and brand. Achieved board approval for full concept development. Consequently spent 2 years on concept development, pilot and trial of new carvery offer Then managed marketing programme for conversion of 30 first openings to new Toby Carvery format Brand is now market leader in carvery market From 1996 to 1999 (3 years) Marketing Director @ Transformed marketing capability for chain of 210 franchise led businesses. Agressive sales promotion programme to drive double digit sales growth, developed new brand identity and enhanced offer/ proposition, and built strong positive relationship with franchise network From 1994 to 1996 (2 years) Marketing Manager @ Developed retail and food offer of Granada (Moto) service areas, project managing the first introduction of 3rd party brand offers (initially Burger King) to service areas, as well as developing own brand offers. From 1989 to 1994 (5 years) Product Manager @ Managed largest product group within Thomson Holidays portfolio - Summer Sun Spain - with an annual capacity of 1.8 million passengers per annum. From 1986 to 1989 (3 years) Graduate Trainee @ Placements included experience in pricing department, contracts negotiation and Managing Directors office. From 1985 to 1986 (1 year) Business Studies @ University of Wales, Cardiff From 1981 to 1985 Cranbrook Grammar Ian Dunstall is skilled in: Hospitality, Restaurants, Food & Beverage, Retail, Leisure Industry, Analytical Skills, Marketing Strategy, Consumer Behaviour, Digital Marketing, Business Strategy, Introducing New Products, Brand Management, Brand communications, Consumer Insight, P&L Responsibility