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Ian Davidson

Director of Media Sales and Business Development

Vice President, Business Development at ZipRecruiter

Greater Los Angeles Area

Section title

Ian Davidson's Work Experience


Director of Media Sales and Business Development

August 2011 to December 2013

Pasadena, CA


Sr. Manager, Media Sales and Business Development

February 2010 to August 2011


Vice President, Business Development

Santa Monica, CA

Ian Davidson's Education

Chadwick School

University of Southern California

B.S. Business Administration, Marketing, History, Foreign Policy

2001 to 2005

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About Ian Davidson's Current Company


Responsible for all West Coast "Demand" revenue from Networks and Demand Side Platforms. Clients include Amazon, DoubleClick Bid Manager (Google), Turn, Quantcast, Specific Media, Rocketfuel, and theTradeDesk. Manage a business development team of three individuals who run strategic partnerships, drive mobile revenue, and build the programmatic premium channels of OpenX Market, a digital ad exchange. Deep technical...

Frequently Asked Questions about Ian Davidson

What company does Ian Davidson work for?

Ian Davidson works for OpenX

What is Ian Davidson's role at OpenX?

Ian Davidson is Director of Media Sales and Business Development

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What industry does Ian Davidson work in?

Ian Davidson works in the Marketing and Advertising industry.

Who are Ian Davidson's colleagues?

Ian Davidson's colleagues are Tayler Jones, Sallie Oto, Nancy Nguyen, Thomas Ruggeri, Suzanne Harrison, Clive Holloway, Ryan Sakamoto, Anthony Rubio, Jeremy Leader, and Oded Sagir

About Ian Davidson

📖 Summary

Director of Media Sales and Business Development @ OpenX Responsible for all West Coast "Demand" revenue from Networks and Demand Side Platforms. Clients include Amazon, DoubleClick Bid Manager (Google), Turn, Quantcast, Specific Media, Rocketfuel, and theTradeDesk. Manage a business development team of three individuals who run strategic partnerships, drive mobile revenue, and build the programmatic premium channels of OpenX Market, a digital ad exchange. Deep technical and product knowledge in both advertising exchange technology and real time bidding across display, video, and mobile inventory. From August 2011 to December 2013 (2 years 5 months) Pasadena, CASr. Manager, Media Sales and Business Development @ OpenX Managed OpenX's demand relationships with premium ad networks, demand side platforms, performance buyers, direct brands, and advertising agencies. Booked and ran over $5,000,000 in media during first 12 months on the job. Expertise in real time bidding, campaign optimization, media planning, and developing high revenue relationships. Assembled a media sales team to go after new business, grow current accounts, and build new product lines. From February 2010 to August 2011 (1 year 7 months) Vice President, Business Development @ ZipRecruiter Drive ZipRecruiter's job seeker acquisition strategy to attract skilled job seekers to ZipRecruiter's employment marketplace. Develop new sales channels to expand the company's reach including partnerships with leading media companies, online learning platforms, product training platforms, social networks and digital publishers. Lead the development of new product lines to support incremental partnership channels, working closely with the product and marketing team to further the company's goal of doubling the number of people we get hired. Santa Monica, CAVice President, Programmatic Demand @ OpenX Drive the revenue, strategy, and operations of the demand side of an online digital marketplace. Responsibilities include negotiating contracts and partnership agreement with leading DSPs, guiding product strategy, setting marketing and events strategy, and the recruitment and development of a team of sales, business development, and account management individuals and team leaders. Consistently exceeded nine figure global revenue targets.• Business unit leader for the buy side of OpenX, driving strategy, execution, and long-term growth across a client base of over 150 accounts, driving over $500M in revenue annually and over 80% of company revenue.• Lead the global business development team of twelve individuals to sell, negotiate, onboard, and grow strategic partnerships across OpenX's suite of products, including its exchange, mobile mediation technology, video, OTT, and programmatic guaranteed products, by collaborating closely with internal stakeholders (finance, legal, product, engineering, marketing). • Exceeded annual sales goals every year from 2010 to 2017, including 176% new business achievement in 2016, and 110% new business achievement in 2017. • Synthesize market forces, competitive dynamics and client feedback to get cross-company buy in and develop product strategy for brands, agencies, and demand side platforms across the spectrum of programmatic enabled screens, formats, buying models, and geographies. • Designed multiple products in partnership with product and engineering teams and drove go to market strategy and execution to bring new product functionality to clients. Product launches included launching new mobile app and video marketplaces through integrations with partners Google, Verizon, and Adobe, traffic shaping controls with Amazon and Centro, and first price auctions with The Trade Desk and other top leading DSPs.• Manage European demand operations including account management, sales, and business development. From December 2015 to November 2018 (3 years) Greater Los Angeles AreaSenior Director, Platform Demand @ OpenX Lead the Platform Demand team responsible for managing all demand relationships across OpenX products. The team consists of business development executives, account managers, and an analyst and works with over 160 demand side platforms, advertising networks, and programmatic buyers. Responsible for a nine figure annual revenue target, cross screen publisher monetization, self serve SSP and exchange buyers, buy-side marketing, and programmatic buying product innovation. From January 2014 to December 2015 (2 years) Los Angeles, CABusiness Development Manager @ OpenX • Negotiated software and consulting contracts with internet publishers, enabling them to optimize ad revenues across multiple monetization partnerships.• Closed several major ad serving partnerships with publishers and advertising companies such as SAP,, and DataXu resulting in a 390% increase in software as a service technology revenue.• Identified potential partners for market platform and led entire business development process, including specification and development of custom ad serving solutions that generated the initial revenue for a start-up enterprise platform business. From 2008 to January 2010 (2 years) Manager, Client Development @ Spot Runner • Developed $500K of new business by positioning and selling Spot Runner’s suite of national marketing services, which included creative planning and production, media planning and buying, and data analysis (campaign tracking, reporting and optimization). • Developed client strategy and execution on branding, direct response, viral, and lead generation campaigns across diverse media spectrum.• Consistently ranked as top client development manager, exceeding quarterly sales quotas. From 2007 to 2008 (1 year) Media Buyer @ Spot Runner • Developed and managed media partner relationships with companies including Time Warner, NBC, Comcast, and ABC.• Established key processes and procedures for web-based media and creative platform, determined key integration priorities between Spot Runner web based client front end and existing traditional media infrastructure.• Designed the architecture required to execute client contracts and track media performance.• Negotiated for lower rates and added value on behalf of diverse customer base. From March 2006 to November 2006 (9 months) Media Planning Specialist @ Spot Runner • Led media strategy for account portfolio representing over $2M in annual sales. • Developed planning infrastructure, tools, and operational policies for media team.• Built predictive pricing model to account for political and seasonal fluctuations.• Served as business-to-consumer expert for approach to branding, target market research, direct response, and post-campaign analysis. From 2006 to 2007 (1 year)

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In a nutshell

Ian Davidson's Personality Type

Extraversion (E), Intuition (N), Thinking (T), Judging (J)

Average Tenure

1 year(s), 8 month(s)

Ian Davidson's Willingness to Change Jobs



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