* Accomplished Marketing Executive offering a demonstrated record of success and achievement in e-Commerce, demand generation, revenue growth, and social media strategy for Fortune 500 enterprise corporations such as Barnes & Noble, Amazon and L’Oreal * Skilled in the creation and leadership of high performing teams of professionals dedicated to the overall success of the company * Offers strong technical and project management expertise coupled with in-depth command of multi-channel marketing and brand building; a demonstrated record of productivity enhancements and retail sales generation with P&L responsibility Principal Areas of Expertise: * Retail Revenue Generation * Strategic Partnership Marketing * CRM/Data Analysis * Team Leadership * User Experience * Budgeting and Forecasting * SEO/PPC/CSE Strategies * Digital Marketing * Technical Architecture Leadership Achievements: * Created marketing, creative and brand strategy for Zappos.com: Captured a 35% increase in annual revenues. (Sold to Amazon.com in 2009 for ~$1 B US) * Led Amazon.com’s entry into the high-end apparel and luxury goods market: Adapted the services platform and marketing approach to meet the needs of potential clients * Transformed 5 L'Oreal luxury product line websites into profit centers: Reduced expenses 50% by reducing development and fulfillment costs Email me at hollypreuss@gmail.com or call me at 917-447-8993

COO @ From 2015 to Present (less than a year) CHIEF MARKETING OFFICER @ • Leads all vision, strategy, and execution for all facets of marketing in support of this organization established to reduce the cost of prescriptions for people nationwide through their partnership with the United Way • Recruited and retained based on the ability to manage effectively across department lines • Championed the overhaul and relaunch of the organization’s marketing function, complete with re branding, new messaging, and new public relations, website, and marketing content; leveraged the power and reach of social media to increase awareness of the organization and its mission among new target demographics • Directed all data analysis and statistical reporting for customer acquisition and retention • Captured a 500% gain in website traffic, coupled with a 200% increase in the use of the organization’s prescription cards from online recruitment From 2012 to Present (3 years) VICE PRESIDENT OF E-COMMERCE (INTERIM) @ • Effectively managed a trio of e-Commerce sites, with authority over all aspects of creative development, marketing, merchandising, and operations for Calyx Flowers, PajamaGram and Vermont Teddy Bear websites, including the collection, review, and reporting of data and statistical analysis • Directed the launch of all new websites; successfully transitioned back-end technologies to Windows from Yahoo • Leveraged superior industry experience and subject matter expertise to reverse a decline in traffic, revenue, and EBITDA for the Calyx Flowers and Vermont Teddy Bear websites • Expanded the PajamaGram site to drive a $10MM gain in revenue in 2010 From 2010 to 2011 (1 year) Burlington, Vermont AreaSENIOR DIRECTOR OF MARKETING (INTERIM) @ • Serve in an interim role leading marketing initiatives to support the launch of a website localized for audiences in the United States, Korea, Japan, and China; assumed authority over product development, website development, eCommerce and partner programs for a $780MM business unit • Maintained authority over a team of 5 direct reports, providing guidance on social media, AJAX, and usability principles • Captured a 10% in revenue per ticket through the development and launch of the new Coach Plus ticketing product • Effectively managed all online business development and loyalty programs, capturing a 20% YOY improvement in the top line without an increase in cost per sale From 2009 to 2010 (1 year) Hawaiian IslandsVICE PRESIDENT OF E-COMMERCE (INTERIM) @ • Recruited with a mandate to drive increased market share in a challenging, highly competitive, and saturated market, successfully improving online revenue from $4MM to $20MM • Built a team of 4 professionals from the ground up to lead e-Commerce and online marketing, positioning the company to qualify for venture capital funding, which ultimately was not needed based on organic growth in revenue • Led the integration of traditional marketing plans and PR strategies with e-Commerce initiatives, propelling accelerated online revenue generation and sales conversions • Leveraged affiliate programs, paid search, SEO, email and guerilla marketing to achieve acquisition objectives From 2007 to 2008 (1 year) Greater New York City AreaDIRECTOR, HEAD OF MARKETING & BRANDING @ • Revolutionized the role of the Marketing function within this leading footwear company, leading all strategy and operations to position the company as an attractive acquisition target, leading to a sale to Amazon • Transitioned the group’s focus from a design approach to a user experience approach; this yielded a 300% increase in conversion of visitors to buyers when the new site was launched • Served as the architect of a social media strategy to build engagement across the Internet • Secured revenue gains to reach $1B in gross merchandise sales in 2007, a full 35% increase over prior year performance • Created the printed collateral Lookbook, launching a co-op program to run magazine ads, commercials, and airport bin ads From 2006 to 2007 (1 year) Las Vegas, Nevada AreaDIRECTOR, HEAD OF ONLINE MARKETING @ • Directed the performance and management of all strategic partnerships for the online portal of this key bookseller, with authority over alliances with search engines, price comparison sites, affiliate network, media buys, and shopping portals • Recruited 24 new partnerships within 3 months in this role with notable companies that included Google, Yahoo, Microsoft, and Discover Card, safeguarding the brand’s strength in the online market while producing new revenue channels; served as a major beta partner for Google’s local search feature, music search, and the book.google.com product • Led all contract negotiations, opportunity assessments, and development of new online partnerships From 2005 to 2006 (1 year) Greater New York City AreaDIRECTOR, MARKET DEVELOPMENT AND MERCHANT SERVICES (AMAZON SERVICES) @ • Met the challenge of marketing Amazon’s services platform to high-end luxury goods and apparel retailers seeking solutions in e-Commerce, fulfillment and customer service, designing and deploying client-driven processes and systems • Served as a trusted advisor and subject matter expert to clients, developing integrated marketing plans and providing consulting services on sales processes; leveraged experience in style and beauty to facilitate the acquisition of large fashion companies as clients • Facilitated the formation of an agency model within the organization to serve retailers • Coordinated and delivered presentations to prospective clients that included Chico’s, Saks Fifth Avenue, Ann Taylor, Kate Spade and Nicole Miller, showcasing the benefits of Amazon’s services From 2004 to 2005 (1 year) Greater Seattle AreaDIRECTOR OF INTERNET MARKETING AND DEVELOPMENT @ • Recruited to consolidate Internet and e-Commerce functions for 12 international brands spanning hair-care, high-end beauty products and consumer products, with responsibility for online branding creative, search engine optimization, Internet advertising and affiliate marketing programs • Led a team of 17 programmers, creative directors and editors, while working with counterparts in four countries • Implemented a cohesive brand strategy to replace a disorganized and ineffectual Internet marketing scheme; transformed five sites into profit centers while slashing expenses by 50% through reductions in overhead and outsourcing • Delivered a 200% increase in site traffic annually coupled with a 150% conversion rate, with zero staff turnover From 2001 to 2004 (3 years) Greater New York City AreaSENIOR TECHNICAL AND PROJECT LEAD @ • Directed the efforts of a team of 22 employees engaged in interactive marketing and web development for this renowned advertising firm; additionally, managed client relationships, drafted technical and functional specifications, and led site development • Achieved a 100% gain in efficiency in the development process through a series of improvements that automated tasks and eliminated unnecessary steps from the workflow • Introduced consistent programming standards to improve productivity and quality, including code reviews, source control, and standardized naming conventions • Documented all project phases, assigning technical writing duties to engineers From 1999 to 2001 (2 years) Greater New York City Area

Temple UniversityUniversity of Pennsylvania Holly P. is skilled in: Affiliate Marketing, Marketing Operations, Public Relations, Fashion, SEM, Online Advertising, Social Networking, Strategy, Team Building, E-commerce, Lead Generation, Direct Marketing, Marketing, Creative Direction, Social Media