Hillary Lupo Carpio's Email Addresses & Phone Numbers

Senior Manager, Global Digital Marketing @ Fortinet Leading a team of 4 rockstars to collaboratively push the boundaries modern marketing in:- Growth Marketing- Paid Media- Email Marketing (Demand Gen + Events)- Direct Mail- Account Based Marketing From September 2019 to December 2019 (4 months) Senior Manager, Campaigns and Growth Marketing @ Fortinet - Manage Marketing Campaigns and...

Senior Manager, Global Digital Marketing @ Fortinet Leading a team of 4 rockstars to collaboratively push the boundaries modern marketing in:- Growth Marketing- Paid Media- Email Marketing (Demand Gen + Events)- Direct Mail- Account Based Marketing From September 2019 to December 2019 (4 months) Senior Manager, Campaigns and Growth Marketing @ Fortinet - Manage Marketing Campaigns and Growth Marketing team- Strategic programs- Account Based Marketing- Digital experience - Marketing tools and technologies including content experience, intent and predictive analytics, digital tactics, meeting drivers, etc.- Global campaign support for global teams From January 2019 to September 2019 (9 months) SunnyvaleMarketing Manager - Global Campaigns and Technologies @ Fortinet -Marketing technology strategy, workflow implementation, and tracking/measurement for buyer intent data, predictive analytics, chat, behavior triggered conversions, content marketing, and account-based marketing (ABM). -The CISO Collective development and operations manager - One stop for everything related to being a successful CISO. Check out the website at TheCISOCollective.com and download the mobile app in the Apple Store or Google Play. -Content experience hub with AI for global demand generation, segment/vertical newsletters, and reactive marketing programs with increased personalization and conversion rates.-Global campaign management: Paid media programs (SEM, display, etc.), creative management, asset development and demand generation for Gartner Magic Quadrants, threat reports, peer reviews program, GDPR, and Fortinet's annual customer conference.-Rapid response digital marketing for threat outbreaks From March 2017 to January 2019 (1 year 11 months) Sunnyvale, CaliforniaIntegrated Marketing Manager, Cloud @ NetApp - Led geo execution of programs and campaigns aligned with cloud buyers' journey and persona- Built global cloud campaign collaboratively with cross-functional teams- Influenced alignment between field and corporate marketing teams From December 2016 to March 2017 (4 months) Sunnyvale, CAAmericas Marketing Communications Manager @ NetApp As the geo lead for the US, Canada and Latin America, I am responsible for the field marketing teams, channel marketing teams, and company partners' alignment with corporate priorities, programs and launches. I work directly with the go-to-market, branding, demand generation, marketing automation and global teams to generate messaging, assets, and strategy planning to drive business results in the partner organization.Key Responsibilities- SharePoint user experience design, graphic design, site development and management - Gamification training program creative development and execution- Internal comms strategy and multimedia production - Corporate alignment with field and channel marketing orgs- Newsletter creation, management and optimization- Creative project management - Executive comms and win reporting From November 2015 to December 2016 (1 year 2 months) Sunnyvale, CaMarketing Communications Manager, US Public Sector @ NetApp In this role, I created content, strategies and tactics for NetApp's US Public Sector portfolio of brand elements including the Gov Gurus blog, social media, brand-sponsored microsite, public relations, and internal communications.Key Responsibilities-Sponsored content and SME bylines for industry publications-Online channel strategy, campaigns and content including Facebook, Twitter, GovDataDownload microsite, GovGurus Blog and corporate channel amplification-Internal comms including enablement kits, monthly reports, presentations, and SharePoint creation-Content marketing deliverables such as video production, infographics, and social and internal assets From June 2015 to November 2015 (6 months) Sunnyvale, CaGraduate Teaching Assistant @ San Jose State University - Assist Pulitzer Prize Winner, Kim Komenich - Advise and evaluate student projects in multimedia layout, design, and coding- Organize and maintain evaluation records and standards From August 2014 to June 2015 (11 months) San Jose, CaBranding and Social Media Intern @ HonorPoint USA -Developed online rebranding strategy to transition from military to civilian target audience-Produced digital artwork and content for social media -Worked with graphic designer and CEO's to analyze target audience and brand tactics From April 2014 to July 2014 (4 months) Chula Vista, CaMarketing and Communications Intern @ The Century Club of San Diego - Farmer's Insurance Open Golf Tournament - Developed social media strategy, content, & reports for Facebook reach of 143,000.- Facilitated social following increase of 13% on Facebook, 24% on Twitter, & 206% on Instagram.- Designed letterhead and advertising materials for tournament rebranding.- Generated & published content for 30+ sponsors including Coca-Cola, STAR/PAL, and more. - Created marketing materials including presentations, press releases & program content.- Assisted in customer service & crowd management during tournament week. From September 2013 to February 2014 (6 months) San Diego, CaAdvertising/ Brand Development Intern @ Fitzee Foods - Executed direct marketing to introduce customers to the new product - Managed event marketing preparation and presentation- Initiated sales funnel with customers, colleagues, and promotional partner executives From January 2013 to February 2013 (2 months) Greater San Diego AreaDirector of Account Based Marketing @ Snowflake I lead team of 7 ABM managers and 1 data scientist at Snowflake where we have scaled the 1:1 experience to 2K+ accounts. We are directly aligned to our sales team to cohesively drive impact in our top accounts throughout the entire funnel. We lead in innovation across the industry in our account based programs spanning:- Account-based paid advertising- Dynamic content experience and personalization- 1:1 Direct Mail- Account Scoring and Intelligence- Engagement Scoring- Cross functional ABM with SDR Org, Sales, and Field Marketing- Joint partner ABM program- Intent driven programmatic campaigns San Mateo, CaliforniaBrand Ambassador Intern @ SOLO Eyewear - Advanced 50 sales leads in Miami to promote national growth - Recruited and planned Acts of Kindness marketing event- Generated content marketing assets in the form of blog, Facebook, and Instagram posts - Managed partnerships with the Greek communities From February 2013 to May 2013 (4 months) Greater San Diego Area