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Hila 曲卉

Product Manager for Growth @

VP Growth at Acorns| Book Author| Startup Advisor

Greater Los Angeles Area

Ranked #1,293 out of 25,860 for Product Manager for Growth in United States

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Hila 曲卉's Email Addresses & Phone Numbers

Hila 曲卉's Work Experience

Product Manager for Growth

September 2015 to Present


Planning & Analytics, Senior Staff

April 2012 to September 2015

Marketing Analytics Manager

August 2011 to May 2012

Greater Los Angeles Area

Hila 曲卉's Education

University of California, Irvine

Predictive Analytics Certification

2012 to 2014

University of California, Irvine - The Paul Merage School of Business

Master of Business Administration (M.B.A.) Marketing Strategy

2009 to 2011

Chinese Academy of Sciences

Master Biochemistry

2005 to 2008

Hila 曲卉's Professional Skills Radar Chart

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Hila 曲卉's Estimated Salary Range

About Hila 曲卉's Current Company

I work as PM for growth at , the premier online community founded by Sean Ellis for growth professionals to collaborate and get inspirations for growth. Working closely with CEO/VP Product, I manage the entire growth process from investigating tools, implementing tracking to capture data, build growth models and identify focus areas, launch and analyze tests...

Frequently Asked Questions about Hila 曲卉

What company does Hila 曲卉 work for?

Hila 曲卉 works for

What is Hila 曲卉's role at

Hila 曲卉 is Product Manager for Growth

What is Hila 曲卉's personal email address?

Hila 曲卉's personal email address is h****[email protected]

What is Hila 曲卉's business email address?

Hila 曲卉's business email addresses are not available

What is Hila 曲卉's Phone Number?

Hila 曲卉's phone (**) *** *** 425

What industry does Hila 曲卉 work in?

Hila 曲卉 works in the Internet industry.

Who are Hila 曲卉's colleagues?

Hila 曲卉's colleagues are Paul Barnes, Theodore Owens, Jenna Quindica, Chris Fralic, Brian Devaney, Serena Bian, Bo Ren, Bill Trenchard, Jack Leidlein, and Cynthia Yeung

About Hila 曲卉

📖 Summary

Everyday I live in the world of Marketing, Analytics and Growth, some nights too. Currently I work as Product Manager for Growth at, lead a growth team consisting of marketers, engineers and designers to drive growth through a high tempo testing process. I am a bi-lingual MBA (Chinese/English) with over 5 year experience in Growth/Marketing/Analytics functions in Internet/Tech industry, and before all that, I also earned my master in science with paper published in the area of cancer study. My top 3 strengths: 1)Super good with data, but also full of ideas and creativity; 2) A track record of driving results with cross-functional team. 3) I am a self-starter and have a natural curiosity, I enjoy learning new things and learn really fast. I have been taking courses in the area of Predictive Analytics from UCIrvine in the past 2 years. Recently, I also received my Web Analytics and Online Marketing Certification from Market Motive. Specialties: Analytics: Basic SQL, Tableau, SPSS,, Advanced Excel Data Modelling: Statistics, Marketing chnannel ROI analysis, Life Time Value, Web analytics Online Marketing &Testing: A/B & MVT Testing, Social Media, Omniture/Adode, Google AnalyticsProduct Manager for Growth @ I work as PM for growth at , the premier online community founded by Sean Ellis for growth professionals to collaborate and get inspirations for growth. Working closely with CEO/VP Product, I manage the entire growth process from investigating tools, implementing tracking to capture data, build growth models and identify focus areas, launch and analyze tests to explore/optimize, develop different digital channels, and act as a project manager for a high tempo testing process involving marketing, design and engineer to drive growth. From September 2015 to Present (4 months) Planning & Analytics, Senior Staff @ *Proactively identified business needs and built customized analysis to answer critical strategic and operational questions. Innovatively developed Sales/Marketing and Competitor dashboards, created weekly, monthly and quarterly reports covering sales KPI for 21 product lines reviewed directly by EVP, CFO and CEO *Acted as project manager on large-scale planning & analysis projects involving external consultant and internal sales, marketing, finance and operation teams. Conducted extensive modeling on large database to generate funnel insights, assess conversion, and build dynamic forecasting models used in strategic planning *Spearheaded multiple department-wide programs & initiatives: i.e. took lead on productivity Improvement project, surveyed 400+ people to identify key issues and engaged with Director/VP level stakeholders across company to form action plans and drive changes *Responsible for all analytics/market research vendor qualification, evaluation and relationship management From April 2012 to September 2015 (3 years 6 months) Marketing Analytics Manager @ *Responsible for website testing and analytics using Omniture Suites: led a multi-functional team consisting of Creative, Web Development, Product and BI, successfully launched new landing page design increasing conversion rate by 20% *Improved and utilized complicated life time value (LTV) model to calculate, track and predict customer profitability based on customer metrics *Created models to track campaign ROI for all digital and off-line marketing channels: TV, Radio, Email, and Direct Mail etc; modeled attribution, and identified actionable plans to improve campaign performance *Performed various analysis to model customer behavior, compare acquisition sources, and optimize product design: i.e. identified $600 K revenue opportunities just involving simple product changes through research *Acted as Point of Contact on all analytic projects: define requirement with business stakeholders, coordinate resources and communicate with BI developers, set priorities and deliver final reports From August 2011 to May 2012 (10 months) Greater Los Angeles AreaStrategic Planning Intern @ Performed international market analysis and M&A due-dilligence investigation to support business development activities in a $600M clinical diagnostic market From 2010 to 2010 (less than a year) Product research intern @ * Analyzed market landscape of over 30 major competitors and delivered strategic recommendations for OLAY , a worldwide leading skin care brand, to aggressively expand into a $640M cosmetic segment *Launched market research studies including focus group, survey and interview to provide insights on consumer preferences, developing innovative product concepts 100% adopted by R&D in new product design From 2007 to 2008 (1 year) Business Analyst @ *Established ESP Equity China branch (a US-headquartered Private Equity firm): negotiated contracts with partners, prepared technical and financial proposals, and worked with oversea team to address business inquiries *Developed relationships with municipal government, universities and business community and created an From 2006 to 2007 (1 year) Predictive Analytics Certification @ University of California, Irvine From 2012 to 2014 Master of Business Administration (M.B.A.), Marketing, Strategy @ University of California, Irvine - The Paul Merage School of Business From 2009 to 2011 Master, Biochemistry @ Chinese Academy of Sciences From 2005 to 2008 Dual Bachelors, Biology, Economics @ Peking University From 2001 to 2005 Digital Marketing Certification @ Market Motive Hila 曲卉 is skilled in: Market Research, Strategy, Analytics, Web Analytics, Digital Marketing, Omniture, Predictive Analytics, Tableau, SQL, CRM, Excel, Cross-functional Team Leadership, Web Testing, Website Testing, Data Mining

Hila 曲卉’s Personal Email Address, Business Email, and Phone Number

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In a nutshell

Hila 曲卉's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 3 month(s)

Hila 曲卉's Willingness to Change Jobs



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There's 91% chance that Hila 曲卉 is seeking for new opportunities

Hila 曲卉's Achievements

Broadcom Employee Spot Award 2012

Issued by - · July 2012

Beta Gamma Sigma

Issued by - · September 2011

Dean's Scholar (Top 12% Graduates at Merage MBA)

Issued by - · August 2011

Broadcom Employee Spot Award 2014

Issued by - · July 2014

Dean's award for study excellence

Issued by - · 2004

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