I am a journalist, entrepreneur, angel investor and marketing genius with seven years'​ experience in the technology industry. I'm a full stack marketing and growth hacker who manifests strong campaigns from idea to execution producing results that have reached over 100 million people. I have proven ability to set up acquisition funnels via different online channels creating huge impact on a shoestring budget. My most recent venture Vibease has achieved $1.5million in sales, selling solely digitally, which was due to my ability to come up with creative and authentic marketing campaigns reaching communities on various social channels. I use a combination of authentic, persuasive and clever social media tactics to close sales. I'm a fearless leader who can talk to anyone, pitch an idea in front of anyone, whose ideas are truly creative and unique. I'm an excellent communicator and know what drives & motivates people. I love building teams. I have spent the past five years in Silicon valley building world changing products and world class teams. I am creative in my approach and my strengths lie in getting people to talk about products (PR), getting people excited about products (marketing) and getting people to buy things (sales). Anyone who knows me will tell you I have a strong work ethic and am not afraid to roll up my sleeves and get my hands dirty. I always work entrepreneurially in my roles, coming up with creative ways to market to new channels and taking calculated risks around PR and marketing campaigns that hit to the core of people's emotions invoking them to make a call to action. I love to learn and am constantly keeping up with the biggest trends in the industry, the latest tools as well as speaking on them at conferences worldwide. SPEAKING I am a confident public speaker, I host the world's largest technology conference The Next Web in Amsterdam, annually. http://en.wikipedia.org/wiki/Hermione_Way hermioneway@gmail.com

CEO & Founder @ I am currently the founder of WayMedia, a media, marketing and PR company that uses my seven years'​ experience crafting exciting stories for a social age for clients such as The BBC, Facebook, The UK Parliament. Our company specialises in helping products fast track from idea to market and create original content around your product or service. In a world of content overkill, we help your story stand out from the crowd, producing data driven results, increasing customer signups and sales. WayMedia also produces its own editorial properties, conferences and media outlets in addition to working with some of the world's biggest brands and fastest growing startups on messaging, strategy and business development. From January 2014 to Present (2 years) San Francisco Bay AreaCMO & Co-Founder @ I am currently co-founder of the world's first smart vibrator bringing fantasies to life with an immersive pleasure experience. I ran successful crowdfunding campaign $130k in 24 hours. I raised over $500,000 from private investors. I have produced over 1,000 pieces of press. I have shipped over 20,000 units. We gained sales of over $1.5million in sales. From January 2013 to January 2015 (2 years 1 month) San Francisco Bay AreaSilicon Valley Video Director @ - Pitched concept and budget to TNW which was approved. - Moved to San Francisco and set up Silicon Valley video operations for The Next Web. - Executed marketing strategy that announced US operations on blog and social channels. - Formed filming and interview schedule and outreach to all interviewees/influencers. - Hired staff and production crew. - Created over 1,000 pieces of content video and text for TNW blog. From September 2010 to August 2014 (4 years) San Francisco Bay AreaProducer and talent @ - Pitched TV show to network. - $25 million budget approved. - Helped with productions, story-lines and cast. -Was main character of show that broadcast to 90million homes. From January 2013 to January 2014 (1 year 1 month) San Francisco Bay AreaCo-founder and COO @ TechDrive is a leading publication featuring the innovation of travel. - Founded publication. -Within one year grew readership to over 1million. - Put together team of 7 editorial staff. - Produced over 1,000 pieces of content. From January 2013 to January 2014 (1 year 1 month) Founder & CEO @ - Founder of global startup initiative www.startupworld.com - The problem: Silicon Valley is the number one tech hub in the world, but increasingly hubs are growing all over the world but the international press seems to only care about Silicon Valley. - Ran competitions for startups in over 25 cities globally throughout Africa, North and South America and Europe. - Raised sponsorship from American Airlines, Tropo and Rackspace to cover costs. - Executed on clever PR and marketing strategy to get project in front of over 600 startups who applied to pitch. - Had over 250 startup pitch in various countries. - Generated over 1000 press links for the project. From January 2011 to January 2014 (3 years 1 month) San Francisco Bay AreaCEO & Founder @ - Founded & run annual conference connecting Hollywood and Silicon Valley. - Celebrity speakers including Jermaine Dupri, Chris Kelly and Shira Lazar. -Raised sponsorship from Technicolor, BigAir. - Goal: To facilitate conversations between the two industries. - 5th year annually running at SunDance Film Festival. From January 2011 to January 2014 (3 years 1 month) San Francisco Bay AreaFounder & CEO @ Founded Newspepper.com in 2007. - The problem: I was doing a degree in journalism at a time when they were teaching me Newspaper journalism only, I knew my future would be in digital. I looked for organisation in London where I could learn digital skills and nothing existed so I set up Newspepper (a take on Newspaper) to train student and graduate journalist how to learn skills in digital like blogging, video production etc. - Built team to 250 freelancers globally and five people full time in London. - We soon pivoted into a video production company and gained clients such as The BBC, Channel 4, UK Parliament. - Managed employment, production, direction, payroll, tax & accountancy, marketing and PR, business development. From October 2007 to January 2010 (2 years 4 months) Media Partner @ - Bult tech blog featuring interviews with London's tech entrepreneurs - Became regular media partner of TechCrunch Europe - Became video partner of TechCrunch events lives streaming and recorded. From January 2008 to January 2009 (1 year 1 month) London, United KingdomInternship @ - Beat off 9,000 applicants to gain internship at CNBC Europe. - Worked in news room helping research and produce stories. -Worked in transmission control room learning how to put news TV broadcasts together. -Learnt how to put on-location TV packages together. From December 2006 to January 2007 (2 months)

Bachelor's degree, Journalism, 2:1 @ London Metropolitan University From 2005 to 2007 Hermione Way is skilled in: E-commerce, Strategy, Entrepreneurship, Online Advertising, Social Media Marketing, Digital Strategy, Digital Marketing, Event Management, Start-ups, Social Media, Online Marketing, Business Strategy, Digital Media, SEO, Marketing Strategy