Heloïse Paull is the BD Director of Mathys & Squire LLP. She reports directly into the Management Board and is a member of the firm’s senior management team.
Heloïse is responsible for all Business Development including CRM, prospect identification, focused marketing campaigns, and tender responses. She heads the department and also controls the Marketing Communications for the see more
Heloïse Paull is the BD Director of Mathys & Squire LLP. She reports directly into the Management Board and is a member of the firm’s senior management team.
Heloïse is responsible for all Business Development including CRM, prospect identification, focused marketing campaigns, and tender responses. She heads the department and also controls the Marketing Communications for the firm, including both internal and external communication. She works across all offices.
Since graduating with a degree in European Business & Technology in 1995, Heloïse has worked predominantly in the legal sector and was Marketing Manager at Mishcon de Reya, Head of UK Marketing at Reed Smith, Marketing Director at Matthew Arnold & Baldwin and has done consultancy projects for both Lewis Silkin and Maples & Calder. Heloise joined Mathys & Squire in 2014.
Heloïse lives with her partner, Giles, in London.
Business Development Director @ From September 2014 to Present (1 year 4 months) London, United KingdomMarketing Director @ Key achievements:
Website - creating a new website based on a blogging platform to encourage ‘thought leadership’ driven content. Since its launch in 2010 the site has had almost 400,000 visits from nearly 200 different countries.
Intranet (The Cube) – creating a new Intranet based on a social networking platform to encourage communication between offices and teams to promote best practice The Cube was nominated for a Law Society Innovation award.
Sectors – working with the Management Board to develop sector focussed groups. Choosing the relevant Partners to head each group and then working with them to develop their sector.
Community development – developing a number of business ‘communities’ across team, group and sector expertise to facilitate networking and create new business opportunities for both ourselves and our clients.
Responsibility – working with the Corporate Responsibility Partner on the firmwide planning for CR and working actively within the Hertfordshire Business Community as a key player in this area.
I have been invited to speak at a number of industry events such as Technology for Marketing and KM Legal. In January 2013 I was asked to present to members of Eurojuris, the European legal network From July 2005 to August 2014 (9 years 2 months) Director @ Working with clients on core projects including:
Developing and managing messaging frameworks
Pitch support and proposal writing
Managing re-branding exercise for name change and new collateral system
Developing marketing strategy and business planning documents
Developing and implementing a new website
Business development lead identification, mailing and follow-up and client retention programmes.
Production of detailed media programme
Liaison with overseas offices for establishment of planning and measurement controls From June 2003 to July 2005 (2 years 2 months) Head of UK Marketing @ Developing and managing the cross- selling programme (UK and UK/US)
Developing and managing the client 'Partnering Programme'
Pitch support and proposal writing
Working with the US marketing team on the creation of firmwide marketing plans
Creating departmental business plans
Developing the UK marketing strategy
Managing UK marketing budget
Working with the US team to standardise external communications programme
Creating the firm’s global website
Managing internal communications
Developing and managing UK PR programme
Developing and managing UK messaging framework From October 2001 to June 2003 (1 year 9 months) Senior Account Manager @ Working with clients in channel strategy and development
Creating and managing a marketing budget both centrally and by project
Project managing all events
Project managing creation and development of new corporate brand
Creating all new sales collateral
Project managing all direct mail campaigns including messaging, design and database management
Project managing creation of a global advertising campaign
Creating and managing strategic media placement plan From August 2000 to October 2001 (1 year 3 months) London, United KingdomMarketing Communications Manager @ Managing of all direct marketing campaigns focussing on customer acquisition, including design, data management and call centre management
Managing all new product launches
Creating all new sales collateral
Introducing standardised sales materials
Introducing new customer newsletter
Ad hoc advertising copy and design
Sales team training From June 1999 to August 2000 (1 year 3 months) London, United KingdomMarketing Manager @ Creating and managing marketing budget
Developing marketing database
Project managing all corporate hospitality and seminars
Producing all publications
Developing and managing firm’s website
Developing internal marketing communications
Preparing and distributing of press releases
Managing all media (TV, radio and newspaper interviews) communication From May 1997 to June 1999 (2 years 2 months) London, United KingdomMarketing and PR Co-ordinator @ All creative advertising design
Copy writing – liaison with advertising agency / proof reading
Organising annual worldwide convention
Developing new brand for company through creation and production of new brochure – standardised throughout 25 offices worldwide From August 1995 to May 1997 (1 year 10 months)
Bachelor of Science (BS), European Business, Marketing & Technology (Software), 2:1 @ University of Lincoln From 1991 to 1995 Emerson Park School From 1983 to 1990 Heloise Paull is skilled in: Marketing, Marketing Communications, Determination, Management, Business Development, Organization, CRM, Marketing Strategy, Internal Communications, Integrated Marketing, Advertising, Public Relations, Copywriting