Heloise Paull's Email

Heloïse Paull is the BD Director of Mathys & Squire LLP. She reports directly into the Management Board and is a member of the firm’s senior management team. Heloïse is responsible for all Business Development including CRM, prospect identification, focused marketing campaigns, and tender responses. She heads the department and also controls the Marketing Communications for the firm, including both internal and external communication. She works across all offices. Since graduating with a degree in European Business & Technology in 1995, Heloïse has worked predominantly in the legal sector and was Marketing Manager at Mishcon de Reya, Head of UK Marketing at Reed Smith, Marketing Director at Matthew Arnold & Baldwin and has done consultancy projects for both Lewis Silkin and Maples & Calder. Heloise joined Mathys & Squire in 2014. Heloïse lives with her partner, Giles, in London.

Business Development Director @ From September 2014 to Present (1 year 4 months) London, United KingdomMarketing Director @ Key achievements: Website - creating a new website based on a blogging platform to encourage ‘thought leadership’ driven content. Since its launch in 2010 the site has had almost 400,000 visits from nearly 200 different countries. Intranet (The Cube) – creating a new Intranet based on a social networking platform to encourage communication between offices and teams to promote best practice The Cube was nominated for a Law Society Innovation award. Sectors – working with the Management Board to develop sector focussed groups. Choosing the relevant Partners to head each group and then working with them to develop their sector. Community development – developing a number of business ‘communities’ across team, group and sector expertise to facilitate networking and create new business opportunities for both ourselves and our clients. Responsibility – working with the Corporate Responsibility Partner on the firmwide planning for CR and working actively within the Hertfordshire Business Community as a key player in this area. I have been invited to speak at a number of industry events such as Technology for Marketing and KM Legal. In January 2013 I was asked to present to members of Eurojuris, the European legal network From July 2005 to August 2014 (9 years 2 months) Director @ Working with clients on core projects including: Developing and managing messaging frameworks Pitch support and proposal writing Managing re-branding exercise for name change and new collateral system Developing marketing strategy and business planning documents Developing and implementing a new website Business development lead identification, mailing and follow-up and client retention programmes. Production of detailed media programme Liaison with overseas offices for establishment of planning and measurement controls From June 2003 to July 2005 (2 years 2 months) Head of UK Marketing @ Developing and managing the cross- selling programme (UK and UK/US) Developing and managing the client 'Partnering Programme' Pitch support and proposal writing Working with the US marketing team on the creation of firmwide marketing plans Creating departmental business plans Developing the UK marketing strategy Managing UK marketing budget Working with the US team to standardise external communications programme Creating the firm’s global website Managing internal communications Developing and managing UK PR programme Developing and managing UK messaging framework From October 2001 to June 2003 (1 year 9 months) Senior Account Manager @ Working with clients in channel strategy and development Creating and managing a marketing budget both centrally and by project Project managing all events Project managing creation and development of new corporate brand Creating all new sales collateral Project managing all direct mail campaigns including messaging, design and database management Project managing creation of a global advertising campaign Creating and managing strategic media placement plan From August 2000 to October 2001 (1 year 3 months) London, United KingdomMarketing Communications Manager @ Managing of all direct marketing campaigns focussing on customer acquisition, including design, data management and call centre management Managing all new product launches Creating all new sales collateral Introducing standardised sales materials Introducing new customer newsletter Ad hoc advertising copy and design Sales team training From June 1999 to August 2000 (1 year 3 months) London, United KingdomMarketing Manager @ Creating and managing marketing budget Developing marketing database Project managing all corporate hospitality and seminars Producing all publications Developing and managing firm’s website Developing internal marketing communications Preparing and distributing of press releases Managing all media (TV, radio and newspaper interviews) communication From May 1997 to June 1999 (2 years 2 months) London, United KingdomMarketing and PR Co-ordinator @ All creative advertising design Copy writing – liaison with advertising agency / proof reading Organising annual worldwide convention Developing new brand for company through creation and production of new brochure – standardised throughout 25 offices worldwide From August 1995 to May 1997 (1 year 10 months)

Bachelor of Science (BS), European Business, Marketing & Technology (Software), 2:1 @ University of Lincoln From 1991 to 1995 Emerson Park School From 1983 to 1990 Heloise Paull is skilled in: Marketing, Marketing Communications, Determination, Management, Business Development, Organization, CRM, Marketing Strategy, Internal Communications, Integrated Marketing, Advertising, Public Relations, Copywriting