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Heidi Lorenzen


Global Go-to-Market Executive | Mentor | Advisor | Board Member

Pleasanton, California

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Heidi Lorenzen's Email Addresses & Phone Numbers

Heidi Lorenzen's Work Experience

United Pacific International Inc


1985 to 1987

Taipei City, Taiwan


VP, Marketing

March 2009 to September 2010

Cloudwords, Inc.

Chief Marketing Officer

July 2013 to May 2015

San Francisco, CA

Heidi Lorenzen's Education

NYU Stern School of Business

MBA, International Strategy

1987 to 1989

The Chinese University of Hong Kong

MBA exchange, Business in China

1988 to 1988

Middlebury College

BA, summa cum laude, East Asian Studies

1981 to 1985

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Heidi Lorenzen's Estimated Salary Range

About Heidi Lorenzen's Current Company

United Pacific International Inc

Frequently Asked Questions about Heidi Lorenzen

What company does Heidi Lorenzen work for?

Heidi Lorenzen works for United Pacific International Inc

What is Heidi Lorenzen's role at United Pacific International Inc?

Heidi Lorenzen is Editor

What is Heidi Lorenzen's personal email address?

Heidi Lorenzen's personal email address is h****[email protected]

What is Heidi Lorenzen's business email address?

Heidi Lorenzen's business email address is h*****

What is Heidi Lorenzen's Phone Number?

Heidi Lorenzen's phone (213) ***-*426

What industry does Heidi Lorenzen work in?

Heidi Lorenzen works in the Computer Software industry.

Who are Heidi Lorenzen's colleagues?

Heidi Lorenzen's colleagues are Cris Renteria, Markus Eklund, John Alves, Chris Tesene, Yazan Barghouth, Jeremy Pease, Hardik Shah, Ken Hoffmann, Jay Grewe, and Wael Abu Sa'da

About Heidi Lorenzen

📖 Summary

Editor @ United Pacific International Inc From 1985 to 1987 (2 years) Taipei City, TaiwanVP, Marketing @ Autonomy Autonomy -- one of the world's leading enterprise software companies -- acquired Interwoven in March 2009 From March 2009 to September 2010 (1 year 7 months) Chief Marketing Officer @ Cloudwords, Inc. Responsible for accelerating the growth, visibility, and value of Cloudwords through high-impact marketing. Cloudwords provides cloud-based software that revolutionizes how global businesses localize content. In today's inextricably connected world, selling and supporting customers in their local languages is no longer optional. Cloudwords' platform enables marketing and product leaders, as well as other global professionals (whether from a Fortune 50 with a highly sophisticated global translation process, or a company expanding globally for the first time) to deliver content to markets worldwide quicker, more easily, and with less cost. This means faster market entry, time-to-revenue, and global business growth. Cloudwords powers the global success of brand leaders such as Twitter, Walmart, Shazam, McDonalds, Marketo, and Verisign, with the world's most comprehensive localization management platform:* Single location to manage all translation projects and vendors* Automated project management (from quoting, to project reviews, to paying invoices), reducing turnaround times by as much as 60%* Centralized Translation Memory, improving quality and reducing costs by as much as 60%* Community-rated vendor marketplace to find new/additional vendors, shortening procurement timelines by 80% (or established preferred vendors may be used)* Analytics and reporting across projects and vendors, helping optimize localization costs, time, and quality as well as better align localization with company strategyWatch how some customers are benefiting from Cloudwords at From July 2013 to May 2015 (1 year 11 months) San Francisco, CAFounder / Consultant @ Moksha Group CMO-on-Demand: Executive marketing skills and experience when needed.High-performance Marketing Org Mentor and Coach: Coaching and training programs for marketers, CMOs, and their teams … to stop the madness and inspire the right results. From April 2012 to July 2013 (1 year 4 months) Pleasanton, CA USAVice President, Corporate and Americas Marketing @ Polycom From June 2003 to October 2006 (3 years 5 months) Pleasanton, California, United StatesDirector, Executive Programs @ Bloomberg Businessweek From 1989 to 1996 (7 years) Greater New York City AreaVice President, Marketing @ Accela Accela's industry-leading software and cloud platform accelerates state and local governments' ability to attract and grow businesses, protect citizens and build smart cities and communities. We power the most innovative governments across the globe, including 80% of the top U.S. cities, and their delivery of digital services to more than 275 million citizens worldwide.My team is responsible for building the brand and driving demand globally for our 12 Civic Applications and legendary Civic Platform, with priority to our US growth opportunity. To date, marketing's pipeline contribution has more than doubled with above-benchmark conversion rates, and share of voice has grown 20% each year. San Ramon, CaliforniaVice President, Marketing @ Singularity University Singularity University educates, inspires and empowers leaders to apply exponentially-growing technologies (like biotechnology, artificial intelligence, and neuroscience) to create a more abundant future. Through executive education, startup incubation and acceleration, innovation workshops, and catalyzing our extensive community across the globe we help leaders address humanity’s biggest challenges, like education, energy, environment, food, health, poverty, security, space and water. Singularity University is a benefit corporation founded by Ray Kurweil and Peter Diamandis. SU’s alumni, partners and members have generated more than 100 startups, and numerous patents and ideas to help advance this mission.My team was responsible for both B2B and B2C product marketing, customer acquisition, and corporate marketing and PR, for an diverse and extensive product line. Key achievements included:* Growth in revenues of 50%, including new revenue from successful launches of new programs and introduction of the product marketing function* Establishment of an unified and integrated marketing organization* A large-scale rebrand to reflect the evolution of the company, including distribution through a global community that nearly doubled to 360,000 members across 159 countries* Re-positioned company with new brand narrative, and operationalized with robust brand architecture* Growth in participant acquisition for both executive learning programs and corporate innovation programs* Increased diversity in program participants; gender diversity was 50-50 From June 2015 to October 2017 (2 years 5 months) Mountain View, CAVice President of Marketing @ GlobalEnglish GlobalEnglish is the leader in building business-English competency in large global enterprises. Our software-as-a-service delivers English assessment, instruction and desktop tools for non-native English speakers (now 70% of Global 1000 employees!!) -- dramatically improving their performance, productivity, and career development. Proctor & Gamble, Cisco, John Deere, HP, Hilton, IBM and Deloitte are just a few of our clients. $50mn in revenue. Sold to Pearson for $90mn. From October 2010 to April 2012 (1 year 7 months) Brisbane, CAVP, Corporate & Int'l Marketing @ Interwoven, Inc. Interwoven was acquired by Autonomy in March 2009 for $775mn. During my tenure, company revenues doubled to $300mn. My team was responsible for the corporate marketing and field marketing and demand gen for international markets for the company's three business units. Key achievements include:• International growth: Hired first directors for EMEA and APAC, and expanded teams. Contribution of revenue from non-U.S. increased, as revenues doubled.• Repositioning & Rebranding: Transformed the go-to-market from on-premise, licensed software sold to IT to a cloud-based solution sold to marketers. • M&A integration: Prior to being acquired, Accela was aggressively acquisitive, and my team developed an integration playbook, and methodically integrated the brand and go-to-market for several acquisitions. From November 2006 to March 2009 (2 years 5 months) Marketing Director, Asia Pacific @ Polycom My team worked closely with the APAC field and channels sales to increase revenue contribution from APAC from 11% to 28%, exceeding EMEA. From 1999 to 2003 (4 years) Singapore

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In a nutshell

Heidi Lorenzen's Personality Type

Extraversion (E), Sensing (S), Thinking (T), Perceiving (P)

Average Tenure

2 year(s), 9 month(s)

Heidi Lorenzen's Willingness to Change Jobs



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