Heidi Adams's Email Addresses & Phone Numbers

A highly energetic, flexible and successful professional with 18 years marketing and sales management experience spanning multiple global brands including LifeProof/Otterbox, Sony PlayStation, Jabra, Sound ID and eGad. World-class execution leader of marketing programs, engaging and strengthening retail partnerships, distributors and carriers -- aligned with Global Marketing & Sales goals and New Product /Services launch roadmaps. Savvy...

A highly energetic, flexible and successful professional with 18 years marketing and sales management experience spanning multiple global brands including LifeProof/Otterbox, Sony PlayStation, Jabra, Sound ID and eGad. World-class execution leader of marketing programs, engaging and strengthening retail partnerships, distributors and carriers -- aligned with Global Marketing & Sales goals and New Product /Services launch roadmaps. Savvy communicator to drive partner-specific marketing programs and integrated demand generation strategies, while closely collaborating with Regional Sales teams, Channel Sales Operations, Product Management and Global Marketing. Composed and thoughtful stand-out team player who thrives in demanding, fast-paced, start-up environments. Capable of making persuasive and compelling decisions, while effectively collaborating with all levels of management. Honed expertise in project management, financial management, negotiations, and sales, among other areas critical to business success.VP of Marketing @ From March 2014 to Present (1 year 10 months) Director of Channel Marketing @ Responsible for developing, evaluating and executing the retail merchandising strategy, while aligning and bolstering field support opportunities for both LifeProof and Otterbox brands. Establish and leverage relationships within the sales team to ensure priorities are identified and supported. Evaluate sales performance and recommend strategies to increase revenue by channel. Align marketing initiatives with brand and catalog merchandising strategies to achieve consistencies. Collaborate within marketing, PR agency, creative services, PMs and inventory management teams to achieve ongoing business objectives. Manage an internal team and external vendors to deliver on channel objectives and programs. Select, manage and evaluate performance of 3rd party Field Marketing team to establish and drive performance at point-of-sale. From December 2012 to March 2014 (1 year 4 months) Greater San Diego AreaDirector of Marketing, NA @ Recommend and implement strategies to maximize revenue across retail for consumer product portfolios. Contribute to product design and features to penetrate new markets and deepen existing markets. Manage product positioning with creative, innovative and powerful messaging to differentiate the brand and increase market share. Develop sales enablement tools to drive product positioning and emphasize key features. Provide recommendations and solutions to support product launches for retail and carrier channels in the Bluetooth Headset space. Manage outside vendors and direct marketing plans in the area of PR, Social Networking, and SEO. Oversee field training and merchandising staff to support product launches and ongoing marketing campaigns for carrier and retail outlets. Research and analyze packaging solutions to support multi-tier product segments with cost effective solutions & ROI. Deliver solution messaging to customers, prospects, analysts, journalists, other market influencers. From January 2007 to October 2012 (5 years 10 months) Director of NA Marketing @ Managed North American marketing efforts including channel marketing, advertising, P/R, marketing communications, event management, field training/merchandising, and packaging. Structured the direction and managed the implementation website development and online marketing programs. Led product rollouts in channel segments, including promotions and cooperative funding/partner programs. Managed all media relations including message development, press/analyst briefings, press releases and media tours. From November 2000 to January 2007 (6 years 3 months) Marketing Manager @ Developed business strategies and products for startup, focusing on two distinct markets: consumer entertainment software and visual simulation training for civilian, military, and government entities. Spearheaded efforts with all relevant 3rd party companies (such as Arete Entertainment, Sony, Microsoft, Lockheed, FAAC, ICT) to establish strategic partnerships, technology exchanges, and business development proposals. From January 2000 to October 2001 (1 year 10 months) Marketing Manger @ Diversified and resourceful member of the prestigious PlayStation launch team. Managed a diverse set of sales and marketing programs that directly impacted PlayStation’s leadership in 15,000 stores, including merchandising fixtures and collateral, retail events, premiums, customer co-op/MDF, and field services. Responsible for $4.5 million sales support budget. Planned, managed and supervised the monthly 7,100-store rotation work of 115 North American Field Merchandisers. From 1995 to 1999 (4 years) Heidi Adams is skilled in: Product Marketing, Consumer Electronics, Channel, Trade Shows, P&L Management, Integrated Marketing, Product Management, Product Launch, International Sales, Promotions, Advertising, Sales Management, Event Management, New Business Development, Account Management