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Heather Morales

Media Director, The Americas @ Tommy Hilfiger

Media Director, Tommy Hilfiger

Greater New York City Area

Ranked #497 out of 9,942 for Media Director, The Americas in New York

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Heather Morales's Email Addresses & Phone Numbers

Heather Morales's Work Experience

Tommy Hilfiger

Media Director, The Americas

Greater New York City Area


Partner, Planning Director

June 2014 to June 2015

Greater New York City Area

MediaVest World Wide

Associate Media Director

March 2012 to June 2014

new york, ny

Heather Morales's Education

University of Massachusetts

B.A, Communications/Psychology

1998 to 2002

Heather Morales's Professional Skills Radar Chart

Based on our findings, Heather Morales is ...


What's on Heather Morales's mind?

Based on our findings, Heather Morales is ...

54% Left Brained
46% Right Brained

Heather Morales's Estimated Salary Range

About Heather Morales's Current Company

Tommy Hilfiger

Frequently Asked Questions about Heather Morales

What company does Heather Morales work for?

Heather Morales works for Tommy Hilfiger

What is Heather Morales's role at Tommy Hilfiger?

Heather Morales is Media Director, The Americas

What is Heather Morales's personal email address?

Heather Morales's personal email address is h****[email protected]

What is Heather Morales's business email address?

Heather Morales's business email addresses are not available

What is Heather Morales's Phone Number?

Heather Morales's phone (212) ***-*331

What industry does Heather Morales work in?

Heather Morales works in the Marketing and Advertising industry.

About Heather Morales

📖 Summary

Media Director, The Americas @ Tommy Hilfiger Greater New York City AreaPartner, Planning Director @ MEC Global Marriott Account From June 2014 to June 2015 (1 year 1 month) Greater New York City AreaAssociate Media Director @ MediaVest World Wide Client: Comcast, Mondelez International (formally Kraft Foods) From March 2012 to June 2014 (2 years 4 months) new york, nyMedia Supervisor, Planning @ Initiative • Developed, implemented and maintained strategic media plans for all One-A-Day and Flintstones Multivitamins that include traditional and online media vehicles• Managed $50M+ annual media budgets, providing monthly budget summaries to client • Devised, prepared, and conducted presentations to senior-level brand and media clients• Managed the development, migration, and implementation of custom shared intranet interface between Initiative and Bayer, housing live competitive dashboards and shared historical documents• Collaborated with external creative, retail, promotion, and medical marketing agency partners to develop fully-integrated strategy recommendations and competitive analyses• Championed new forms of media and sell in to senior marketing leadership, including mobile and point-of-care• Drove plan efficiency through planning optimization and quarterly re-optimization of overall plan investments• Analyzed weekly, monthly and quarterly competitive data for the adult and children’s multivitamin category• Directed and developed team of 4 across all national and local planning responsibilities From September 2010 to March 2012 (1 year 7 months) Media Manager @ Old Navy - Recommend and execute strategic multimedia campaigns based on brand strategy and target customer profile- Manage Canadian media planning and buying, including annual budget maintenance- Manage Grand Opening media support and budget; supporting over 200 individual stores in 2010- Manage circular media in partnership with strategy team which includes print and online support- Execute customized media partnerships and programs with cross-functional internal business partners- Draft and share media briefs communicating brand positioning, target customer profiles, marketing objectives and brand strategies with external business partners- Oversee TV, radio, outdoor and online planning, buying and negotiations in partnership with outside agencies- Ownership of competitive analysis, sharing with internal and external business partners- Oversee all media billing, ensuring timely and accurate payment of invoices From September 2007 to July 2010 (2 years 11 months) Media Planner @ Gap - Developed annual media strategies and tactics for Gap and related sub-brands (babyGap, Gap Kids, Gap Body)- Ensured media plans and buys delivered on seasonal brand strategies- Directly negotiated print buys for Gap Canada, Forth & Towne and lease-required advertising efforts- Assisted Manager in securing outdoor inventory and negotiating rates with outside vendors and buying agency- Managed outside media agencies and vendors, providing project direction and communicating strategies- Served as media liaison with creative agencies to ensure proper implementation and execution of media plans- Fielded cross-departmental issues/questions regarding campaign execution From November 2005 to September 2007 (1 year 11 months) Media Planner @ Grey SF Clients: Nokia ES, Challenge Butter, and McAfee Security- Generated strategic media plans consistent with brand marketing objectives for all clients- Developed tactical media solutions at both the national and local level- Partnered with Media Director on media plan development and targeting analysis for new business- Managed and trained two assistant media planners From August 2004 to October 2005 (1 year 3 months) Media Planner @ MediaVest World Wide Client: Mars- Seamlessly managed Mars account transition from its previous agency- Planned and executed both national and local media for five Mars brands- Developed and presented media competitive analyses for each brand- Partnered with print agency on negotiation and implementation of magazine added value opportunities- Managed overall Mars brand budgets and monthly billing processes From March 2004 to August 2004 (6 months) Communications Analyst @ Mediaedge:cia Clients: AT&T Wireless, Colgate-Palmolive- Planned and maintained national and local media for both clients- Responsible for print rate negotiations, placement, and added value- Analyzed and developed competitive media presentations From August 2002 to March 2004 (1 year 8 months)

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In a nutshell

Heather Morales's Personality Type

Introversion (I), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 7 month(s)

Heather Morales's Willingness to Change Jobs



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