Image of Heather McDonald

Heather McDonald

E-Commerce Marketing Manager

Senior Director of E-Commerce at Tom Ford

Greater New York City Area

Section title

Heather McDonald's Email Addresses & Phone Numbers

Heather McDonald's Work Experience

Paragon Sports

E-Commerce Marketing Manager

June 2011 to December 2014

New York, NY

Ashford.com

Director of Content + Community

December 2009 to September 2011

Greater New York City Area

Tommy Hilfiger, A.P.C., Automoblox, Kenneth Cole

Freelance E-Commerce Consultant

2008 to 2009

Heather McDonald's Education

Linfield College

BA

Heather McDonald's Professional Skills Radar Chart

Based on our findings, Heather McDonald is ...

Devoted
Strong sense of self
Engaging

What's on Heather McDonald's mind?

Based on our findings, Heather McDonald is ...

50% Left Brained
50% Right Brained

Heather McDonald's Estimated Salary Range

About Heather McDonald's Current Company

Paragon Sports

- Leading email marketing strategy and promotions for in-store and online customer relationships- Implementing and overseeing digital strategies and design (display advertising and retargeting)- Managing ongoing site design and user experience- Managing affiliate marketing relationships- Translating online identity to in-store experience- Creating weekly marketing dashboards - Monitoring all product reviews and responding to reputation management issues- Managing...

Frequently Asked Questions about Heather McDonald

What company does Heather McDonald work for?

Heather McDonald works for Paragon Sports


What is Heather McDonald's role at Paragon Sports?

Heather McDonald is E-Commerce Marketing Manager


What is Heather McDonald's personal email address?

Heather McDonald's personal email address is h****[email protected]


What is Heather McDonald's business email address?

Heather McDonald's business email address is h****[email protected]


What is Heather McDonald's Phone Number?

Heather McDonald's phone (212) ***-*189


What industry does Heather McDonald work in?

Heather McDonald works in the Luxury Goods & Jewelry industry.


Who are Heather McDonald's colleagues?

Heather McDonald's colleagues are Marco Montagna, Stephane Su, Cristina Ramos, Roberto Ghiani, Abigail Thurland, Ryan McManemin, Susana Yeung, Fabio Bacci, marc holman, and Leo Livshetz


About Heather McDonald

📖 Summary

E-Commerce Marketing Manager @ Paragon Sports - Leading email marketing strategy and promotions for in-store and online customer relationships- Implementing and overseeing digital strategies and design (display advertising and retargeting)- Managing ongoing site design and user experience- Managing affiliate marketing relationships- Translating online identity to in-store experience- Creating weekly marketing dashboards - Monitoring all product reviews and responding to reputation management issues- Managing the EComm design and merchandising team- Utilizing Google Analytics for site discoveries and reporting From June 2011 to December 2014 (3 years 7 months) New York, NYDirector of Content + Community @ Ashford.com - Managing relationships with all new vendors and providing recommendations for site upgrades- Elevating all site content including customer service, promotional materials, marketing campaigns, and product copy- Supervising a staff of freelance copywriters- Managing the relationship with design agency hired to create new brand guidelines, identity, and advertising initiatives- Providing and designing monthly reports on all e-commerce metrics- Writing new business development and strategy briefs From December 2009 to September 2011 (1 year 10 months) Greater New York City AreaFreelance E-Commerce Consultant @ Tommy Hilfiger, A.P.C., Automoblox, Kenneth Cole Projects included: copy writing, editing and writing product descriptions, project management of email blasts, xml updates, QA, image maintenance and graphic production, as well as database and catalog management.Clients included: Tommy Hilfiger, A.P.C., Automoblox, Kenneth Cole From 2008 to 2009 (1 year) Marketing Analyst @ Tommy Hilfiger Member of the Marketing team. Responsibilities included:- Providing post-event analysis of marketing campaigns including direct mail, email blasts, and advertising- Translating and designing analytic data into actionable briefs- Recommending changes to improve the return on investment and profitability of future campaigns- Identifying profitable consumer segments and analyzing marketing program results via the maintenance and mining of the consumer database- Managing the relationship with the database vendor and coordinating all database enhancements From August 2007 to August 2008 (1 year 1 month) Project Manager + Brand Consultant @ verechocolate.com Integral member of a small team introducing an eco-luxury dark chocolate line to the market. Overall responsibilities included: - Research, analysis, and presentation of in-depth reviews relating to competitive packaging concepts, trends, website functionalities, impact in the retail environment, editorial coverage, pricing strategies, policies, and flavor profiles- Development of website and retail sales analysis including average purchase patterns, gifting strategies, consumer point of origin, and drop off rates- Sourcing and point of contact with purveyors of custom packaging in US and China. Reviewing samples, negotiating pricing, delivery agreements, and final inspection.- Manage website design team including development of overall site architecture, e-commerce functionality, graphic look and feel, search engine optimization, on-line advertising, and content management.- Generate and coordinate promotional opportunities and events including trade shows, brand partnerships, and charitable donations From April 2004 to August 2007 (3 years 5 months) Senior Project Manager @ Envirosell Managed behavioral research projects to provide quantitative data and qualitative recommendations to increase the success of retail environments. Responsibilities included: - Writing proposals, negotiating with clients regarding scope and pricing of project- Designing observational methodology for traffic flow analysis- Composing questionnaires, and working with third party data affiliates- Hiring freelance research teams, traveling to research sites to oversee data collecction- Conducting client presentations for clients such as Bulgari, Banana Republic, Levi Strauss, Philips, Estee Lauder, Gillette, and Hewlett Packard. From 1994 to 2002 (8 years) Senior Director of E-Commerce @ Tom Ford Current leader of the Ecommerce team. Directly responsible for online sales, approval on user experience updates, site merchandising, product launches, QA and technical integrations, customer satisfaction, fraud prevention, warehouse, order and inventory management. Successfully launched the TOM FORD UK site, introduced Ready-to-Wear online, developed a shared inventory model, and more. New York City Metropolitan Area


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In a nutshell

Heather McDonald's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

3 year(s), 1 month(s)

Heather McDonald's Willingness to Change Jobs

Unlikely

Likely

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Heather McDonald's Social Media Links

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