Heather Loosemore's Email Addresses & Phone Numbers

📖 Summary

Sr. Director Marketing @ leading national consumer marketing strategies including omnichannel approach, creative & content, PR and media ownership. focused on building an elite team while collaborating with external agency partners, internal stakeholders and leveraging global insights to unite as one team to drive market innovation and above all effective consumer experiences that exceed targets. From December 2014 to Present (1 year 1 month) Director, Product Innovation @ reported directly to the VP, Product Innovation. scope was focused on driving calculated innovation that created new opportunities, collaboration with cross-functional stakeholders to prioritize innovative product approaches through content, experience and ad platform strategies. led a team of platform specialists mandated to identify and activate alternative revenue streams that supported cross-media initiatives and positive user experience in concert with internal evangelism fueled with the passion for the surrounding media landscape. brand strategy portfolio includes CityTV, FX, Sportset, NHL, Chatelaine, Flare, Today's Parent, MacLean's, Canadian Business & 55+ Radio Stations From November 2012 to September 2014 (1 year 11 months) Director, Digital and Content @ leading blue chip clients as the engagement strategy lead, at the epicenter between planning and activation reporting to multiple VP Managing Director stakeholders. leveraging brand, human and marketplace insights to build meaningful experiences that connected brands, consumers and commerce. working simultaneously to launch and lead Liquid Thread Branded Entertainment, reporting directly to both Presidents and CEO. creating neutral screen content programs and partnerships, building communities, inspiring conversation and brand advocacy. mentoring an elite team of 18+ talented specialists across three Publicis agency brands the passion for collaboration led innovation was the center of all strategic planning from approach to every cent invested and ROI realized. brand strategy portfolio included Microsoft, RIM Blackberry, Capital One, Wind Mobile, TD Bank Financial & GlaxoSmithKline From August 2009 to November 2012 (3 years 4 months) Dept Lead, Digital Strategies @ led the creation of the digital team building to six direct reports and reporting directly to the SVP Managing Director. scope included team talent, client and partner management with a focus on growth in digital commitment and strategic approach within the CPG category. scope included digital strategy, budget, media execution, creative content programs and search approach to deliver solid brand to consumer connections. role demanded a strong application of analytics, multi-agency collaboration and a creative passion to deliver continuous evolution planning to remain both market and audience relevant in key categories such as teens and moms. brand strategy portfolio included (but not limited to) Johnson’s Baby, Clean & Clear, Neutrogena, Aveeno, Roc, Listerine, Visine, Splenda,Tylenol, Band-Aid, Polysporin, Ob, Nicorette From March 2008 to July 2009 (1 year 5 months) Digital Marketing Manager @ reported to both Media and Marketing Director's ensuring consistency of media vehicle and marketing strategic approach. scope of role included search infrastructure construction and management, paid media initiatives, owned traffic generation strategies and leveraging earned (PR & social) media opportunities driving external brand and audience engagement. brand strategy portfolio included HGTV, Food Network, Slice (Life Network), Showcase, Showcase Action, BBC Canada, BBC Kids, Discovery Health, History Television! From February 2007 to March 2008 (1 year 2 months) Integrated Media Planner/Buyer @ reported to Strategy Director and worked within omnichannel client portfolio’s with mentorship of two direct reports. scope of role was to manage media strategy satisfying client objectives, execution with budget responsibility including aggressive efficiency targets successfully met through partner negotiations and ROI reporting insights. brand strategy portfolio included Panasonic, Toronto Star, Bacardi, Ocean Spray, Sirius Satellite Radio From August 2004 to February 2007 (2 years 7 months) Advertising @ Sheridan College Heather Loosemore is skilled in: Digital Strategy, Digital Media, Brand Management, Advertising, Media Planning, Project Planning, Strategy, Digital Marketing, Analytics, Integration, SEO, New Media, Strategic Partnerships, Online Advertising, Mobile Marketing