I get excited about innovation - applying technology and creative problem-solving to develop new revenue opportunities and delight customers. My quest to be the complete full-stack marketer continues to get me out of the bed in the morning, as well as (sometimes) keep me up at night...
A unique blend of business and engineering education, with years of marketing, writing and communication experience enables me to wear many different hats and tackle any challenge I encounter.
Specialities: Affiliate Marketing, Referral Marketing, Search Marketing, Search Engine Optimization (SEO), Social Media, Performance Marketing, Local Marketing Automation & Data Management, Business Development, Customer Acquisition, Customer Retention, Mobile, Omni-Channel, Multi-Channel, Geo-Marketing, Digital Marketing Strategy, Marketing Technologies, Innovation
Manager, Digital Marketing & Innovation @ As part of a newly formed Digital Marketing & Innovation team, I'm responsible for identifying and enhancing critical areas of the customer journey (both online and In-store) through the application of new technologies and partnerships. I also continue to manage strategy and execution for some of our largest digital marketing programs. From June 2015 to Present (7 months) San Francisco Bay AreaeBusiness Marketing Manager @ I manage a portfolio of online & offline marketing programs, as well as ongoing business development activities to support the growth and profitability of AAP's consumer and commercial business.
These responsibilities include (but are not limited to):
* Affiliate & Referral Marketing
* Display/Retargeting
* Search Engine Optimization (SEO)
* Local Marketing Automation / Geo-Marketing
* Mobile
* Omni-Channel
* Emerging From August 2012 to June 2015 (2 years 11 months) Affiliate Marketing Manager @ Launched affiliate program in 2009, and currently manage a portfolio of online/offline marketing programs, including but not limited to:
* Affiliate Marketing
* Display/Retargeting
* Social Media
* Mobile From August 2009 to August 2012 (3 years 1 month) Marketing Manager @ From January 2008 to August 2009 (1 year 8 months) Web Developer @ Developed & managed site for the Gamma Chi Graduate Association (www.fijiucsb.com). Both front-end and back-end development work with XHTML, CSS and the Joomla CMS. From February 2004 to July 2008 (4 years 6 months) Product Management Associate @ Developed user personas for use company-wide in products, feature requests and marketing materials; assist w/MRD's and Functional Specs for new projects. From April 2007 to January 2008 (10 months) Technical Writer @ Create both internal and external documentation ranging from technical specifications to business processes. From February 2005 to April 2007 (2 years 3 months) Santa Barbara, California AreaAccount Coordinator @ Provide support for several Account Executives including promotional materials, sales collateral and suggested cable advertising schedules. From August 2004 to February 2005 (7 months) Research Associate/IT Coordinator @ From June 2002 to September 2004 (2 years 4 months)
B.A., Business/Economics + Minor @ University of California, Santa Barbara From 2000 to 2004 Colleyville Heritage High school From 1996 to 2000 Heath Bradbury is skilled in: Digital Marketing, Online Marketing, Local Marketing, Online Advertising, Affiliate Marketing, Referral Marketing, SEO, SEM, Marketing Strategy, Business Development, E-commerce, Mobile Devices, Web Marketing, Web Analytics, Marketing