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Hayley Bruton

Analytics Instructor @ University of San Diego

Insights Manager at Captura Group

Greater San Diego Area

Ranked #913 out of 18,260 for Analytics Instructor in United States

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Hayley Bruton's Email Addresses & Phone Numbers

Hayley Bruton's Work Experience

University of San Diego

Analytics Instructor

March 2015 to Present

Greater San Diego Area

Captura Group

Insights Manager (Analytics)

March 2014 to Present

Greater San Diego Area

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About Hayley Bruton's Current Company

University of San Diego

Teaching the Web Analytics Module of the Strategic Online Marketing Certificate at USD. Students learn steps to successful analytics, including identifying their target audience, objectives and goals, creating a measurement matrix with KPI and benchmarks to assess performance against those goals, how to implement Google Analytics, custom event tracking, campaign link tagging, how to analyze and report...

Frequently Asked Questions about Hayley Bruton

What company does Hayley Bruton work for?

Hayley Bruton works for University of San Diego


What is Hayley Bruton's role at University of San Diego?

Hayley Bruton is Analytics Instructor


What is Hayley Bruton's personal email address?

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What is Hayley Bruton's business email address?

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What is Hayley Bruton's Phone Number?

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What industry does Hayley Bruton work in?

Hayley Bruton works in the Marketing and Advertising industry.


About Hayley Bruton

📖 Summary

Web Analytics Specialist: Leading the Analytics team at Captura Group, and teaching the Analytics module of the Strategic Online Marketing Certificate at the University of San Diego.Analytics Instructor @ Teaching the Web Analytics Module of the Strategic Online Marketing Certificate at USD. Students learn steps to successful analytics, including identifying their target audience, objectives and goals, creating a measurement matrix with KPI and benchmarks to assess performance against those goals, how to implement Google Analytics, custom event tracking, campaign link tagging, how to analyze and report on both their own and competitive data to make insightful recommendations going forwards, culminating in a final presentation to the class. From March 2015 to Present (10 months) Greater San Diego AreaInsights Manager (Analytics) @ www.capturagroup.com Founded in 2001, Captura Group is a Hispanic Digital Agency that provides strategic in-language and in-culture online solutions. From Hispanic online research and strategy development to Hispanic social media marketing, Captura successfully connects clients with the U.S. Hispanic online market. As Insights Manager at Captura, I am responsible for managing the analytics team, analytics measurement strategy, analytics implementation recommendations, campaign tagging, audience research, reporting, and providing actionable insights to optimize custom content and paid media targeting the Hispanic audience. Working with clients such as Kellogg's Días Grandiosos, Bimbo Bread, Vilore, PEMEX, Allstate, POND's, Dove, and Knorr. 3 collaborative blog posts at Captura, 2 published by HispanicAd: - Using Competitive Analysis to Identify Brand Growth Opportunities with Online U.S. Hispanics [PART 1]: http://bit.ly/1HifVxX - Analyze Your Web Presence to Identify Growth Opportunities with Online U.S. Hispanics [PART 2]: http://bit.ly/18sSNQX - 3 Critical Tactics for Succeeding on Facebook: http://bit.ly/1Gp6tYi From March 2014 to Present (1 year 10 months) Greater San Diego Area Hayley Bruton is skilled in: Analytics, Web Analytics, Google Analytics, Reporting & Analysis, Digital Marketing, Research, Teaching, Social Media Marketing, Social Media Measurement, Project Management, Project Coordination, Facebook, Earned Value Management, Integrated Marketing, Management


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Hayley Bruton's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 4 month(s)

Hayley Bruton's Willingness to Change Jobs

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