-Team focused manager of human capital with strong leadership qualities and a passionate entrepreneurial spirit.
-Experienced information architect and operational evangelist with a proven track record of consulting to and defining, designing, implementing and operating innovative global ecommerce and retail businesses for highly branded companies.
-P&L owner with a track record of successfully growing top-line and EBITDA while simultaneously building scalable and rapidly evolving organization structures and resourcing models.
-Appreciation for channel conflict and the needs of brands for distribution channel balance.
-SaaS (software as a service) sales expert with a proven record (Club recognition 2-years running) negotiating and closing large ($1MM+) enterprise offerings.
-Significant acumen within the Sporting Goods, Footwear, Branded Apparel, Snow Sports (skiing and snowboarding) and Outdoor industries, both directly as an employee and indirectly as a service provider.
VP eCommerce Technology & Operations @ Lead the eCommerce "center of excellence" in the delivery and optimization of business practices for Crocs' portfolio of 21 global eCommerce websites operating on an enterprise class, standardized SaaS platform.
● Defined and implemented a product management competency to the global software platform management team.
● Delivered commercially focused dashboards of actionable KPI data for the regional business teams, with a focus on channel and margin data.
● Continually bring to market innovative features driving positive impact to operating income and customer satisfaction (as measured by ForeSee), such as the Crocs shoe finder, APAC specific product page, global loyalty program, smartphone and mobile optimized interfaces, 1-step checkout and many more.
● Manage site operations and merchandising teams with a focus on a balanced approach between brand-marketing and commercial optimization.
● Ongoing partnership with regional eCommerce businesses in the pursuit of sales and operating income growth, showing continued and sustained positive comps in OI quarterly. From April 2013 to Present (2 years 7 months) Boulder, COVice President Digital Technology @ Provided ecommerce technology, development, operations, optimization and program management services to business partners enabling them to maintain a leadership position as an omni-channel retailer. From August 2012 to January 2013 (6 months) Boulder, COSr. Director, Strategic Solutions @ Acted as the primary liaison within the global Sales organization driving the propagation and training of industry expertise, Demandware knowledge, solution architecture and systems integration, best practices and client success stories while differentiating Demandware to prospective customers from its competitors. From July 2012 to August 2012 (2 months) Stratham, NHSr. Director, North America Retail Practice @ Led a team of account directors (2), account executives (10) and best-practices consultants (6) focused on ensuring client
success and ecommerce revenue growth around the globe. Customer count as of Q2, 2012 = 75.
-Continually recruited and trained the team to deliver Retail Practice entitlements to customers across a diverse category base (luxury, apparel, footwear, publishing, gourmet food, cosmetics, hardgoods). Retail Practice entitlements included predefined strategic growth initiatives, annual site audits, proactive feature adoption programs, ad-hoc site and solution analysis as well as recurring meetings and ad-hoc customer escalation management. Customers in region represented well over $2B in ecommerce sales and grew approximately 3x’s industry average (40%+ YOY) during tenure.
-Consulted 1:1 with the senior executives (C-suite) at key clients concerning topics such as global expansion, organizational design and development, consumer experience and operational best practices.
-Led annual renewal process as customer contracts expired, driving increases in contract value to reflect then premium for the Demandware service. Average renewal rate structures increased 10-15% during the last 2 years with average annual renewal length exceeding previous contract lengths by 20% or more.
-Client engagement list included, but was not limited to Land’s End, adidas, PPR (formerly Gucci Group), L’Oreal, Guthy-Renker, Crocs, Columbia Sportswear, Burton Snowboards, Brooks Running, Bare Escentuals, Deckers Corp (parent company of Ugg Australia), New Balance, OtterBox and Zabar’s
-President’s Club recipient in 2010 and 2011. Beyond the Call winner in 2009. From November 2009 to July 2012 (2 years 9 months) Burlington, MADirector, Group Lead, Solution Strategy (B2C Ecommerce) @ Professional services role focused on building and optimizing a global consulting team responsible for designing, architecting, implementing and training clients and partners to best leverage the capabilities of Demandware’s enterprise class, on-demand Software-as-a-Service (SaaS) eCommerce platform.
-Created a team of subject matter experts in all things Demandware. Members of this initial team have been promoted into Product Management roles within the company.
-Designed the optimal implementation strategy to lower the cost and increase the success of on-boarding clients. Over the course of two years, this methodology led to a reduction in implementation cost of 50%+ and a 100% increase in the predictability of project timelines.
-Engaged as a key subject matter expert in the product management process. Proactively worked with the Engineering organization transferring retail acumen, resulting in feature enhancements to the platform, including but not limited to the Demandware promotions engine, inventory management, data-drive merchandising automation (Active Merchandising) and the order management framework.
-Built strategic relationships with other SaaS providers, agencies and key influencers across the digital commerce industry to extend Demandware’s footprint as it relates to end-to-end solution with companies such as Sapient, PFSWeb, Netrada, Acquity Group, PixelMEDIA, Akamai, Cybersource, ExactTarget, Where2GetIt, Certona, PFSWeb, Scene7, BazaarVoice, ADP/Taxware, OrderMotion and more. From May 2005 to November 2009 (4 years 7 months) Woburn, MADirector of Marketing @ P&L responsibility for acquisition and retention marketing initiatives, including but not limited to portal, affiliate, email,
search and comparison shopping engines. Total revenue accounted for up to 40% of daily site sales.
-Negotiated contracts and launched profitable new revenue streams with marketing partners such as Bill Me Later™, Access USA, ExactTarget and BoarderFree.
-Took ownership of all affiliate marketing running on both the Commission Junction and BeFree platforms representing over 20% of daily sales.
-Operated the company’s email marketing program, driving repeat purchase behavior and referral marketing.
-Managed RFP processes for 3rd party service providers to meet the growing needs of the business for things like analytics, email marketing and global fulfillment.
-Developed relationships with new brands that enabled the entry of the business into the apparel category.
-Oversaw creative resources responsible for all site and marketing asset design, enhancing the brand’s emotional connection to increase consumer loyalty and repeat purchase rates. From July 2004 to April 2005 (10 months) Boston, MASr. Online Business Manager @ P&L responsibility for 20+ ecommerce businesses for partners that included Major League Baseball, NASCAR, Timberland, Reebok, Rockport, Dick’s Sporting Goods, ToysRUs, QVC and NFL properties such as the Atlanta Falcons and Denver Broncos.
-Directed a staff of seven account executives responsible for delivering managed services such as merchandising, conversion optimization driving multi-channel integration into assigned partners’ off-line business practices.
-Led 12+ implementation projects. Managed all aspects of requirements definition, information architecture, site design and merchandising, creative development and project status communication, including issue resolution and risk mitigation.
-Continued comp store gains year after year in excess of 25%. Average annual revenue growth close to 100%. Total 2004 revenue (for my team) exceeded $75 million.
-Delivered all C-level reporting, analysis and communication to both internal and external stakeholders.
-Executed multiple contract extensions and amendments to reflect the changing footprint of GSI’s offerings.
-Promoted twice during tenure. From April 2000 to July 2004 (4 years 4 months) King of Prussia, PADirector of Stores @ Directed staff and managed operations for 21 retail stores and Blades.com. Executed all aspects of new store openings including real estate development, store design and build-out, staffing, training. Seed viral marketing efforts by identifying alpha-influences in the local markets and partnering with grass-roots organizations supporting the skate/surf/snow sports culture. Developed employee and management training methodologies. Drove operational improvements to reduce variable costs. Carried out regional buying to establish relationships and credibility with local brand reps. Promoted to Director of Stores in October 1998. Promoted to District Manager in March of 1997. Hired as Business Development
Manager. From November 1996 to April 2000 (3 years 6 months) New York, NYRegional Marketing Manager (MBA co-op) @ From January 1995 to June 1995 (6 months) Stratham, NHHardlines Sales Manager @ From September 1988 to May 1994 (5 years 9 months) Little Falls, NJ
MBA, Sales & Marketing @ Northeastern University - Graduate School of Business Administration From 1994 to 1996 BS, Physical Education & Adult Fitness @ Montclair State University From 1988 to 1992 High School Diploma, College Prep @ Vernon Township High School From 1984 to 1987 Grammer School Harvey Bierman is skilled in: E-commerce, Interactive Marketing, Direct Marketing, Account Management, Business Strategy, Integration, Information Architecture, Consulting, Requirements Analysis, Apparel, Training, Web Services, Business Operations, Software, Footwear, Sporting Goods, Merchandising, Affiliate Marketing, Web Analytics, SEM, Multi-channel Marketing, PPC, Email Marketing, SEO, Multi-channel Retail, Demandware, SaaS, Cloud Applications, Enterprise Software, Analytics, Digital Marketing, Strategy, E-business, Online Marketing, Conversion Optimization, Marketing, CRM, Digital Strategy, Online Advertising, Competitive Analysis, Omniture, Product Management, Entrepreneurship, Retail, Management