I’m a content marketeer with considerable experience in technology marketing space for products. I lead content marketing at Hiver (formerly GrexIt). In my capacity, I manage content calendar, creation, distribution, partnerships; social media calendar, and management; and blogger/influencer outreach.
Prior to this, I have worked with Milaap Social Ventures, an online crowd-funding platform; and Vizury, an ad-tech company. I have worked across digital marketing channels such as search, website, social media, and emails.
My specialities include: Product Marketing, Content Marketing, Social Media, Web Analytics, Communications, Lead Generation, Internet, Technology Products
I’ve used/mastered: Google Analytics, MailChimp, CrazyEgg, Tweetdeck, BuzzSumo, Buffer, Wordpress, HootSuite, Klout, Zoho, Excel, Slideshare, Vimeo, Disqus, SEM Rush
Head - Content Marketing @ Content: strategy, calendar, creation, alliance, outreach, distribution, promotion
Search: track, optimize content, analyze
Social media: manage company accounts and all content distributed on them From March 2015 to Present (10 months) Bengaluru Area, IndiaContent Marketing Specialist @ Content: strategy, calendar creation, create stories of impact, curation of videos
Content distribution: drive traffic, and transactions through content discovery platforms. Optimise headlines, CTA, content to bring down CPA
Content partnerships: websites outreach - scout, negotiate, close. Drive traffic, and transactions by way of partnerships
Social media: manage company accounts and all content distributed on them (Facebook, Twitter, Google+, Pinterest) From October 2014 to February 2015 (5 months) Product Marketing Associate @ Website strategy and maintenance: content, usability, messaging strategy, conversion strategy, traffic analysis, and vendor management
Content marketing: strategy, content calendar creation, curation and execution of case study infographics, product videos, customer testimonials, tradeshow/event collaterals, pictures
Thought leadership: formulate corporate blogging strategy, optimize articles for search, publish using wordpress, drive traffic
Social media: manage company accounts and all content distributed on them (LinkedIn, Facebook, Twitter, Google+)
Agency coordination: press release distribution, website, videos, infographics From August 2013 to October 2014 (1 year 3 months) Bangalore
Masters in Business Administration, Marketing @ Christ University Institute of Management From 2011 to 2013 Bachelors in Business Administration, Marketing @ International School of Business and Media From 2007 to 2010 D.A.V. Public School, Hehal, Ranchi From 2004 to 2006 Bishop Westcott Boys' School From 1994 to 2004 Harsh Vardhan is skilled in: Market Research, Marketing, Advertising, Social Media, Marketing Strategy, Team Management, Marketing Communications, Social Media Marketing, Microsoft Office, Sales, Online Marketing, Business Development, Management, Microsoft Excel, Competitive Analysis