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Harry Wilkes

Customer Analytics Manager @ RELX Group

Customer Analytics Manager at RELX Group

Christchurch, Dorset, United Kingdom

Ranked #1,093 out of 21,860 for Customer Analytics Manager in United States

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Harry Wilkes's Email Addresses & Phone Numbers

Harry Wilkes's Work Experience

RELX Group

Customer Analytics Manager

March 2015 to Present

London, United Kingdom


Clubs & Customer Analysis Manager

February 2014 to March 2015


Loyalty Strategy Lead

July 2013 to February 2014

Southampton, United Kingdom

Harry Wilkes's Education

The Institute of Direct Marketing

Certificate Applied Marketing Analytics (Merit)

2005 to 2006

Bournemouth University

BA Hons Retail Management

1998 to 2002

Bournemouth School

A Level Business Studies (A) Ethics & Philosophy (B) Maths (C)

1996 to 1998

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About Harry Wilkes's Current Company

RELX Group

Part of an internal consultancy team, focussed on delivering analytics projects with action-orientated outcomes, thought leadership and building a community of analytics leaders across the diverse and incredibly interesting businesses within the RELX Group.

Frequently Asked Questions about Harry Wilkes

What company does Harry Wilkes work for?

Harry Wilkes works for RELX Group

What is Harry Wilkes's role at RELX Group?

Harry Wilkes is Customer Analytics Manager

What is Harry Wilkes's personal email address?

Harry Wilkes's personal email address is h****[email protected]

What is Harry Wilkes's business email address?

Harry Wilkes's business email addresses are not available

What is Harry Wilkes's Phone Number?

Harry Wilkes's phone +44 ** **** *394

What industry does Harry Wilkes work in?

Harry Wilkes works in the Retail industry.

About Harry Wilkes

📖 Summary

A Senior Customer Insight & Marketing expert with over 10 years experience blending analytical expertise, commercial acumen and strategic thinking. Ability to create bespoke analytical solutions and customer propositions that have consistently driven considerable commercial & customer impact. Accustomed to multi site working and extensive travel, as well as constantly developing leadership skills.Customer Analytics Manager @ Part of an internal consultancy team, focussed on delivering analytics projects with action-orientated outcomes, thought leadership and building a community of analytics leaders across the diverse and incredibly interesting businesses within the RELX Group. From March 2015 to Present (10 months) London, United KingdomClubs & Customer Analysis Manager @ Led a team responsible for all database marketing across both Trade and Retail customer relationships, data analytics and statisical modelling. Transformed B&Q's data warehouse infrastructure making customer behaviour easier to understand and quicker to analyse, and implemented new business intelligence tools. Assisted in the leadership of the wider team in the absence of a permanent Customer Director, getting involved in Customer Strategy and devising a new Customer Segmentation. Also devised and launched a brand new loyalty programme to improve customer engagement and deliver high commercial return. From February 2014 to March 2015 (1 year 2 months) Loyalty Strategy Lead @ Additional responsibility on top of existing role - led a cross functional team to think about how B&Q could engage with it's customers differently, devising a new loyalty strategy and plan. Comprehensive industry benchmarking and research, business case creation and gaining Executive Board commitment. Significant senior stakeholder engagement across all business areas. From July 2013 to February 2014 (8 months) Southampton, United KingdomPricing & Promotions Business Lead @ Responsible for using Customer and Market Insights, as well as granular analytics, advanced price modelling techniques and strong product knowledge, to formulate product category specific pricing and promotional plans. The goal was always to grow customer demand, enhance B&Q profitability and improve customer price perception. Daily interaction with all levels of the business, building relationships from board level downwards to gain advocacy for plans and maximise impact. From August 2012 to February 2014 (1 year 7 months) Southampton, United KingdomCustomer Insights Manager @ 7 Month Fixed Term Contract, responsible for embedding Customer, Market & Competitor Insight in the business through effectively combining Customer Analysis, Primary & Secondary Research. Great opportunity to manage a broader team and work closely with the full Customer Insight tool kit, as well as continuing to develop Leadership skills From March 2012 to September 2012 (7 months) Senior Manager (Database Marketing & Lead Generation) - General Insurance @ Oversee a targeted marketing capability including planning, modelling, execution and measurement, managing over 20 million individual messages for the Lloyds, Halifax and Bank of Scotland Insurance businesses. Working with B2B and B2C data, across acquisition and retention campaigns through all targeted channels - Direct Mail, E-mail, SMS, Outbound, Leads in Retail channels, online and telephony centres. From September 2009 to February 2012 (2 years 6 months) Senior Manager, Targeting & DM - General Insurance @ Responsible for Database Marketing and Customer Segmentation teams for HBOS and Lloyds TSB Insurance, with the main responsibility being to integrate the two seperate targeted marketing capabilities in to one Lloyds Banking Group Insurance capability. From October 2008 to September 2009 (1 year) Database Marketing Manager - General Insurance @ Responsible for all Lloyds TSB Insurance targeted marketing activity across multiple channels. Designed and built an internal Database Marketing capability from scratch during this period to cater for the needs of the Insurance business. From July 2007 to October 2008 (1 year 4 months) Marketing Analyst, General Insurance @ Propensity Model Building, Customer Profiling, Clustering & Segmentation, Campaign Execution & Measurement, Secondary Research From July 2006 to July 2007 (1 year 1 month) Marketing Analyst @ Price Optimisation & Elasticity, Range Architecture Development, Campaign Measurement, Customer Segmentation From March 2005 to July 2006 (1 year 5 months) Visual Merchandiser @ Responsible for the effective range and merchandising planning of several product categories across c. 330 stores. From May 2003 to March 2005 (1 year 11 months) Southampton, United KingdomSpace Planning Analyst @ Responsible for measuring return on space for different product ranges across the entire B&Q estate, informing range change decisions and driving the biggest incremental customer and commercial return through better use of space From June 2002 to May 2003 (1 year) Buyers Administration Assistant @ Industrial Placement - year in industry completed as part of degree From August 2000 to August 2001 (1 year 1 month) London, United KingdomCertificate, Applied Marketing Analytics (Merit) @ The Institute of Direct Marketing From 2005 to 2006 BA Hons, Retail Management @ Bournemouth University From 1998 to 2002 A Level, Business Studies (A), Ethics & Philosophy (B), Maths (C) @ Bournemouth School From 1996 to 1998 GSCE, 1 A*, 5 A's, 6 B's @ Bournemouth School From 1991 to 1996 Harry Wilkes is skilled in: Database Marketing, Direct Marketing, Customer Insight, Segmentation, Analytics, Marketing Strategy, Market Research, SAS, Excel, Data Analysis, Team Leadership, Analysis, Access, People Management, SQL

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In a nutshell

Harry Wilkes's Personality Type

Extraversion (E), Sensing (S), Feeling (F), Judging (J)

Average Tenure

1 year(s), 2 month(s)

Harry Wilkes's Willingness to Change Jobs



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