Hariom Tyagi's Email

Over 14 years functional experience in marketing & communication in healthcare and wellness segment. Have handled nationwide operations for prestigious clients, brands and projects pertaining to brand strategy and promotions. Handled key accounts (topmost brands) in healthcare & wellness industry like Crocin, Horlicks, Saffola, Mother's Horlicks, Quaker Oats, Dabur, Tropicana, Kelloggs and have been directly involved in communication straggly and promotional plans as conceptualized along with the brand team. Have led a team of over 80 people for steering medical marketing, KOL's management and communication strategy for top Pharma companies like E-Merck, Biocon, GSK, DRL, Abbott and others. After successfully conceptualizing & executing innovative campaigns for prominent OTC & Brands ( Campaign like Queen of Heart for BioCon) for 13 years, initiated India's first integrated platform for beauty & cosmetic service providers and service seekers i.e. BeauPal.Com. BeauPal is India’s largest search, select and interact platform for Beauty Salon, Hair and Body Spa. BeauPal, as an integrated platform for beauty brands, beauty service providers (Salons) and beauty service seekers (Customers), helps connect with lacs of beauty customers and beauty service providers. Not only digital, BeauPal creates several offline opportunities for mass engagement of beauty customers. Specialties: • In depth understanding of Healthcare, Wellness and Beauty segments; Indian consumer perception & behaviors, social messaging, needs of health campaigns, healthcare environment analysis and environment building • Good in developing brand building programs and business models which can be commercialized • Ability to develop pragmatic and insightful communications campaigns and marketing plans • Capable of developing innovative consumer communication plans and integrated campaigns resulting perception modification and behavioral change amongst consumer

Founder Director @ BEAUPAL.COM: BeauPal is India’s largest search, select and interact platform for Beauty Salon, Spa and Makeup Artists. BeauPal.com connects the salons & makeup artists with millions of customers searching for makeover services in the city. BeauPal is the leading business facilitator for salons, spa, makeup artists where the service providers showcases their services, expertise and acquire customers. BeauPal acts as a complete information guide for you to avail information for the locations, offers, charges and services provided by the centers in your city and neighborhood areas. With the detailed listing of thousands of salons, spas and parlors, BeauPal guides you to choose the best center as per your requirement of service, convenience of location and your budget. Not only seeking information, you can share your views on various beauty related subjects or consult with the experts of beauty & make up. BeauPal is a complete user friendly interface where you can learn from other’s experiences, reviews and check additional experiential details so that you evaluate and select the best center for your self and get value for money. • Give Ratings • Share Reviews • Share experiences • Recommend to others • Share Photos • Avail offers, discounts/ packages • Share Testimonials • Explore Services At BeauPal you not only discover the appropriate beauty salon, spa and makeup artists as per your choice but also help others to find the right center for their occasion. From January 2014 to Present (2 years) Chief Operating Officer @ Business Planning and business growth strategies with the inclusion of new-age initiatives. Conceptualizing & Executing promotional strategy for pharmaceutical brands and consumer health products. From April 2010 to January 2014 (3 years 10 months) Mumbai Area, IndiaVice President - Strategic Planning & Branding @ Developing business models and brand commercialization programs for the company and clients. Spearheading communication and marketing campaigns to create brand acceptance and imagery amongst its stakeholders. Managing strategic planning and activation team handling campaigns around key brands. From June 2005 to March 2010 (4 years 10 months) New Delhi Area, IndiaSr. Manager- Brand Communication & Campaigns @ Identifying key messages around the brand, developing brand building programs & communication strategy around the KPIs of the brands. Developing campaigns for educating and engaging consumers with the brands From February 2002 to May 2005 (3 years 4 months) New Delhi Area, IndiaManager- PR, Events & Activation @ Handling events and activation for healthcare brands. Developing tools of engaging doctors, media and consumers. From March 2001 to January 2002 (11 months) New Delhi Area, India

B.Sc + PGDBM, Marketing @ Delhi University From 1995 to 2000 Hariom Tyagi is skilled in: Strategic Communications, Strategic Planning, Strategy, Healthcare, Content Development, Integrated Marketing, Public Relations, Social Media, Program Management, Corporate Communications, Marketing Communications, Product Launch, Blogging, Media Relations, B2B