Head of Subscription Growth at The New York Times
New York, New York
New England Media Group
Director of Sales Development
2005 to 2007
Boston
New England Media Group
Strategic Planning Manager
2003 to 2005
Boston
Katzenbach Partners LLC (now Strategy&)
Engagement Manager
2001 to 2003
New York
The New York Times
SVP, Head of Subscription Growth
New York, New York
The New York Times
Senior Vice President, Subscription Acquisition & Media Management
December 2017 to November 2018
Greater New York City Area
The New York Times
Vice President, Consumer Revenue
November 2015 to November 2017
Greater New York City Area
Simpson Thacher & Bartlett LLP
Attorney
1999 to 2000
New York
JPMorgan & Co., Inc.
Equities Research Analyst
1996 to 1996
Hong Kong
The New York Times
Executive Director, Education and Corporate Marketing
2013 to 2015
greater new york city area
The New York Times
Director of Business Development, Digital Subscriptions / Reader Applications
2010 to 2013
New York
Led NEMG’s Sales Development team in identifying and implementing strategic advertising opportunities to maximize financial and audience share across all NEMG platforms, including the Boston Globe, Boston.com, the Boston Metro, New England Sports Network (NESN), and Globe Direct (direct mail). Led NEMG’s Sales Development team in identifying and implementing strategic advertising opportunities to maximize financial and audience share across all NEMG platforms, including the Boston Globe, Boston.com, the Boston Metro, New England Sports Network (NESN), and Globe Direct (direct mail).
What company does Hannah Yang work for?
Hannah Yang works for New England Media Group
What is Hannah Yang's role at New England Media Group?
Hannah Yang is Director of Sales Development
What industry does Hannah Yang work in?
Hannah Yang works in the Newspapers industry.
Who are Hannah Yang's colleagues?
Hannah Yang's colleagues are Thomas Gamble, Desiree Shoe, Richard Quan, Sydney Ember, Sean Plambeck, Francis Mateo, Romulo Santos, Joanne Huang, Sarah Duncan, and Nicholas Blechman
📖 Summary
Director of Sales Development @ New England Media Group Led NEMG’s Sales Development team in identifying and implementing strategic advertising opportunities to maximize financial and audience share across all NEMG platforms, including the Boston Globe, Boston.com, the Boston Metro, New England Sports Network (NESN), and Globe Direct (direct mail). From 2005 to 2007 (2 years) BostonStrategic Planning Manager @ New England Media Group Analyzed Boston Metro investment opportunity, leading to The NYT Co.’s 49% stake in the newspaper. Oversaw all aspects of the joint venture, including content exchange, ad barter, ad sales, printing, and distribution, and legal/regulatory requirements. Helped formulate NEMG’s broadcast strategy and audience growth strategy. Leadership Circle Winner (2004); Boston’s Emerging Leaders Program (2004/5). From 2003 to 2005 (2 years) BostonEngagement Manager @ Katzenbach Partners LLC (now Strategy&) Improved sales force performance of a leading environmental services company by quantifying and leveraging best practices across various units and implementing automated sales tools. Analyzed strategic position of a major energy company by creating scenario-based financial models which incorporated inputs from various functions and levels across the organization. From 2001 to 2003 (2 years) New YorkSVP, Head of Subscription Growth @ The New York Times Leading cross-functional teams to accelerate digital subscription growth in the US and abroad. Also responsible for print and B2B subscriptions. New York, New YorkSenior Vice President, Subscription Acquisition & Media Management @ The New York Times Lead subscription acquisition for the NYT, including owned and paid media channel strategy and execution. From December 2017 to November 2018 (1 year) Greater New York City AreaVice President, Consumer Revenue @ The New York Times Responsible for NYT's digital and print subscription businesses in the U.S. and B2B digital subscription business worldwide. Leading a team of sales and marketing professionals worldwide to devise and execute digital and offline marketing strategy for acquisition and retention of B2C and B2B customers. From November 2015 to November 2017 (2 years 1 month) Greater New York City AreaAttorney @ Simpson Thacher & Bartlett LLP Drafted memoranda, motions and discovery requests, conducted interviews, and reviewed documents in securities fraud and product liability cases for a leading investment bank and a Fortune 50 company. From 1999 to 2000 (1 year) New YorkEquities Research Analyst @ JPMorgan & Co., Inc. Performed competitor analyses of semiconductor, paper, and automotive companies in Asia. From 1996 to 1996 (less than a year) Hong KongExecutive Director, Education and Corporate Marketing @ The New York Times Responsible for the P&L of NYT's education and corporate subscription businesses in the U.S. and abroad. Oversaw sales & marketing teams in the U.S., Asia-Pacific, and EMEA to grow NYT's institutional and consumer access solutions among colleges, universities, hotels, financial institutions, media companies, government agencies, and other sectors around the world. From 2013 to 2015 (2 years) greater new york city areaDirector of Business Development, Digital Subscriptions / Reader Applications @ The New York Times Negotiated complex digital distribution and marketing agreements with Samsung, Sony, Kobo, NewspaperDirect, LibreDigital, and others, leading to new product launches, delivery mechanisms, and cost savings. Recipient of the Punch Award for the NYT Digital Subscription launch (‘11) and the Publisher’s Award for the NYT’s first eBook launch (‘11). From 2010 to 2013 (3 years) New York
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 9 month(s)
Unlikely
Likely
There's 90% chance that Hannah Yang is seeking for new opportunities
Enjoy unlimited access and discover candidates outside of LinkedIn
Trusted by 400K users from
76% of Fortune 500 companies
The most accurate data ever
Hire Anyone, Anywhere
with ContactOut today
Making remote or global hires? We can help.
No credit card required
Hannah Yang's Social Media Links
/company/t... /school/ha...