Hannah Darby's Email Addresses & Phone Numbers

📖 Summary

Entrepreneurial & commercially minded senior marketing professional with proven ability to grow business by gathering consumer insight, launching innovative new products/services, developing a multi-channel approach and acquiring profitable customers. Strong leader, excellent at senior stakeholder management and driving change. Specialties: Acquisition & pricing strategy; customer proposition development, research, NPD; brand development; web strategy and implementation; customer experience/customer journeys, marketing communications, channel managementHead of Marketing (RAC Cars) @ From December 2014 to Present (1 year 1 month) Bristol, United KingdomSenior Planning & Proposition Manager @ Responsible for the development of customer propositions to support acquisition growth. Delivery of multi channel (Web, DR & DSF) pricing strategy on core breakdown product. Leading cross functional teams to deliver change at pace to maintain acquisition growth. From February 2012 to December 2014 (2 years 11 months) Head of Marketing @ Responsible for all aspects of marketing. Launched the first UK dual fuel smart meter tariff, positioning first utility as the market leaders. NPD and end to end project management to launch innovative budget tariff that allowed customers to submit reads monthly in order to receive accurate billing, becoming a copycat product by the big 6 energy companies.Led a cross functional team to build, develop and launch an online, end to end customer journey for residential energy. Launched the brand proposition, introducing customer segmentation to support acquisition strategy and NPD. Delivery of a new website that was awarded second place in an assessment carried out by Webcredible into the usability of utility websites. Delivered the pricing and acquisition strategy that resulted in First Utility becoming the largest independent energy supplier. Extensive PR and lobbying activity to support challenger status and champion change. From January 2009 to December 2011 (3 years) Marketing Manager @ The UKs fastest growing franchise company with 350 UK websites providing recommended businesses. Brand proposition development, leading the roll out and adoption by franchisees,including the generation of additional revenue through the implementation of regional specific campaigns that drive awareness of the brand and support local franchisees through the generation of online recommendations and prospects. From February 2007 to June 2008 (1 year 5 months) Direct Marketing Manager @ Online accommodation & attraction ticket provider. From January 2006 to January 2007 (1 year 1 month) Regional Marketing Manager @ Interim Role to promote business in the West Midlands. From August 2005 to January 2006 (6 months) Birmingham, United KingdomSenior Marcomms Executive @ At the home of the British Grand Prix my role was responsible for developing the driving day product, promoting the event day calendar, merchandising as well as working alongside F1 management to promote the Grand Prix. From November 2003 to July 2005 (1 year 9 months) Northampton, United Kingdommarketing executive @ Delivery of national ATL campaigns to raise awareness of the Heart of England and drive footfall to the region. Role involved media planning and purchasing, data strategy, campaign management across radio, TV, press, DM & web, engaging with the travel trade through PR and Fam. trips. From 2000 to 2003 (3 years) Business Management @ The University of Birmingham From 1996 to 2000 Haybridge High School Hannah Darby is skilled in: Marketing Strategy, Marketing Communications, Online Advertising, Email Marketing, Project Management, Customer Acquisition, Direct Marketing, Copywriting, SEO, Management, Team Management, Marketing, Strategy, Brand Architecture, Online Marketing