-Marketing executive with global, start-up and Fortune 10 experience -Deep experience in mobile and travel industries; leader through seven comprehensive re-branding initiatives -Proven track-record of producing long-running, nationally recognized and successful advertising campaigns; expertise in maximizing ROI of celebrity endorsement relationships -Visionary, effective and inspirational leader; nationally recognized pioneer on visual branding and integrated marketing RECENT ACCOMPLISHMENTS June 2011 - Appointed acting CMO for Expedia/Air Asia joint venture; conducted regional RFP process for creative and media agency partners for SE Asia market; developed strategic marketing plan, brand portfolio positioning, consumer messaging strategy and brand campaign platform January 2011 - TV commercial, featuring Pauley Perrette of NCIS, tested in top 7% of all ads copy-tested by Milward Brown = $4MM gain in media ROI January 2010 – launched first-ever global brand repositioning for Expedia – new strategy, identity and advertising campaign live in 12 countries within 10 months; delivered 50% improvement in advertising effectiveness T-Mobile "Who's in Your Fave 5?" advertising campaign received #1 ranking in the Time Magazine 2008 Top 10 TV Ads – (Charles Barkley/D. Wade NBA series, 10/2007 - 2/2008); "Secret Lovers" spot voted #6 music-themed ad of all time Improved persuasion power and awareness of broadcast advertising (for nation’s 13th largest advertiser) by 35% within 10 months; highest message recall of any wireless carrier despite being outspent 5:1 by competition Specialties: -Insight-driven global brand strategies -Culturally relevant and persuasive advertising campaigns -Verbal, visual and experiential brand identities -B2C and B2B 360 communications programs -Retail merchandising, collateral and store design -PR, Social and Emerging Media programs

Halle Hutchison is skilled in: Marketing Strategy, Advertising, Integrated Marketing, Merchandising, Direct Marketing, Creative Development, Sponsorship, Mobile Marketing, Public Relations, Messaging, B2C, Customer Acquisition, Product Launches, Database Marketing, Online Advertising