Multichannel Marketing Manager at Walmart eCommerce
San Bruno, California
Multichannel Marketing Manager @ Walmart eCommerce San Francisco Bay AreaMarketing Assistant @ Itway Supporting Itway Ibérica's Brand Managers in the coordination of marketing, sales forecast, events coordination, internal formation for inside and sales teams. From October 2007 to October 2008 (1 year 1 month) Madrid Area, SpainDigital Marketing Strategist - Founder @ Nonna Box • Created and...
Multichannel Marketing Manager @ Walmart eCommerce San Francisco Bay AreaMarketing Assistant @ Itway Supporting Itway Ibérica's Brand Managers in the coordination of marketing, sales forecast, events coordination, internal formation for inside and sales teams. From October 2007 to October 2008 (1 year 1 month) Madrid Area, SpainDigital Marketing Strategist - Founder @ Nonna Box • Created and executed the SEO plan bringing domain visibility from 0 to 21k keywords with 60% lift in organic traffic.• Drove organic and direct traffic growth through mentions in national publications (WSJ, Forbes, DailyMail, etc..) - Influencer outreach campaigns increasing brand-awareness, conversions and email subscribers.• Managed and mentored the internal and the outsourced team, overseeing their workflow, offering recommendations, insights, training and direction.• Performed extensive keyword research sessions, created keyword maps; prioritized keywords based on intent guiding copy creation for link building generation, informational content - Focused on highly engaging content.• Performed regular assessment of search engine visibility improving SERPs CTR.• Regularly performed site crawling audits to maintain SEO best practices as well as diagnosis potential issues.• Enhanced site architecture and UX.• Planned, managed, and executed SEM, retargeting and Social Media paid campaigns.• Performed A/B testing and multivariate testing on landing pages, funnels, email campaigns with CRO in mind.• Built a 130k subscribers email list from scratch by leveraging content and collaborating with similar brands in the US.• Managed the social media channels - investments, planning and content.• Proficiently managed interns, content writers, developers, designers, VA’s. San Francisco Bay AreaOnline Marketing Consultant - Digital Marketing Strategist @ SoZialia • Planned, managed and executed Social Media campaigns for e-commerce clients.• Advised clients on best site architecture and UX and managed websites redesign overhaul that lead to a 20% lift in ecommerce conversions rate and 31% in revenue year-over-year.• Developed inbound marketing and lead nurturing funnel process implementation through Hubspot on clients and agencies’ websites.• Worked cross-functionally with development, design & marketing contractors to plan and implement SEO updates.• Performed Keyword research for clients and for internal projects.• Coordinated the content creation for new blog posts, landing pages and email templates for clients.• Provided leadership, mentoring, and management of all team members and contractors.• Performed research, analyzed data and developed key insights and action plans based on campaign results.• Advised on the development of content strategies and providing ideas for engaging audiences.• Provided strategic direction for all marketing initiatives and campaigns for clients.• Hired and managed content writers, developers, designers, VAs. From January 2014 to January 2018 (4 years 1 month) San Francisco Bay AreaManager, SEO / Founder @ Gaming Website Network • Self-funded a successful network of game websites consisting of 18 portals in 8 countries with a total revenue of half a million USD.• Performed experiments to understand user behavior with the objective of increasing page views and time on site, reducing bounce rate while maximizing ads revenue.• Managed over 13M impressions a month while testing different networks optimizing and maximizing revenue.• Managed a remote SEO team.• Developed specification documents, tasks and education documents for the team and external contractors.• Developed and oversaw implementation of SEO best practices and guidelines.• Directly managed content writers, translators, developers, designers, VAs. From December 2007 to December 2013 (6 years 1 month) Madrid Area, SpainUser Acquisition and Online Marketing Manager @ eRepublik Labs Limited • Increased number of active players from 75k to over 350k between March 2009 and March 2010 reaching more than 1M registered users.• Managed and tested localized online advertising campaigns with Google Adwords, Facebook Ads, as well as, tested other ad networks.• Defined and tracked online marketing and user KPIs for internal reviews and CEO reports.• Managed the online SEM advertising budget while ensuring CPA targets. Explored and tested new advertising channels.• Optimized and implemented SEO redesign to site’s best structure. • Planned and designed new methods to leverage users to help with SEO through PR.• Managed the launch and the constant day-to-day performance tracking system for affiliation programs. From March 2009 to March 2010 (1 year 1 month) Madrid Area, SpainBusiness Partner Account Support Specialist @ IBM -Support Order Competency Centre on any issues raised related to Order Validation and Processing.Manage complex billing situations:Resolve all invoice disputes as quickly as possible, engaging Order Competency Centre as required. -Perform regular meetings with the partner as required, focusing on BP satisfaction.Encourage participation and feedback at all BPSO organised forums to drive improvement projects and business partner satisfaction.(regular reviews,BPSO visits,Roundtables,education workshops). Conduct education on BPSO structure and support teams,emphasising who are available directly to the Partner.Conduct education on BP Hardware and Software fulfillment requirements to improve order cycle times.Focus on process improvement initiatives with the BP.Constantly review and update the partner on above issues, actions to be taken and time frames involved.Manage and implement interim measures with the Partner to minimise impact of these issues on day-to-day operational activity. From October 2006 to October 2007 (1 year 1 month) Madrid Area, SpainCustomer Fulfillment Specialist @ IBM • Responsibility for managing the receipt, validation, processing of all IBM Business Partner (BP) orders• Ensuring that adequate credit is available prior to processing• Responsibility for alterations• Post order checks are performed by the OCS to ensure processing accuracy• Responsibility as process owner for resolution of any problems or issues that arise• Responsibility for updating country systems to reflect correct inventory movements as instructed. From January 2006 to October 2006 (10 months) Madrid Area, Spain
Walmart eCommerce
Multichannel Marketing Manager
San Francisco Bay Area
Itway
Marketing Assistant
October 2007 to October 2008
Madrid Area, Spain
Nonna Box
Digital Marketing Strategist - Founder
San Francisco Bay Area
SoZialia
Online Marketing Consultant - Digital Marketing Strategist
January 2014 to January 2018
San Francisco Bay Area
Gaming Website Network
Manager, SEO / Founder
December 2007 to December 2013
Madrid Area, Spain
eRepublik Labs Limited
User Acquisition and Online Marketing Manager
March 2009 to March 2010
Madrid Area, Spain
IBM
Business Partner Account Support Specialist
October 2006 to October 2007
Madrid Area, Spain
IBM
Customer Fulfillment Specialist
January 2006 to October 2006
Madrid Area, Spain
What company does Guido Pedrelli work for?
Guido Pedrelli works for Walmart eCommerce
What is Guido Pedrelli's role at Walmart eCommerce?
Guido Pedrelli is Multichannel Marketing Manager
What industry does Guido Pedrelli work in?
Guido Pedrelli works in the Internet industry.
Who are Guido Pedrelli's colleagues?
Guido Pedrelli's colleagues are Sanjay CSM®, Raikirat Sohi, Josephine Huang, Milad Moussavi, Vikash Nandkeshwar, Madhuri Garimella, Rahul Khanna, Sean Purohit, Matyas Sustik, and Madhav Deverkonda
Enjoy unlimited access and discover candidates outside of LinkedIn
One billion email addresses and counting
Everything you need to engage with more prospects.
ContactOut is used by
76% of Fortune 500 companies
Guido Pedrelli's Social Media Links
/company/w... /school/ie... /redir/red...