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Gui Serrano

Sr. Director, Corporate Development @ CVS Health

Sr. Director, Corporate Development at CVS Health

Greater Boston Area

Ranked #1,353 out of 27,060 for Sr. Director, Corporate Development in United States

Section title

Gui Serrano's Email Addresses & Phone Numbers

Gui Serrano's Work Experience

CVS Health

Sr. Director, Corporate Development

Greater Boston Area

CVS Health

Director, Strategy and Corporate Development

Greater Boston Area

CVS Health

Brand Manager

June 2017 to January 2018

Greater Boston Area

Gui Serrano's Education

Duke University

Master of Business Administration (M.B.A.), Marketing and Corporate Finance

2014 to 2016

UNICAMP - Universidade Estadual de Campinas

Master's Degree, Genetics and Molecular Biology, A

2007 to 2010

Universidade Estadual de Campinas

Bachelor's Degree, Biology/Biological Sciences, General

2003 to 2006

Gui Serrano's Professional Skills Radar Chart

Based on our findings, Gui Serrano is ...

Strong sense of self

What's on Gui Serrano's mind?

Based on our findings, Gui Serrano is ...

50% Left Brained
50% Right Brained

Gui Serrano's Estimated Salary Range

About Gui Serrano's Current Company

CVS Health

Frequently Asked Questions about Gui Serrano

What company does Gui Serrano work for?

Gui Serrano works for CVS Health

What is Gui Serrano's role at CVS Health?

Gui Serrano is Sr. Director, Corporate Development

What is Gui Serrano's personal email address?

Gui Serrano's personal email address is gu****[email protected]

What is Gui Serrano's business email address?

Gui Serrano's business email address is g****[email protected]

What is Gui Serrano's Phone Number?

Gui Serrano's phone (**) *** *** 342

What industry does Gui Serrano work in?

Gui Serrano works in the Hospital & Health Care industry.

Who are Gui Serrano's colleagues?

Gui Serrano's colleagues are Eric Jones, Joshua Evans, Ron RPh, Minal Shah, Sandy Harding, Hemil Patel, Shane Brinton, CSM, Lisa Schleifer, Geraldine Werning, and Amit Sikka

About Gui Serrano

💼 Past Experience

Positions Held: • Integration Management Office Lead in the Aetna acquisition for G&A functions such as Marketing, Digital, Analytics, Medical Affairs, Government Affairs, Communications, Corporate Strategy & Corporate Development.• Integration Management Office co-lead for a new workstream that is forecasted to deliver north of $150M in medical cost savings via the combination of both companies' capabilities.• Research, analyze,execute and advise senior executives on M&A deals to improve CVS Health competitive positioning across all business units (retail, pharmacy, PBM, providers). Brand Manager at CVS Health from June 2017 to January 2018 (8 months) in Greater Boston Area.• Manage all aspects of the store brand CVS Health, a $2.5B business with products in all OTC categories that I have helped grow $51M in 2017.• Developed a 3-year strategy plan for CVS Health, forecasted to deliver incremental $54M in sales 2018. The plan was adoptees by leadership as the standard for all other brand strategy plans. • Lead large promotional events for store brands in all three business units• Analytics Center of excellence - Developed a comprehensive dashboard in Tableau that compiles the most relevant KPI for all 18 brands of the Store Brands portfolio, facilitating decision making and reported.• Finance center of excellence - Created and currently lead the Store Brands, brand P&L reporting.• Fixture center of excellence. Have led several nation-wide fixture developments and roll-outs across beauty, personal care and healthcare categories.Associate Brand Manager at CVS Health from June 2016 to May 2017 (1 year).• Managed the brands Promise Organic, Blade and Nuance Salma Hayek, delivering over $42M in sales in 2016• Created and executed marketing plans for CVS Health in baby care, sun care, oral health and acne. These categories delivered $250M in sales in 2016, 4% above budget.• Managed packaging development for new and refreshed items (~250/year) in all categories mentioned above.• Led the center of excellence for Analytics, Digital ads and fixture development in store brands. Corporate Strategy and Development Manager at Marcia Mello from July 2011 to June 2014 (3 years) in Campinas Area, Brazil.• Created, developed and led the franchising department, currently the fastest growing segment of the company.• Structured and managed the wholesale department, taking the brand to over 80 new POS.• Launched the company online store, which doubled its revenue under my management.• Tripled the number of brick and mortar stores, increasing by 18% annually the comparable store sales. Researcher in molecular biology at CBMEG from March 2007 to July 2009 (2 years 5 months) in Campinas Area, Brazil.• Led a team through a new area in genome research, discovering genes that control oxidative stress. This initiated a new area of research

🎓 Education

Gui Serrano has a Master of Business Administration (M.B.A.) from Duke University from 2014 to 2016.Previously, Gui Serrano had a Master's Degree, Genetics and Molecular Biology, A from UNICAMP - Universidade Estadual de Campinas from 2007 to 2010.Gui Serrano holds a Bachelor's Degree, Biology/Biological Sciences, General from Universidade Estadual de Campinas from 2003 to 2006.

💡 Technical & Interpersonal Skills

Gui Serrano is a successful and senior Corporate Development and Strategy Manager with over 10 years of experience working in the Retail and pharmacy industry. He has a speciality in developing marketing plans and in implementing changes to firm's retail strategy, while also managing all aspects of the company's brands. Gui Serrano has also been responsible for increasing sales by 18% annually for CVS Health and developing new marketing strategies for the company. He holds a Master's degree in Molecular Biology from CBMEG and completed two years of graduate study at a university nearby.Company: CVS HealthPosition: Marketing ManagerDuties:- Development and execution of marketing plans for the company- Successful implementation of company loyalty programs- Input into production of all marketing collateral

Gui Serrano’s Personal Email Address, Business Email, and Phone Number

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In a nutshell

Gui Serrano's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 8 month(s)

Gui Serrano's Willingness to Change Jobs



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