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Gregory Geny

Head of Digital Marketing

Co-Founder & CEO - BRB Travel

London, Greater London, United Kingdom

Section title

Gregory Geny's Work Experience

Contentive

Head of Digital Marketing

March 2014 to Present

London, United Kingdom

Eviivo

Marketing Director

October 2012 to February 2014

London, United Kingdom

Eviivo

Online Marketing Manager

March 2008 to October 2012

Gregory Geny's Education

University College Cork

Master's Degree Marketing

2003 to 2004

Ecole Supérieure Des Affaires de Grenoble - Réseau des IAE

Maitrise en Science de Gestion Marketing

2001 to 2003

Institut Supérieur de Gestion

1999 to 2001

Gregory Geny's Professional Skills Radar Chart

Based on our findings, Gregory Geny is ...

Casual
Leader
Outgoing

What's on Gregory Geny's mind?

Based on our findings, Gregory Geny is ...

50% Left Brained
50% Right Brained

Gregory Geny's Estimated Salary Range

About Gregory Geny's Current Company

Contentive

Contentive is a digital publisher (Contentive Media) and digital marketing agency (Contentive Digital) – with a clear focus on content marketing. Contentive Media builds targeted, engaged B2B communities on our marketing exchange platform, helping businesses reach the right audiences with the best content to achieve excellent returns on their marketing investments. By targeting these communities with relevant,...

Frequently Asked Questions about Gregory Geny

What company does Gregory Geny work for?

Gregory Geny works for Contentive


What is Gregory Geny's role at Contentive?

Gregory Geny is Head of Digital Marketing


What is Gregory Geny's personal email address?

Gregory Geny's personal email address is g****[email protected]


What is Gregory Geny's business email address?

Gregory Geny's business email addresses are g****[email protected], and g****[email protected]


What is Gregory Geny's Phone Number?

Gregory Geny's phone +44 ** **** *167


What industry does Gregory Geny work in?

Gregory Geny works in the Leisure, Travel & Tourism industry.


About Gregory Geny

📖 Summary

Head of Digital Marketing with Cross Platform Expertise Digital marketing specialist with over 10+ years' experience in managing multi-million pound digital advertising budgets, in a range of industries including Financial Services, Education, Technology, Music, Sports & Travel. Expertise in developing and implementing digital marketing strategies focused on driving user acquisition, conversion and retention with a view to maximise brand exposure, online revenue and profit. Areas of expertise include: Lead Generation, Marketing Automation (Pardot / Exact Target), PPC (Paid Search), Search Engine Optimisation (SEO), Display Advertising, Real Time Bidding, Affiliate Marketing, e-CRM, Social Media, User Experience & CRO, Web Analytics, Mobile Marketing, App Store Optimisation and Project/Team Management.Head of Digital Marketing @ Contentive is a digital publisher (Contentive Media) and digital marketing agency (Contentive Digital) – with a clear focus on content marketing. Contentive Media builds targeted, engaged B2B communities on our marketing exchange platform, helping businesses reach the right audiences with the best content to achieve excellent returns on their marketing investments. By targeting these communities with relevant, engaging content, our clients deliver their messages to the right place, getting access to those with real buying power. Contentive Digital designs and builds industry leading web properties and then drives high volumes of qualified traffic to them. Our capabilities include Digital Design & Development, Full-service Digital Marketing and Audience Building and Film & Animation. This year we created over 50 websites for clients including the International Olympic Committee, Google and Sir Clive Woodward. We are located in One Hammersmith Broadway, a modern, five-storey building which hosts a hotbed of innovation-focused, high-growth companies – all backed by the Blenheim Chalcot group, leading active investors with annual sales of over £300M. From March 2014 to Present (1 year 10 months) London, United KingdomMarketing Director @ Formed in 2004, eviivo aims to transform independent tourism through a unique combination of award-winning products and services. eviivo is championing the cause of the independent accommodation sector in the UK and abroad, simplifying business processes and increasing profits by bringing guests and small businesses together online. eviivo’s customers include over 5,000 of the UK’s small independent accommodation businesses using eviivo frontdesk® to manage their properties and sell their rooms online. This rich portfolio covers the breadth of the UK and includes B&Bs, guest accommodation, inns, farmhouses, cottages, restaurants with rooms, and smaller boutique hotels. Many of these businesses are award-winning in their category. In 2008, eviivo was a winner for ‘Best Use of Technology’ at the Travolution Awards. In 2011, eviivo was ranked in the Sunday Times Microsoft Tech Track 100. From October 2012 to February 2014 (1 year 5 months) London, United KingdomOnline Marketing Manager @ • Ownership of online channels and budget reporting to the CEO, with full P&L responsibility • Responsible for developing UK and International online marketing strategies • Pay-Per-Click strategy (£2m marketing budget) and bid management • Search engine optimisation – optimisation of white label search technology • Affiliation programs & partnerships with TripAdvisor and TravelSupermarket • Requirements and development (including wireframes, designs, bid management and SEO strategy) of 6 new sites • CRM, email marketing and user segmentation • Usability and user experience (in-house usability testing sessions) • Campaign testing/optimisation • Management of teams and project management From March 2008 to October 2012 (4 years 8 months) Online Marketing Assistant @ • Pay-Per-Click strategy (£650k marketing budget) and bid management for the UK & French markets • Search engine optimisation – optimisation of title tags, meta descriptions, meta keywords and online content. • Management of affiliation programs (Tradedoubler, Affiliate Window, UKAffiliate, MyAP) • Responsible for managing shopping channels (Amazon Marketplace / eBay) • CRM and email marketing to 300,000 customers • SEO (Title tags, meta descriptions and meta keywords) • Usability and user experience – improvement of landing page designs • Marketing budget, traffic and sales projections for Europe and US. • Procurement and purchasing – part of a panel in charge of selecting instruments, accessories and software products. • Website traffic analysis (Webtrends) • Online marketing survey (creation and statistical analysis) From October 2004 to March 2008 (3 years 6 months) Marketing Assistant @ • Re-branding of the company working closely with branding specialist • Managed the relationship with the web design company in order to create a new content managed web site (roadmap, invitation to tender, business plan, cash flow projections, retro-planning, evaluation of proposals • Applied for RSA grant scheme and qualified for funding (£5k) towards website redesign and re-branding of the company in order to grow the business and create jobs. • Development of both online and off-line marketing strategies (FY05/06 marketing & advertising budgets) • Set-up Pay-Per-Click account and trained staff (tracking, ROI analysis, targeted landing pages, ...) From May 2004 to October 2004 (6 months) Marketing Assistant @ • Pay-Per-Click strategy (Adwords, Overture, Espotting) and bid management for French market • Communication operations on national radios, internet and magazines • Marketing budget for FY04/05 • Management of price comparison sites (Kelkoo.com, Ciao.com ...) & affiliation contracts • Website traffic analysis (Webtrends) and potential for growth. From January 2003 to September 2003 (9 months) Master's Degree, Marketing @ University College Cork From 2003 to 2004 Maitrise en Science de Gestion, Marketing @ Ecole Supérieure Des Affaires de Grenoble - Réseau des IAE From 2001 to 2003 Institut Supérieur de Gestion From 1999 to 2001 Gregory Geny is skilled in: PPC, Web Analytics, SEO, Online Marketing, Google Adwords, Email Marketing, Marketing Strategy, Online Advertising, SEM, Mobile Marketing, Affiliate Marketing, Google Analytics, French, Conversion Optimization, Social Media


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In a nutshell

Gregory Geny's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 1 month(s)

Gregory Geny's Willingness to Change Jobs

Unlikely

Likely

Open to opportunity?

There's 73% chance that Gregory Geny is seeking for new opportunities

Gregory Geny's Social Media Links

www.eviivo... www.toproo...
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