Gregg Corbett's Email Addresses & Phone Numbers

📖 Summary

Award winning, driven marketer with a proven track record in product management, brand ownership, campaign creation and execution, in retail / B2C and B2B environments, I’m equally at home working with new or traditional media including SEO, SEM, PPC and social media. I’m a finisher that can lead from the front from creation to execution with a success in rejuvenating existing brands and in driving innovation and new idea creation. I love a challenge!Managing Director @ From February 2015 to Present (11 months) Shrewsbury, United KingdomDirector of Marketing & Business Development @ From November 2013 to January 2015 (1 year 3 months) Shrewsbury, United KingdomMarketing Director @ Solely responsible for the complete marketing proposition for the UK and as a member of the UK Senior Management Team. • Completion and execution, within tight budgets, of an annual marketing plan including all elements of the marketing mix including: o SEO / SEM /SEA Strategy and execution o Social Media integration o Consumer Awareness & Loyalty Campaigns o Trade marketing activity • NPD – ‘Cradle to crave’ strategy from consumer immersion and innovation, through production, sell in to the trade and executing the go to market consumer strategy. • Pricing strategy – Trade and consumer pricing strategy. • In depth Consumer research into 3 target various consumer target groups to identify consumer pain points and work towards consumer focused product or software solutions • Brand Strategy – Maintaining Avery’s premium brand positioning in the mind of the consumer whilst also competing with the threat of private label competition • Pro-Active comprehensive customer category management and product lifecycle monitoring • Ownership of annual marketing budgeting, ROI tracking, P&L management and planning. From January 2011 to October 2013 (2 years 10 months) European Marketing Manager @ This high profile role reported in to the European Marketing Director. Responsible for the complete labels marketing mix for the entire Avery European Office Products Division: • Range Restructuring: Following consumer research and feedback, complete restructuring of the Avery product range and hierarchy. • New Product Development: Managing the complete New Product process from cradle to first customer sell in. • Day to day responsibilities that lie within the team include: o Alignment of EU labels strategy o Management of the EU Product file – Inc costs and sell out pricing o Management of the Private Label offering o Competitor tracking o AOP and Budget Management, Planning and tracking From January 2010 to December 2010 (1 year) Category Manager - Labels @ Working for the well renowned Office Products Company and market leading labels manufacture, Avery Dennison: • NPD & Product Launch – Working with the European team to develop new lines based upon consumer trends and research as well as office place innovation. • Consumer and Trade Marketing – With responsibility for a UK budget of over £350k I’m responsible for creating and executing consumer and trade marketing to tight and measured ROI requirements. • Coordinating and completing the UK marketing annual plan from ideation to implementation Including budget planning and ownership. • Management and development of a Marketing Assistant. From January 2009 to December 2009 (1 year) Marketing Manager @ Lawton’s core business is the distribution of electronics to the independent high street electronics / brown goods dealer, Internet companies and mini-multiples. Supplying brands and working with companies such as Philips, Onkyo, Ion / Numark and Sennheiser This role involved working to a tight budget, covers all aspects of the marketing mix: o Catalogue design o Website management o Flyers and POS o Email and mail shots o Product launches o Sales incentives & Trade promotional calendar o Trade shows and advertising From February 2008 to December 2008 (11 months) Product Manager @ Working for office supplies company, Lyreco in the role of Product Manager. Responsible for a supplier and product portfolio of well in excess on £100m including suppliers such as HP, Nestle, Fellowes, Acco and Brother my main duties included: o Product Selection o Catalogue Production o Management of Assistants team o Supplier Management o Product Training o Telesales Campaigns From January 2006 to January 2008 (2 years 1 month) Telford, United KingdomChannel Manager @ Field Sales Channel Manager, Lyreco (March 2002 – Jan 2006) As Field Sales Channel Manager I was responsible for the marketing proposition of the 500+ strong field sales force with a turnover in excess of £150m, including: o Pricing strategy o Consumer Promotion Strategy o Sales incentives o Training planning o Competition report o Market Insights From March 2002 to January 2006 (3 years 11 months) Telford, United KingdomHNC and CIM, Business Studies & Marketing @ The University of Wolverhampton From 1998 to 2002 A-Levels, Business Studies, Sport Studies & Physics @ Thomas Telford College From 1995 to 1997 Adams' Grammar School From 1990 to 1995 Gregg Corbett is skilled in: Marketing Management, Product Marketing, B2B, Marketing Strategy, Market Planning, Product Management, Marketing Communications, Pricing, Competitive Analysis, Product Development, Market Research, Email Marketing, Promotions, B2B Marketing, Forecasting